Herod CPA PLLC

Your CAC looks "bad" compared to typical SaaS benchmarks? That might just mean you're comparing apples to hospital procurement cycles.

If you're building MedTech SaaS, your CAC isn't inflated — it's just honest. Clinical validation, security reviews, procurement committees... they all cost money before you see a dollar of revenue. And that's fine, as long as your LTV math accounts for the long, sticky retention that comes with it too.
We broke down how to actually model CAC/LTV for MedTech (not generic SaaS benchmarks that don't apply to you) — segmenting by buyer type, sizing payback periods realistically, and framing it all for investors who already get it.

Here's a quick read: https://www.herod.cpa/cac-ltv-medtech-saas-startups/

Why CAC and LTV are More Complex in MedTech SaaS Customer acquisition cost (CAC) and lifetime value (LTV) are standard SaaS metrics, but they carry extra weight — and extra complexity — in MedTech SaaS, where sales cycles are longer, buying comm…

Real talk: half the founders we talk to are tracking either the wrong metrics or tracking the right ones… inconsistently.

We put together a no-nonsense cheat sheet on the numbers that actually matter for SaaS companies — the stuff investors zero in on, the stuff that tells you if you're burning cash smartly, and the stuff most people skip until a board meeting forces their hand.

If "MRR," "NRR," and "burn multiple" sometimes feel like alphabet soup, this one's for you.

https://www.herod.cpa/saas-metrics-that-matter-a-founders-quick-reference/

SaaS Metrics That Matter: A Founder’s Quick Reference Ask five SaaS founders which metrics matter most and you’ll likely get five different answers — and a little bit of anxiety along with them. The truth is that most SaaS businesses are ultima…

Most founders hit the same wall — right before a fundraise, due diligence, or board meeting. That's exactly where we come in.

We're embedded with VC & PE-backed teams from pre-seed through IPO, building the models, reporting, and systems that keep you moving.

ARR. NRR. Churn. CAC payback. We live in your numbers.

Let's talk. No pitch.

www.herod.cpa

For SaaS founders, cash burn is more than a metric — it’s a survival indicator. Understanding the difference between gross burn and net burn, and how this applies in different stages of your business, can change how you forecast runway, raise capital, and scale responsibly.

Here's our perspective...

https://www.herod.cpa/gross-burn-vs-net-burn-saas/

Gross Burn vs. Net Burn: What Every SaaS Founder in Cybersecurity and MedTech Must Know If you’re building a SaaS company in cybersecurity or medtech, you’ve heard investors ask: “What’s your burn?” Most founders give one number. Sophisticated operators know there are two — and confu…