Satovsky Asset Management, LLC

Satovsky Asset Management, LLC

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A Mindful Approach To Multi-Generational Wealth Advisory

Satovsky Asset Management (SAM) was established in 2007 to align mindfulness with financial wealth advisory through long-term portfolio solutions, investor education, and a deep commitment to meaningful relationships. Our hyper-personalized approach brings together financial planning, investment management, and behavioral coaching, to develop investor habits and strategies for long-term abundance and peace of mind.

05/26/2026

What are you really paying for when you hire a financial advisor? It’s not just for the portfolio management. I was reminded of something Larry King once alluded to: the real value is in having someone who can challenge you thoughtfully. Someone who presents ideas with clarity and empathy, helping you see your financial situation from a new perspective. This kind of guidance pushes you beyond your comfort zone and helps you make more informed, conscious decisions for your future. Satovsky.com

Jonathan Satovsky Speaks with Nicholas Janni - Author, Teacher, Coach and Transformational Guide | Jonathan Satovsky 05/19/2026

https://www.linkedin.com/posts/satovsky_jonathan-satovsky-speaks-with-nicholas-janni-share-7462484856736792576-S8Zg?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAECc-gBJwAyp_8lF5q7yOzCxo6lQYcXMyw

Jonathan Satovsky Speaks with Nicholas Janni - Author, Teacher, Coach and Transformational Guide | Jonathan Satovsky NEW PODCAST Jonathan Satovsky interview Nicholas Janni Author, Teacher, Coach and Transformational Guide https://lnkd.in/ey4Ek4jk In this episode of Wisdom, Wealth and Wellness, Jonathan Satovsky speaks with Nicholas Janni, author of "Leading in Chaos" and professor at IMD and Oxford. Nicholas explo...

05/18/2026

Hyper-Personalized Wealth Management for Individuals and Families

Boutique Wealth Management Services for High-Net-Worth Investors.

For high-net-worth individuals and families, wealth management is not simply about portfolio performance. It is about preserving what you have built, protecting your family’s future, and making thoughtful financial decisions with clarity and confidence.

Satovsky Asset Management provides hyper-personalized wealth management for individuals and families who want more than a standard investment plan. As a boutique advisory firm, we combine financial planning, investment management, and behavioral finance guidance to help clients align their wealth with their lives, values, goals, and legacy.

Wealth Management Built Around You
Every family has a different story. Some are focused on preserving wealth across generations. Others are navigating business liquidity, retirement planning, concentrated stock, estate considerations, philanthropy, or the financial responsibility that comes with sudden success.

Our role is to understand the full picture before offering advice. We take the time to learn what matters most, then build a strategy designed around your personal economy, your long-term goals, and your family’s definition of a rich life.

Our Core Services
Financial Planning for High-Net-Worth Families
We help families organize and clarify complex financial lives, including retirement income planning, estate coordination, tax-aware strategies, charitable giving, insurance review, and multigenerational planning.

Investment Management
Our investment approach is disciplined, personalized, and aligned with your goals. We focus on long-term strategy, risk management, and thoughtful portfolio construction designed to support wealth preservation and future opportunity.

Behavioral Finance Guidance
Financial decisions are emotional. Markets, family dynamics, headlines, and life transitions can all influence judgment. Satovsky integrates behavioral coaching into the advisory process to help clients stay grounded, avoid reactionary decisions, and make choices with confidence.

Wealth Preservation Strategies
For high-net-worth families, protecting wealth is as important as growing it. We help clients think through risk, spending, legacy, taxes, inflation, succession, and the long-term sustainability of their financial plan.

Why Choose a Boutique Wealth Management Firm?
Many high-net-worth investors do not want a one-size-fits-all experience. They want direct access, thoughtful advice, and a relationship with people who understand their family, their values, and their concerns.

As one of the boutique New York City wealth management firms serving clients across the United States, Satovsky Asset Management offers the attention of a highly personal advisory relationship with the depth of disciplined planning and investment insight.

We believe refined wealth deserves refined service.

Who We Serve
· High-net-worth individuals and families
· Entrepreneurs and business owners
· Executives and professionals
· Multigenerational families
· Families preparing for wealth transfer
· Clients seeking long-term wealth preservation strategies
· Investors who value behavioral finance guidance and personal attention

A More Personal Standard of Wealth Management
At Satovsky Asset Management, we believe wealth is more than money. It is freedom, purpose, security, family, time, and the ability to live with greater confidence.

Our mission is to help you protect and grow your wealth while building a plan that supports the life you actually want to live.

Ready for a More Personalized Wealth Management Experience?
If you are evaluating boutique wealth management services for high-net-worth investors, Satovsky Asset Management can help you think clearly, plan thoughtfully, and move forward with confidence.

Schedule a confidential conversation with Satovsky Asset Management today.

