Annuity Giants - Training & Consulting

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Annuity Giants - Training & Consulting Tracy Lownsberry (Founder), is a top advisor who focuses on leading with education.

This page is dedicated to providing education and consulting to Insurance Agents & Financial Advisors regarding the proper use of Annuities inside of a retirement plan.

‼️ Things You Need To Know About Annuities: PART 12 ‼️I wanted to have some fun with this one and make it short and swee...
10/22/2026

‼️ Things You Need To Know About Annuities: PART 12 ‼️

I wanted to have some fun with this one and make it short and sweet.

The best performance in a single year that I have seen is around a 50% return, and 84% over 2 years in a Fixed Indexed Annuity,

The best average performance over 10 years I have seen is around 9.75% average.

The worst single year performance was a Variable Annuity that went from $610k to 380k in 1 year.

The worst 10 year average was a Fixed Indexed Annuity that grew from $200k to $208k with no withdrawals.

The More You Know.... 🧠

‼️ Things You Need To Know About Annuities: PART 11 ‼️This is a question that gets overlooked often. It's a huge part of...
10/20/2026

‼️ Things You Need To Know About Annuities: PART 11 ‼️

This is a question that gets overlooked often. It's a huge part of the Annuity puzzle and advisors need to make sure they are doing their research.

What are some key factors ❔

1️⃣. Solvency - Tom Gober and Matt Zagula have a great database that advisors can subscribe to. This essentially gives you a good idea at what insurance companies are investing in and how much they have in Assets to Liabilities. Good to know when clients are expecting that paycheck until they die, right?

2️⃣. Product Design - This one is hard to explain, it's more of a "If you know, you know"... but if something sounds too good to be true, it more than likely is.
When a carrier designs a products around the 2 H's, Hype & Hypotheticals, and with very little guarantees, you should just run the other way.

3️⃣. Rate Integrity - As explained in other posts, this is crucial when your annuity is counting on performance. If a carrier does not publicly publish renewal rate history, you need to start asking "Why? what do they have to hide?" 🙈

4️⃣. Commission Structure -Yes, this is important folks. As Sheryl J. Moore has said many times, "There's only 100 pennies in a dollar". These carriers all make the bulk of their profits the same way. So if one is the "Hot New Thaaaang" and has 200 or 300bps higher comp, start asking yourself where they are taking from to pay that.
I am not saying go for the lowest comp product because it will be better, it's not at all the case, find a balance, but never let comp be the reason you sell a product, just a factor to be aware of.

5️⃣. Rating - I believe most ratings systems are useless and companies pay to play. Some are worth noting, I like to refer to Comdex as a good general rating. It's not an end all be all, but just another factor. We have used companies with a lower Comdex score and they have been great. Just be aware that this should play a factor.

6️⃣. Accolades - Be careful with this one. If you see a carrier touting "Best Index. Best product. Best ABC, XYZ", make sure to ask who handed out that award. Most of the time it's an institution affiliated or even owned by them. So do a little digging before taking an accolade at face value.

7️⃣. Support - You will really p**s off a client if a carriers support and CSR team sucks. Make sure the carrier can provide consistent service. Sounds like a "Gimme" but it's 100% NOT.

8️⃣. Carrier Reps - If a carrier rep is assigned to you and they can't answer basic questions about a product, find another. You rely on these people to help you understand the ins and outs that allow you to position the product appropriately. Make sure they know what they are doing.

I am sure I missed a few, but these will get you started down the right path.

The More You Know.... 🧠

Annuities That SuckHere's just a few:1. Any Annuity that has an income rider, but to get higher guaranteed income, it re...
10/16/2026

Annuities That Suck

Here's just a few:

1. Any Annuity that has an income rider, but to get higher guaranteed income, it requires the policy to perform. We call these performance based income products.

2. Annuities that use overly complex designs as smoke & mirrors. The reality is, it's all just a marketing ploy to dress up a dog.

3. Annuities with fees over 2%... never necessary - unless the income was #1, which that is never the case.

4. Annuities with income riders & death benefit riders, on the same product. Completely counteract each other in such an idiotic way.

What did I miss?

‼️ Things You Need To Know About Annuities: PART 10 ‼️Answer: Hidden? No, it's all disclosed in those super easy to read...
10/15/2026

‼️ Things You Need To Know About Annuities: PART 10 ‼️

Answer: Hidden? No, it's all disclosed in those super easy to read 50+ page contracts. (sarcasm on the easy part) 🙄

But are there fees, costs, and penalties?
Yes, but in many different forms, so let's talk about them.

