10/02/2026
Our Founder, Linda Stapf, attended ProfitCON 2026 in New Jersey. Three days surrounded by some of the sharpest minds in small business finance, including Mike Michalowicz, Ron Baker, and Chris Guillebeau.
A few takeaways she is bringing home:
AI in accounting:
Alexis Kingsbury’s session on building the world’s first fully AI accounting firm was funny, thought-provoking, and more “how not to” than “how to.” It reinforced something I already believe: the firms that thrive will use AI to give clients faster answers and better insight—not just cheaper work. We’re already applying pieces of this at Stapf Financial.
Pricing and value:
Ron Baker’s “You Are What You Charge For” was a great reminder that pricing communicates what you believe your work is worth.
Culture and community:
Some of the best conversations happened in the hallways. Good reminder that great business relationships are often built outside the conference room.
Health and profit:
Nancy Trimboli’s “Bathtub Principle” connected health and business in a simple way: what you don’t manage intentionally tends to drain away.
Biggest takeaway: The best ideas are the ones simple enough to act on Monday morning.