Satovsky Asset Management, LLC
149 Spring Street, 4th Floor, New York, NY 10012
212.584.1900

05/09/2026

Wealth is more than what we build. It is what we pass on: values, perspective, resilience, and care.
This Mother’s Day, we honor the mothers, grandmothers, and mother figures who help shape that legacy across generations.

Satovsky Asset Management, LLC 04/29/2026

New Podcast
https://lnkd.in/eTBzbsa3

In this episode of Wisdom, Wealth and Wellness, host Jonathan Satovsky speaks with Chip Conley, founder of Joie de Vivre Hotels, Head of Global Hospitality at Airbnb and founder of the Modern Elder Academy. Chip shares his personal midlife journey, including a near-death experience that prompted deep reflection on purpose and fulfillment. They explore the concept of the "modern elder," the importance of midlife wisdom education, and how shifting from accumulation to intentional editing can transform the second half of life. The conversation also covers the relationship between wealth and wisdom, the role of environment in personal transformation, and practical habits for navigating midlife transitions with clarity and intention.

Your host:
For over 25 years, Jonathan has started with a simple question – How can I help? Driven by a deep curiosity and insatiable appetite for learning, his life’s passion is to solve challenges for others and unlock people’s potential to pursue their dreams. In his dual role as CEO and Chief Behavioral Coach of Satovsky, Jonathan provides leadership, coaching, advanced financial planning, and oversight across client relationships and business operations.
Satovsky.com

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04/28/2026

Trust is the cornerstone of the wealth management business. While many clients select advisors they like, the real difference-makers are those who prioritize fiduciary responsibility. These advisors focus on smarter, cheaper, faster, and more efficient ways to manage wealth. Consider how your financial decisions today could impact your grandchildren’s children. Trust and a long-term vision are essential! Satovsky.com


04/27/2026

Private credit funds have gained immense popularity on Wall Street, promising high returns (10%+) with low risk. However, it's crucial to understand that this perceived low risk can be an illusion. Private credit assets aren’t marked to market daily and lack liquidity, making it difficult to gauge real-time value. When defaults or liquidity gaps arise, investors can find themselves trapped, unable to redeem their investments promptly. Educating yourself about these nuances is key, don't just rely on sales pitches! Satovsky.com

04/24/2026

Did you know that $1 trillion is sitting idle in money market accounts? These accounts are seen as "safe," but there's a twist: custodians and brokerage firms earn more when your money stays in cash rather than being invested. This creates a potential conflict of interest, as they might not be as motivated to help you grow your wealth. It's a paradox worth exploring! Satovsky.com


04/23/2026

Did you know that market fear cycles are recurring phenomena? We’re currently experiencing another period where fear dominates the narrative. Historically, these times have been followed by lucrative opportunities for those who stay disciplined. Understanding these cycles can help you capitalize on them. Satovsky.com


04/22/2026

Ever thought there's a clear distinction between "smart money" and "dumb money"? Turns out, it's all just money. Author Jason Zweig argues that all investors, regardless of experience, are prone to the same human flaws. Learn how groupthink and other cognitive biases can affect decision-making! Satovsky.com


04/13/2026

Saving for Education: Understanding Your Options in 2026

Planning for education is about more than simply setting money aside. It is about choosing the right savings vehicle, understanding the tax tradeoffs, and making sure your education strategy fits within your broader financial life.

For many families, the biggest question is not whether education costs will be significant. It is how to prepare without compromising retirement, flexibility, or future cash flow.

At Satovsky Asset Management, we believe education planning should be thoughtful, tax-aware, and fully aligned with your long-term goals. A strong strategy can help you save with purpose while preserving optionality as your child’s path becomes clearer.

Why education planning still matters

The cost of education remains a major financial burden for many families, and delaying the conversation can make the challenge significantly harder. Starting early gives savings more time to grow, allows for a wider range of planning choices, and can reduce the pressure to make large contributions later.

That said, education planning should not come at the expense of your own financial security. One of the most important principles we discuss with clients is simple: your child may be able to borrow for school, but you cannot borrow for retirement. Education funding works best when it is part of a coordinated financial plan, not a competing priority.

