HYP3R

The most meaningful personal touch you can offer a customer will most likely happen when they are on location📍at your property. Focus on cultivating relationships with customers when they're with you, and your actions will speak for themselves.

A digital Instagram guest book for the win🏅Read more from Sarah Fershein on how our partner Moxy Hotels is leveraging location technology to engage millennial guests and inspire UGC in creative ways. 🤩

Reinventing Hotel Guest Books for Modern Times By recording ghost sightings, asking for song lyrics or moving to Instagram, hotels are putting a creative spin on a centuries-old tradition.

A major cruise line was able to lower customer acquisition costs by 40% with location technology.👌 Learn how they did it on the Salesforce AppExchange blog.

Location is The New Frontier in Marketing Cloud for Travel and Hospitality How top marketers are winning against digital-only disruptors by bringing location to the cloud

Marketers are at varying stages of maturity in their personalization journeys. We loved these tips on how to help you add a personal touch to email marketing campaigns.

Personalized email marketing: 5 keys to success Here are the five key areas that brands need to master in order to succeed with personalized email marketing.

“Business and leisure travelers expect to be engaged throughout their journey in a way that is both personal and efficient. Time is precious, and expectations are that the experience will be delightful.” —Yutta Shelton, Deloitte Consulting’s hospitality leader.

Read more on what this new era of Travel 2.0 has in store for marketers.

Travel 2.0 Takes Flight For airlines, hotels, cruise lines, tour companies, and others, opportunities abound to take marketing, sales, and the travel experience to greater heights.

We had a blast at last week's HYP3R Hotel party at our HQ office in San Francisco. We look forward to having you all at our next event!

We're on location at the Skift Tech Forum to dive into key trends & disruptions in travel. We look forward to gaining insights from leaders in the industry and applying those learnings to personalizing the guest experience!