SMD Consulting and Accounting, LLC

10/20/2026

10/20/2026

💉 Would you lose $1 on an injection to make a $7,000 sale?
That could be smart business.
Or a hidden profit leak.
It all comes down to one question:
Did the $7,000 sale actually happen?
Sean M. Duncan, CPA, explains why aesthetic practice owners must stop relying on assumptions when offering discounted services.
❌ The losing strategy: Offer low-margin treatments hoping patients will eventually purchase something more expensive.
✅ The winning strategy: Measure whether those treatments actually lead to profitable upsells.
And don't forget the hidden costs:
💸 Staff compensation
⏰ Treatment room time
📦 Supplies and overhead
📉 Additional operational expenses
A discount isn't automatically a growth strategy.
If you can't prove the additional profit, you may simply be paying to stay busy.
🎙️ Watch our Business of Aesthetics conversation with Sean M. Duncan, CPA.

10/15/2026

Sean joined Business of Aesthetics for a podcast on "The Three Treatments Quietly Losing You Money." You can check out this latest podcast here: https://www.businessofaesthetics.org/the-three-treatments-quietly-

Your busiest treatment room could be your biggest profit leak!

A fully booked schedule looks like success. But what if the treatments keeping your team busy are actually costing your practice money?

🎙️ In this eye-opening episode of the Business of Aesthetics Podcast, Sean M. Duncan, CPA, President & Founder of SMD Consulting and Accounting, reveals the hidden financial mistakes aesthetic practice owners often overlook.

Discover:
✅ Why high-demand treatments aren't always profitable
✅ How to identify hidden costs eating into your margins
✅ Why profit per room hour matters more than revenue alone
✅ When to fix, reprice, or eliminate an underperforming service

Because real growth isn't about filling every appointment. It's about making every appointment count.

🎧 Listen to the full episode NOW!
🔗 Link in the first comment!