09/25/2026
Two investors can see the exact same returns and reach completely opposite conclusions.
The first says: "Stocks returned 15%+ for years. This is the new normal."
The second says: "Stocks have gone up too much. A crash is coming."
One is suffering from recency bias and the other is suffering from the gambler's fallacy. What's fascinating is that they seem like opposites, but they are not. Both require making a forecast and attempts to predict what happens next.
But investing success has never depended on accurate forecasting. It depends on having a plan strong enough to survive outcomes you can't forecast.
When markets rise, investors become convinced they must "do something." Add a hedge. Rotate sectors. Reduce equity exposure. Buy a new product promising downside protection.
However, history suggests many of these interventions become the financial equivalent of painting animal glue over Michelangelo's frescoes.
The goal isn't to predict markets better. The goal is to build a plan that doesn't need predictions at all.
Read our latest market commentary to explore the broader perspective: http://spr.ly/6184BGrrZo