10/13/2026
Five years ago, the narrative was clear: public markets were shrinking, innovation was staying private, and investors who limited themselves to stocks were "missing the future."
Today, many of those same voices are directing capital back into public equities. The emphasis has shifted from exclusivity to liquidity, from access to transparency.
The underlying facts barely changed. What changed was the story, and which facts were being emphasized.
Hamilton Lane, one of the world's leading private-market investment firms, recently acknowledged that private equity had underperformed almost all of the public benchmarks it examined over one-, three-, and five-year periods. That underperformance held even after removing the Magnificent Seven from the S&P 500.
We see a behavioral pattern here that we've observed throughout our career: when an investment is working, we hear more reasons to own it. When it stops working, we hear more reasons to own something else.
In behavioral psychology, this is known as framing bias. And it is closely tied to affinity bias: the tendency to buy investments not because they are appropriate for us, but because they are owned by people we admire or aspire to become.
The next time you hear a compelling investment narrative, it is worth asking: am I drawn to this because it improves my plan, or because I am afraid of missing someone else's opportunity? We explored this pattern and the behavioral takeaways in depth on our blog.
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The Narrative Trap
The Narrative Trap. The Story Changes. The Bias Doesn't