First, let me just go ahead and say that if your annuity has any type of fee, ask yourself (or agents you ask this before you sell it) , "What problem is that fee helping me solve through a benefit for the costs?"

If it doesn't help solve a problem, then it's creating one.

🌀 FEES

Standard Account Fee: Simple... the account value is charged a % (normally a flat fee) yearly. This could come in different forms in a Variable Annuity, but it could also be an advisory product and that fee goes to the agent/advisor who sold it.

Rider Fee: Essentially this is the same structure as an Account Fee, a % of the account value, but its specifically for a rider on that policy. You are paying for a specific benefit. The most common one would be an Income Rider (GLWB).

Index Option Fee: These fees are normally voluntary. Some advisors would call them "Buy Up" fees. You pay a yearly fee to allocate in that index and in return you will get a higher rate (Cap, Par, or Lower Spread). An example would be that a standard Index may have a cap of 10% but for a 1% fee it goes to 13%.

🌀 COSTS

Spread: A spread is a cost you pay on an underlying index when that index has a return. If an index returns 0, you don't pay a Spread. When an index returns 10% and had a 2% Spread, you make 8% and give up the other 2%.

Cap: A cap rate will only pay you the index performance up to a cap. I would say the cost here is that you are not getting the full upside (Yes I know an annuity isn't designed that way, but its still a cost).

Participation Rate: This is a % you are credited on an indexes performance. If you had a 50% participation rate and the index made 10%, you would make 5%. So again, you aren't getting the full upside unless the par is at 100%.

(You can have Annuities that have an index with all of these overlapping. You can also have uncapped, 100% par, and no fee indexes as well).

🌀 PENALTIES

Surrender Charge: This comes in the form of a % of the account and correlates with the length of the contract. Let's say someone purchased a 5 year annuity and wanted to move it all at year 3. In this example let's say the charge is 3%, so when they move the money, the insurance company takes 3% of the account value.

Withdrawals Over The Free Amount: This is normally associated with making withdrawals that are higher than the free amount. If the free amount is 10% and you take 15%, that 5% over the free amount will be charged the surrender charge penalty mentioned above.

Commissions: Although a commission does not come out of a policy owners account value, it comes in the form "Potentially Better Rates". We see this in the D2C market.

The More You Know.... 🧠

‼️ Things You Need To Know About Annuities: PART 9 ‼️(Accumulation Focused)🐘 I want to talk about the elephant in the ro...
10/13/2026

‼️ Things You Need To Know About Annuities: PART 9 ‼️

(Accumulation Focused)

🐘 I want to talk about the elephant in the room and get it out of the way before doing this comparison.

An FIA commission is around a 7% average compared to a MYGA being around 2%. So understand that when someone advocates for an FIA over a MYGA, is it motivated by the money ... or are they making valid points?

OK, now that that's out if the way, it's important to breakdown the main strengths and weaknesses of both:

▶️ MYGA - This product can be fantastic for straight conservative accumulation. With today's rates offering 5.50% to 6.00% + for up to 10 years, it's hard to compete.
Why?
Because it's a flat linear rate of return. That is very powerful. (See previous sequence of returns post).

It's simple. It's a set of known variables from start to finish which is easy for planning purposes and can achieve a lot of accumulation and withdrawal goals for a period of time.

Here's the problem: 5% when the market does 15%, isn't sexy. So it's important to set that expectation that its NOT an equity.

REINVESTMENT RISK 🚩🚩: Probably the biggest concern. If someone is planning on that 6% return for more long term, and it comes due, what rate can you re-purchase at? How does that hurt your long term plan? or does it?

▶️ FIA - A LOT more variable come into play when choosing the right one for straight accumulation. Essentially MOST of these don't come with the longer term guarantees that a MYGA has, but they come with long term surrender periods most the time. The rates that are offered at issue can change year to year. This is why it's important to find good rate integrity within product and company.

Let's assume you have that variable solved and it's a 5% Fixed rate and 10% S&P cap.
Essentially you give up that extra fixed percent that a MYGA will offer, but in return have the potential for a 10% gain when the S&P grows to 10% or above.
The concern here is "when do you use the fixed vs indexed account?", and it's hard to find the sweet spot because it essentially involves timing the market.
But if you use the law of averages and stick to that cap, it should perform well between 6% to 8%.

