Reuscher Financial Group

Reuscher Financial Group Please see my website www.reuscher.com for additional information and disclosures. Third-party comments may not be representative of all customer experiences.

Cyber criminals pay extra attention to accounts tied to money.A 2026 FBI study found that over 12,400 of those victims l...
10/05/2026

Cyber criminals pay extra attention to accounts tied to money.

A 2026 FBI study found that over 12,400 of those victims lost more than $100,000 each, and the average reported loss across elder fraud victims that year was $38,500. Here are a few habits to fine-tune your digital security this month:

🔐 Turn on multi-factor authentication everywhere it's offered. Yes, it's annoying, but according to a 2026 CISA report, using it makes an account roughly 99 percent less likely to be broken into. It only takes a minute to set up.

🔐 Give every account its own password. Reusing one password means one leaked login unlocks everything else. A password manager handles this without requiring you to remember dozens of them.

🔐 When you go to the dentist, put a reminder on your calendar to also change your passwords. Changing passwords often makes your accounts just that much harder to reach.

🔐 Pause before clicking. Phishing remains the most commonly reported cybercrime in the country, more than any other category the FBI tracks.

🔐 Check statements regularly, and turn on account alerts. Catching something small and wrong early is a lot easier to unwind than catching something large and wrong months later.

🔐 Consider freezing your credit if you're not actively applying for new credit or loans. This takes 15 minutes, one time.

None of this requires becoming a security expert. Pick the one or two that you've been putting off, and do it this week.

Some financial decisions get a second chance. A handful don't.▪️ When you actually retire. In EBRI's 2026 Retirement Con...
10/01/2026

Some financial decisions get a second chance. A handful don't.

▪️ When you actually retire. In EBRI's 2026 Retirement Confidence Survey, 46 percent of retirees left the workforce earlier than they expected.

▪️ Stepping into a parent's finances. A 2026 Care.com report found sandwich-generation caregiving duties typically begin around age 34.

▪️ Receiving an inheritance. Ohio State research found nearly one in five people who inherited $100,000 or more had spent or lost the entire amount within two years.

▪️ Selling a business. For a typical owner, roughly 80 percent of their net worth is tied up in the business itself, per the Exit Planning Institute.

▪️ Writing (or updating) a will. Only 24 percent of Americans currently have a will, down from 33 percent in 2022, according to Caring.com.

None of these moments announce themselves on schedule. The families who handle them well are usually the ones who started talking years before circumstances forced their hand.

📱 More and more people are now using AI for financial questions.And with tools like ChatGPT adding bank account integrat...
09/28/2026

📱 More and more people are now using AI for financial questions.

And with tools like ChatGPT adding bank account integrations, personalized financial guidance is starting to feel more accessible than ever.

So yes, AI can help organize information, model scenarios, and answer technical questions faster than most people could on their own.

BUT… financial insight isn’t just a math problem.

AI cannot talk to you about the pros and cons of making a portfolio adjustment when stock prices are falling. It might struggle to fully weigh your family dynamics, health concerns, risk tolerance, competing goals, or what will actually help you feel confident in your decisions.

🧠 That is where human guidance still matters.

Vanguard’s long-running Advisor’s Alpha research highlights behavioral coaching as one of the most valuable aspects of a relationship.

Not stock picking. Not market timing.

Helping people manage emotion when the stakes are high.

🤝 The future is not AI vs. financial professionals.

The future is for those who use better tools while still bringing judgment, context, and a real understanding of the person behind the strategy.



OpenAI.com, 2026.
https://openai.com/index/personal-finance-chatgpt/

Engadget.com, 2026.
https://www.engadget.com/2173768/chatgpt-will-offer-personalized-financial-advice-if-you-connect-your-bank-account/

Twenty-five years ago today, the world stopped.Never forget the lives lost. The families who carried on without them. Th...
09/11/2026

Twenty-five years ago today, the world stopped.

Never forget the lives lost. The families who carried on without them. The first responders who ran toward danger without hesitation.

And the unity that followed.

Some days aren't about lessons or takeaways. They're just about remembering.

Do you know who just took the helm of the Fed?Kevin Warsh is the new Federal Reserve Chair, though most people have neve...
09/08/2026

Do you know who just took the helm of the Fed?

Kevin Warsh is the new Federal Reserve Chair, though most people have never heard his name. Unlike his predecessors, he doesn't have an academic background. He spent the last decade and a half at a private investment firm, not in a university lecture hall.

He's already signaling a different approach, promising shorter statements and more transparency in how the Fed communicates.

That matters more than it might seem. The Fed Chair's decisions ripple through the economy, affecting everything from mortgage rates to car loans to credit cards.

Lately, we've heard one question more than any other: What does this mean for me? Honestly, it depends on your situation. But knowing who's steering the ship is where smart financial decisions start.

What's your biggest question about this shift at the Fed?

👉  Roughly 56 percent of IPOs bought at the offer price lost money after 3 years.That's not the headline you see on day ...
08/24/2026

👉 Roughly 56 percent of IPOs bought at the offer price lost money after 3 years.

That's not the headline you see on day one.

You see the first-day pop. The company goes public, and its stock has averaged a 19 percent gain since 1980. Feels like a moment you should catch.

Here's what actually happens:

1️⃣ Institutional investors get the offering price before trading opens.

2️⃣ You buy at market open, after the move.

Then the real story starts.

🔎 This gap is based on research led by Professor Jay R. Ritter, who authored a 2026 report on IPO performance for the University of Florida. His analysis of 9,300 U.S. IPOs is one of the most comprehensive databases available.

Chasing IPOs can provide a thrill, but there are pros and cons.

A sound portfolio should reflect an investor's goals, risk, and time horizon. The risks of an IPO are not for everyone. 🎯

📋 Past performance does not guarantee future results. The return and principal value of IPOs and other stocks will fluctuate as market conditions change. And shares, when sold, may be worth more or less than their original cost.

07/23/2026

With a high-profile company recently going public, IPOs are back in the spotlight. A quick refresher on how they work:

An IPO is when a private company sells shares to the public for the first time. Investment banks help set the initial offering price based largely on institutional demand.

What many investors don't realize: there are two very different "entry points."
1) The IPO allocation price (typically limited, often institutions)
2) The first day of public trading (available to everyone, but the price can gap up or down and volatility can be immediate)

Big headlines can be exciting, but the mechanics and fundamentals matter.

If you'd like to talk through what you're seeing in the news and how it fits (or doesn't) with your long-term plan, I'm here to help.

Are you prepared? Give me a call and we'll work together to create a financial plan that can stand up to whatever lies a...
11/02/2023

Are you prepared? Give me a call and we'll work together to create a financial plan that can stand up to whatever lies ahead. 415-892-9500. I look forward to speaking with you!

A well balanced account might contain a variety of, or all asset classes, including different types of stocks, bonds, bo...
10/30/2023

A well balanced account might contain a variety of, or all asset classes, including different types of stocks, bonds, both short term and long term; real estate, etc. Give us a call so we can discuss your financial goals and create a well rounded portfolio designed specifically for you.

We look forward to speaking with you. 415-892-9500
https://www.reuscher.com/

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