Schulfer & Associates, LLC Wealth Management

10/24/2026

Thank you to the Schulfer and Associates Wealth Management Advisory Council members for your generous contribution of time and valuable advice over the years! Your insights guide many decisions made. Our outgoing members Gail Viergutz, Wendy Eron, Cherrie Pavelec—Marti, Mark Larson and not pictured Dean Shuda are world class and appreciated beyond measure!

08/26/2026

Meet Schulfer & Associates Wealth Management Staff! - Elijah Kollock, Wealth Management Client Services Specialist

This week, we're revisiting our Staff Spotlight video series.

These short features are designed to help you get to know the members of our team and the important roles they play in supporting your wealth management journey with our signature White Glove service.

Elijah Kollock at Schulfer & Associates Wealth Management
This week's video features Elijah Kollock, our Wealth Management Client Services Specialist.

Elijah explains how he first worked with Schulfer and Associates as an intern in 2024, then pursued and achieved his Masters degree in economics from Marquette University, and has returned to the team to continue to work with clients.

In his role as a Wealth Management Client Services Specialist, Elijah handles many of the details of wealth management, from opening up accounts, to meeting client requests, and more.

Hear from Elijah Kollock, our Wealth Management Client Services Spe...

08/25/2026

Investments offer Different Ways to Make Money

By LouAnn Schulfer, AWMA®, AIF®, The Wealth InFormation Lady®, Accredited Wealth Management Advisor℠, Accredited Investment Fiduciary® , Published Author

Investors often forget that there are different ways to make money in investments. Broadly speaking, investments can have a capital appreciation component as well as an income element. Here’s where investors can short change themselves (pun intended) in their thinking.

In periods of market volatility, investors commonly focus on daily price changes of stocks, mutual funds or even the S&P 500 when values fluctuate every day that markets are open. Capital appreciation or a capital loss doesn’t happen though, until you sell. You haven’t really “made” money or “lost” money until you sell, because the capital appreciation or capital loss is based upon the price you bought versus the price you sold.

Many stocks and mutual funds pay out dividends, which is a way for companies to share their profits with shareholders. Dividends are the “income” element, and since they are an accumulated portion of profits, are often paid quarterly, or on another schedule determined by their boards of directors. Therefore, dividends are not reflected daily and are often forgotten when investors hyper focus on daily market fluctuations. Dividends can often be taken as cash or reinvested into more shares.

Investors often forget that there are different ways to make money in investments.

08/24/2026

** Highlights from our Team **

We are continuing to revisit our Staff Spotlight video series!

These short features are designed to help you get to know the members of our team and the important roles they play in supporting your wealth management journey with our signature White Glove service.

Today, we're featuring LouAnn Schulfer and "The Story of the Wealth InFormation Lady."

LouAnn's guiding principle is that wealth is always in formation, and that the quality of the information you receive and act upon can have a profound impact on your long-term success.

We invite you to watch and learn more about LouAnn’s story and the philosophy that inspires our work and our commitment to helping clients make informed financial decisions.

Hear from The Wealth InFormation Lady® herself, LouAnn Schulfer, ab...

08/18/2026

Are You a Proactive or Reactive Investor?

By LouAnn Schulfer, AWMA®, AIF®, The Wealth InFormation Lady®, Accredited Wealth Management Advisor℠, Accredited Investment Fiduciary® , Published Author

Wealth is always In Formation and the quality of the information that you receive and act upon, shapes your long term success. Keep in mind the key words “act upon” as you read on.

Investing is a long-term endeavor and fortunately, has been a positive experience for many investors for the past few years. It’s easy to participate in volatile investments when the volatility is to the upside! It’s also a good time to be reminded that volatility to the downside is inevitable, and an expected part of the investing process. I like to remind my clients of that expectation when things are going well so that they do not stress when the direction turns: they’ve been prompted not to be reactive.

Thinking back to 2022 reminds us that participating in equity, bond and even alternative investment markets required a tolerance for volatility. I always say, half-jokingly but with 100% truth to my clients, that we all like volatility when it is to the up-side, but the downside fluctuations are where our patience and our portfolios can be tested. When this happens, and it will, remember to hang in there. Investing is for the long-term, not to be confused with day-trading, where one would get in and out of their investments with swift reaction to short-term events, potentially missing out on some of the best days.

We all like volatility when it is to the up-side, but the downside fluctuations are where our patience and our portfolios can be tested.