529 plans: still the leading option for many families

For many parents and grandparents, a 529 plan remains one of the most effective ways to save for education. A 529 is a state-sponsored education savings plan that allows after-tax contributions to grow tax-deferred, with tax-free withdrawals when used for qualified education expenses. Qualified expenses generally include tuition, fees, books, supplies, computers, and in many cases room and board for eligible students. Federal law also allows up to $20,000 per year for K–12 tuition and up to $10,000 lifetime per beneficiary for qualified student loan repayment. As of 2025, qualified K–12 expenses extend beyond tuition to include curriculum materials, tutoring, standardized test fees, dual enrollment, educational therapies for students with disabilities, and online educational platforms. It is worth noting that not all states have conformed to the expanded federal rules, so families should confirm their state’s treatment of K–12 withdrawals before taking distributions

A 529 plan can be attractive because it offers:

tax-free growth for qualified education use
possible state tax deductions or credits, depending on the state
flexibility to change beneficiaries to another qualifying family member
high aggregate contribution limits set by each state
the ability to front-load up to five years of annual exclusion gifts for gift-tax purposes, a strategy sometimes called superfunding
For 2026, the federal annual gift tax exclusion is $19,000 per donor, per beneficiary, which means a married couple may contribute $38,000 per year per beneficiary without using lifetime exemption or triggering gift tax. Utilizing a front-loading or superfunding strategy means a donor may contribute up to $95,000 per beneficiary or for a married couple $190,000 in a single year.

New flexibility: 529-to-Roth IRA rollovers

One of the most meaningful updates since this article was first published is the addition of limited 529-to-Roth IRA rollovers. Under current rules, certain long-funded 529 assets may be rolled into a Roth IRA for the beneficiary, subject to eligibility requirements, annual IRA contribution limits, and a lifetime rollover cap of $35,000.

This provision does not eliminate the need for careful planning, but it does offer a meaningful safety valve for families concerned about overfunding. Rather than facing a penalty on unused balances, leftover 529 funds now have a potential path into retirement savings for the beneficiary.

Expanded use: career credentialing and professional licensing

Another recent change has broadened the definition of qualified education expenses beyond traditional degree programs. 529 funds can now be used for recognized postsecondary credential programs, including trade and vocational training, professional licensing exams, and continuing education required to obtain or maintain a credential.

This expansion reflects a growing recognition that education and career preparation take many forms. For families with a beneficiary pursuing a nontraditional path, or for adults looking to reskill or earn a professional credential, 529 plans are now a more versatile tool than they have been in the past.

UTMA and UGMA accounts: more flexibility, less control

A UTMA or UGMA custodial account can also be used to save for a child’s future. These accounts are often appealing because they offer broad investment flexibility and can be used for expenses beyond education. Unlike a 529 plan, the money is not limited to qualified education expenses.

However, that flexibility comes with tradeoffs.

A custodial account is considered the child’s asset, the gift is generally irrevocable, and control transfers to the child when they reach the age of majority under state law. These accounts also lack the same tax advantages as a 529, and investment income may be subject to the kiddie tax rules. For families concerned about control, tax efficiency, or financial aid positioning, those drawbacks can be significant.

Financial aid rules have changed

Another important update involves financial aid treatment.

Historically, grandparent-owned 529 plans created concern because distributions could negatively affect aid calculations. Under the simplified FAFSA now in use, distributions from grandparent-owned 529 plans are no longer reported as student income on the FAFSA, which has made these accounts more attractive for multigenerational education planning. Parent-owned 529 plans also continue to receive more favorable treatment than student-owned custodial assets in the federal aid formula.

This change has improved flexibility for grandparents who want to help fund education without unintentionally reducing aid eligibility.

How much should you save?

There is no one-size-fits-all answer.

The right savings target depends on your child’s age, the type of school you may want to fund, your current cash flow, your retirement readiness, and how much of the total cost you realistically want to cover. Many families assume they must fully fund four years of college. In practice, that is not always necessary or even desirable.

A more practical approach is often to set a thoughtful target, revisit it regularly, and build flexibility into the plan. Some families choose to aim for a percentage of projected costs rather than the full amount. Others use a mix of 529 assets, taxable savings, current income, and future assistance from grandparents.

The key is not perfection. It is coordination.

Choosing the right approach

For many families, the best education strategy starts with a few core questions:

Are you already saving adequately for retirement?
Is tax efficiency a top priority?
Do you want the funds used strictly for education, or more broadly?
Are grandparents part of the planning conversation?
How important is flexibility if your child’s path changes?
If your goal is education-specific savings with meaningful tax advantages, a 529 plan is often the strongest starting point. If your goal is broader flexibility and you are comfortable with the tradeoffs around ownership and control, a custodial account may play a role. In some cases, a coordinated combination of both can make sense.

The Satovsky perspective

Education planning should not happen in a vacuum. It should be integrated with your tax strategy, retirement planning, estate planning, and long-term family goals.

That is where thoughtful advice matters.

At Satovsky Asset Management, we help families evaluate education funding options in the context of the full financial picture. Whether you are saving for young children, preparing for college in the near term, or coordinating support from multiple generations, we can help you build a strategy that is practical, flexible, and aligned with what matters most.

Saving for education is not just about paying a future bill. It is about making intentional decisions today that support both your family’s opportunities and your own financial security.

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149 Spring Street, 4th Floor
New York, NY
10012

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm