31/07/2025
Business Hack: How to Better Define Your Target Market
Business Hack: How to Better Define Your Target Market
Failing to understand your ideal customer wastes time, energy and resources. According to a report by CB Insights, 42% of startups fail because there is no market need. In other words, many companies are failing simply because they didn't define or validate their target audience properly. So, how do...
24/07/2025
How Funding Budget 3.0 Will Impact You
How Funding Budget 3.0 Will Impact You: Project AmaBillions
The scrapping of the proposed VAT increase in Budget 3.0 resulted in a budget shortfall, necessitating alternative sources of funding. One of these is the increased collection of outstanding tax debt. It’s a challenge SARS has accepted, Treasury has financed with an additional R4 billion in fundin...
16/07/2025
While most businesses focus on funding or tangible assets, true value often lies in intellectual capital.
A company’s people, ideas, systems, and relationships are the intangible resources that drive success. But they are often neglected or even forgotten.
To thrive long-term, founders must recognise, nurture, and retain the knowledge and creativity that set their business apart.
Don’t Let Your Best Ideas Go: Why You Must Protect Your Intellectual Capital
While most businesses focus on funding or tangible assets, true value often lies in intellectual capital. A company’s people, ideas, systems, and relationships are the intangible resources that drive success. But they are often neglected or even forgotten. To thrive long-term, founders must re...