Another highlight is that these can be flexible premium as well as Roth converted, and have extra rider benefits at no cost.

So who is right for which one ⁉️

In my opinion, I like the MYGA for a 3 to 6 year time horizon for conservative clients who want that level of guarantee.

I like FIA for 7 year + for the clients who are ok with giving up that higher fixed return rate for potentially more, but still no risk of losses. These are also normally clients that want a good rate for more long term.

We like to build out a ladder.

Example:
Client has 1mil they want in conservative growth. Maybe we build out 3yr and 5yr MYGA, 7yr FIA and 10yr FIA. Always making that 10 year flex premium for a fallback to solve reinvestment risk.

The more you know.... 🧠

YOU ARE GOING TO WANT TO BE PART OF THIS!We are covering Annuities Top to Bottom. All in. All out. Every nook & cranny.N...
10/08/2026

YOU ARE GOING TO WANT TO BE PART OF THIS!

We are covering Annuities Top to Bottom.

All in.
All out.

Every nook & cranny.

No stone left unturned.

You think you know Annuities? I would put that to the test...

I bet you learn a lot, or I will give you your money back, plus some.

Any takers?

Would love to see every Agent & Advisor who takes learning series, on theses calls.

it's going to be the best in the industry or my names not Tracy "The Annuity Giants" Lownsberry... :D (ok that was cheesy, but I'm amped!)

Let me know if you want a trial or discount code to check it out!

‼️ Things You Need To Know About Annuities: PART 8 ‼️My philosophy with an annuity that fits almost EVERY scenario (with...
10/08/2026

‼️ Things You Need To Know About Annuities: PART 8 ‼️

My philosophy with an annuity that fits almost EVERY scenario (with exceptions) is using an Income Rider annuity to solve an absolute income NEED.

So lets say that Bob, 65yo has $200k in his 401k and he's about to retire and is in great health. When he retires he will have Social Security and his $200k to fund his retirement, and a little emergency fund in his checking around 10k. THATS IT. 🙅
Bob's bills exceed his Social Security by around $1,000 a month. He could probably cut out a few things, but not much. What do you do?

Using the 4% rule (or similar) and having that full $200k in a managed account, he doesn't get the income he needs. So if he decides to take that $1,000 a month, he will severely risk outliving that money.
(Don't argue that he can take more in a managed account, too many studies to prove you are wrong)
I constantly see these scenarios. Granted, with varying aspects, but the bottom line is similar.

💥💥 So what is the PRIMARY concern?
MAXIMIZE INCOME FROM THAT 200K! 💵💵

What will allow him to maximize withdrawals without risk of outliving those funds? Best thing on planet earth to solve this is:
AN ANNUITY (...but the right one...)

At todays rates Bob will be able to take around 8% at 65. This means $150k will get bob his $1,000 a month with $50k for inflation and essentially play money.

Is that over positioning him? "That's 75% of his assets Tracy!"
I get it...its more than I would like in an annuity, but Bob doesn't have time for "What If's", he NEEDS this level of guarantee.
So I'm going to throw as much of it as I can in there and give him that foundation to build from.

Now, what if he had more money? I am still always solving income needs with guarantees. Bottom line.
You can disagree but it allows the rest of his assets to grow uninterrupted which actually yields higher net returns. It's just math.

The More You Know.... 🧠

There’s always more to learn when it comes to annuities.Maybe you know the basics.Maybe you’ve been selling annuities fo...
10/07/2026

There’s always more to learn when it comes to annuities.

Maybe you know the basics.

Maybe you’ve been selling annuities for years.

Maybe you’ve sat through trainings and still had moments where you thought, “I feel like I missed something.”

That’s exactly why Annuity Giants is launching our new LIVE training series:

Annuities from A to Z!

We’re going back through annuities from A to Z, filling in the gaps and building on the fundamentals along the way.

We’ll cover things like:

✅ The basics and the not-so-basics
✅ How annuities fit into a financial plan
✅ When an annuity does NOT fit
✅ Proper implementation and problem solving
✅ Real case design

And so much more...

The goal isn’t just to know more about products.

It’s to become more confident in why, when, and how you use them.

