Morones Analytics

Join Serena Morones, CPA, ASA, ABV, CFE on October 1 for a Business Valuation Resources, LLC AI series webinar co-presented with Joshua Shilts.

Serena and Josh will show where AI produces measurable improvement in expert work, where it fails, and how courts and professional standards are responding, including recent federal decisions and a newly proposed Federal Rule of Evidence addressing machine-generated evidence.

✅ Drawing on real engagements and the AICPA's responsible-use guidelines, they present a practical framework for using AI in a defensible, transparent manner.

🧠 Attendees should join because opposing experts and counsel are already using these tools. And experts who cannot explain their own AI use, or explain why they did not use it, will face harder questions in deposition and at trial.

Learn more and register here 👉https://sub.bvresources.com/TrainingEvent.asp?WebinarID=2034

Meet Rudra Vignesh Venugopalan, our Analytics & Automation Associate. Originally from Trichy, India, Rudra's journey took him to grad school in Texas before ultimately landing in the Pacific Northwest.

📊 He helps our senior experts transform complex financial data into actionable insights. By combining his expertise in financial analysis, software development, and automation, Rudra analyzes large datasets, uncovers key evidence, and develops AI-powered tools that streamline the review of extensive litigation documents.

An interest in personal finance revealed a natural affinity for numbers. That led him to pursue a master's degree in fintech and ultimately a career at the intersection of data analytics, AI, and forensic accounting.

🏏Outside the office, you'll likely find Rudra on the cricket field, where he currently plays for a second-division team in Portland, or planning his next road trip adventure.

We're grateful for the innovation, curiosity, and problem-solving mindset he brings to our team every day💡

Meet Rudra 👉https://moronesanalytics.com/meet-our-team-rudra-vignesh-venugopalan/

Thank you to our clients for offering feedback to Chambers and Partners about their experience in working with us. For the fourth year, Morones Analytics has earned national recognition in the Forensic Accountants Rankings. Congrats team! 🎉

Chambers also recognized our founder, Serena Morones, CPA, ASA, ABV, CFE, as a ranked individual in the Litigation Support Guide.

Learn more 👉 https://moronesanalytics.com/morones-analytics-ranked-as-leading-forensic-accounting-firm-in-2026-chambers-partners-litigation-support-guide/

Congratulations to Kevin Marold, CPA, CFE, CFF, ABV for earning his Collaborative Divorce Financial Specialist certification. This allows him to serve as a neutral professional who helps divorcing couples navigate complex financial decisions outside of court.

Kevin's guidance is especially valuable in multifaceted financial situations and in high-net-worth cases that include business ownership or complex property division.

💬 "Most of my career has been spent on the litigation side of financial disputes — almost always hired by one party against another. The collaborative process asks something different. It invites the same careful analysis into a room where two people are trying to find their way to a settlement together, with clarity instead of combat. It asks for care as much as it asks for analysis, and I'm glad to be doing it alongside the West Michigan collaborative community." - Kevin Marold

Kevin is now a member of the Collaborative Divorce Professionals of West Michigan (CDP) and the Collaborative Practice Institute of Michigan (CPIM).

Learn more 👉 https://moronesanalytics.com/kevin-marold-earns-certification-as-a-collaborative-divorce-financial-specialist/

Embezzlement is more common than many business owners realize. When suspicion falls on a trusted employee, emotions can run high. But how you respond in those first moments can make or break your case.

Lauren de la Rosa, CPA, CFE covers the 4 critical steps to take if you suspect embezzlement:
1️⃣ Stay Calm and Get the Facts Straight
2️⃣ Preserve and Document Everything
3️⃣ Consult Legal Counsel Before Taking Action
4️⃣ Engage a Forensic Accountant

Learn more 👉 https://moronesanalytics.com/answering-common-questions-from-clients-has-my-employee-embezzled-money-4-key-steps-to-take/

The Association of Certified Fraud Examiners Association of Certified Fraud Examiners (ACFE) estimates that organizations lose 5% of revenue to fraud each year.

💡 Bottom line:
When facing potential fraud, resist the urge to react emotionally. Move methodically, protect the evidence, and bring in the right professionals early.

We follow the money to determine what actually happened, providing the insight needed to help organizations get to the truth.

Answering Common Questions from Clients: Has my employee embezzled money? 4 key steps to take - Morones Analytics When you suspect employee embezzlement, we suggest the following four steps based on our professional experience and training in fraud investigation.

Hear Kevin Marold on the Thacker Sleight family law podcast where he delves into forensic accounting in divorce cases. He offers insights for both legal professionals and individuals, shedding light on the methods forensic accountants use to uncover accurate financial pictures.

Kevin covers:
✅ the role of forensic accounting in litigation
✅ the processes in tracing assets and normalizing income
✅ using AI in forensic investigations
✅ the importance of obtaining comprehensive financial documents
✅ how forensic accounting findings are summarized for court presentations

A big thank‑you to hosts Connie Thacker and Allison Sleight of Thacker Sleight in Grand Rapids, MI for the thoughtful conversation.

🎧 Listen here 👉 https://www.thackersleight.com/podcast/forensic-accounting

Business clients bring attorneys some of the most challenging financial questions. We recently published insights from our experts answering questions we’re asked most often.

From business valuation to partnership exits and trade secret disputes, our team breaks down our approach and how we assist.

✅ What is the value of my business?
By Paul Heidt, CPA, ASA, ABV

✅ My business partner wants out. How much should I pay them?
By Alina Niculita, ASA, CFA, ARM-BV, MBA

✅ I have been accused of stealing trade secrets. How much might I owe my previous employer?
By Serena Morones, CPA, ASA, ABV, CFE

✅ I’m in a bad business partnership. How much is a fair amount to get me out?
By Terry Whitehead

See the answers here and save this one -- we will add more!
👉 https://moronesanalytics.com/answering-common-financial-questions-from-business-clients/

Answering Common Financial Questions from Business Clients - Morones Analytics Business clients bring attorneys some of the most challenging financial questions. See insights from our experts answering questions we’re asked most often.