10/23/2026
Cash is Back at The Top of The CFO Agenda โ Five Numbers Business Owners Should Be Watching
Profit matters.
But a profitable business can still run out of cash.
That distinction is getting renewed attention in corporate finance.
Protiviti's 2026 Global Finance Trends Survey found that 83% of CFOs rank cash management among their top three areas requiring the most attention in response to economic and trade-policy volatility.
Finance teams are increasingly focusing on cash-flow forecasting, working-capital dashboards and more timely liquidity reporting rather than waiting for month-end financial statements to reveal a problem.
Small and midsize businesses should take the same lesson seriously.
You do not need a Fortune 500 treasury department to improve cash visibility.
You need to know the right numbers.
Here are five worth watching. https://baldwinaccountingcpa.com/2026/10/23/cash-flow-numbers-business-owners/