📅 LIVE every Wednesday at 4:00 PM EST
🔒 Available to Annuity Giants members only

Not a member yet?
Scan the QR code or VISIT US at www.theannuitygiants.com!

🔥 Use code AG2026 for your first month FREE

🍂 Use code FALL2026 for 50% off an annual membership

Know the products. Understand the strategies. Use them with confidence.

‼️ Things You Need To Know About Annuities: PART 7 ‼️This is a bit of a trick questions because there are a lot of varia...
10/06/2026

‼️ Things You Need To Know About Annuities: PART 7 ‼️

This is a bit of a trick questions because there are a lot of variables. Here are a few:

〰️ What type of Annuity?
〰️ Are there riders included?
〰️ What is the primary objective of that product? (Income? Legacy? Growth?)
〰️ What company are you using?
〰️ What Indexes are being used?
〰️ How long is the surrender period?

I am going to give a VERY GENERIC SUMMARY using what I believe to be the top products in each category:

1️⃣. Fixed Annuity (MYGA) - Whatever that fixed rate offering is, simple(5.50% to 6.30% right now).

2️⃣. Fixed Indexed Annuity (FIA) for Guaranteed Income - 2% to 3% Annually

3️⃣. FIA with Principal Bonus and No Income Rider - 4% to 5%

4️⃣. FIA with No Bonus, straight Accumulation - 6% to 8%

5️⃣. No one cares about RILA or VA.

The reason I use these numbers is because, I HAVE SEEN IT 👀. I have reviewed thousands of in force policies and spoke to experts all across the industry and that's the range we are seeing on policies.

I know agents will FLY in from the sidelines showing statements that are higher and blah blah blah, I get it. I am talking industry average, not your perfectly timed statement that was a complete one off.

When you illustrate these products, they should be in that range, NO MORE!

You always position the concept 1st, if that can't sell it, nothing will.
👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆

The more you know! 🧠

‼️ Things You Need To Know About Annuities: PART 6 ‼️An Annuity has the ability to avoid Sequence of Returns (SOR) Risk....
10/01/2026

‼️ Things You Need To Know About Annuities: PART 6 ‼️

An Annuity has the ability to avoid Sequence of Returns (SOR) Risk.

If you are unfamiliar with the term or have never really dove into the power of it, here's an explanation and some examples. 👨‍🏫

SOR Risk is the risk associated with how having a negative return (or a few) can effect the net outcome of that investment over a period of time.

I always use 2 simple examples:

☑️ Example #1
If you had $1mil invested and that investment fell 30%, what are you at?
Answer - $700k
Now lets pretend the next year that same account gained 30% and you took no withdrawals, what are you at?
Answer - $1mil?
WRONG.

700k + 30% is not 1mil,
Equation is $700,000 x 1.30 = $910,000
You are 9% or 90k down. Why?

Because the return is not what you care about, its what your break even point is. When you dig a hole, you ALWAYS need more dirt to fill it back in, right? Same thing here.

☑️ Example #2 Using $100k
A 5% return average does NOT look like this in the market:

Year 1: 5.00%
Year 2: 5.00%
Year 3: 5.00%
Year 4: 5.00%
Year 5: 5.00%
➖ Final - $127,628

It's going to have an up and down sequence, so this is a more realistic example:

Year 1: 3.00%
Year 2: -6.00%
Year 3: 10.00%
Year 4: 8.00%
Year 5: 10.00%
Total Average 5%
➖ Final - $126,524

Same average but a different sequence. The sequence will always yield a lower result.
The more drastic the loss, the larger the gains needed to get back to break even.

2008 saw retirement accounts losing 50% in some cases. That would need a 100% Gain JUST TO BREAK EVEN. 😲
Now imagine you are retired and taking 4% to 6% out every year. Are you going to stop doing that to let your account recover? Probably not.

When an Annuity is used, you don't have that downside sequence, therefore it's easy to predict and use for a good yield with essentially no loss to principal + gains.

It's also what makes an Annuities Average Return VERY powerful.
A 6% annuity average vs a 6% equity average is very different. So the next time a prospective client turns their nose up at a 6% to 8% average return, show them how powerful that is without a negative sequence.

It's a great buffer to a managed portfolio if you use a MYGA (Fixed Rate for period of time) or FIA (Fixed and Index rates but has complete protection against loss)

The More You Know... 🧠

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