10/22/2026
Do you know where your business’s money is going?
In Episode 18 of QuickBooks Mastery for Small Business Success, Lee Davis and Erica Northrup discuss five financial numbers every business owner should know.
📊 The 5 Numbers You Need to Know
1️⃣ Revenue
Are you capturing all the revenue your business is earning?
One place businesses often lose revenue is through invoicing. If invoices aren't being sent promptly or collected consistently, money can be left on the table.
2️⃣ Net Sales
Net sales help you understand what you're actually bringing in after considering the costs associated with generating those sales.
Employee costs are an important factor. You need timely invoicing and a clear understanding of your margins to know whether your sales are supporting the business.
3️⃣ Net Profit
Revenue doesn't tell the whole story.
Your profit needs to be enough to support the business. And don't overlook indirect expenses, such as depreciation, when evaluating your financial picture.
4️⃣ Debt-to-Income Ratio
Your debt-to-income ratio compares your total monthly debt payments to your income.
Banks often look for a debt-to-income ratio around 35%, but the bigger question for a business owner is: What is your debt telling you about the health of your business?
If too much of your cash flow is going toward debt, it may be a warning sign.
And remember: the time to establish a line of credit is when you don't need one.
5️⃣ Owner Pay
Owner pay can look different depending on how your business is structured.
For example, an LLC may generally use an owner draw, while an S Corporation generally pays the owner through payroll.
Business expenses that benefit the owner can also complicate the picture, so it's important to understand how owner pay is being accounted for.
https://quickbooks-mastery.captivate.fm/episodes/6
Father-daughter team helping small businesses streamline QuickBooks and grow with confidence.