Herod CPA PLLC

09/23/2026

Is your cybersecurity budget built for launch day, or for the life of your device?

For connected medical devices, costs don't stop at clearance. Monitoring, patching, and incident response grow as your installed base grows, and many MedTech financial models miss them.

Our new article breaks down how to plan for it:
https://www.herod.cpa/cybersecurity-for-connected-medical-devices-the-financial-strategy-angle/

Ready to build it into your plan?

Message us or email [email protected]

As medical devices become increasingly connected — collecting and transmitting data, receiving software updates, integrating with hospital networks — cybersecurity has become a core part of both r…

09/09/2026

📉 Your retention number might be lying to you.

If your blended retention rate looks flat and healthy, that's not always good news — it could just mean a strong base of loyal, long-term customers is masking weaker retention in your newest cohorts.

Cohort analysis is how SaaS finance teams catch that shift before it shows up in the big-picture numbers.

08/20/2026

When's the last time your forecast actually matched reality? 👀 If your budget was set once and forgotten, it's probably already out of date. Rolling forecasts adapt monthly so you're always working with real numbers — not last quarter's guesswork. Built specifically for cybersecurity and MedTech teams who need to move fast. Plan today. Adapt tomorrow. Lead always.

08/11/2026

Your forecast shouldn’t go stale.

For SaaS, cybersecurity, and MedTech companies, the assumptions behind your forecast can change quickly — new customers, delayed contracts, hiring decisions, unexpected expenses, or a changing funding environment.

A rolling 12-month forecast keeps your financial picture current so you can make decisions based on where the business is going, not where it was last quarter.

08/08/2026

With recent upticks in cyber attacks, founders should concentrate on innovative products and services - not the back office - reach out to us: [email protected]

08/07/2026

MedTech SaaS founders carry a heavier compliance load than most — and your finance function needs to keep pace.

Herod CPA helps MedTech SaaS companies build financial operations that hold up under scrutiny: clean books, audit-ready reporting, and CFO-level guidance that speaks both "SaaS metrics" and "regulatory diligence."

Because scaling in a regulated space shouldn't mean choosing between growth and control.

📍 Working with MedTech SaaS companies nationwide
👉 Learn more at www.herod.cpa

08/03/2026

Watching gross burn but not net burn (or vice versa) can hide the real risk in your cash position.

Our latest post breaks down the difference between gross and net cash burn, why founders should track both, and how metrics like burn multiple fit into a smarter cash forecast.

https://www.herod.cpa/how-to-manage-gross-and-net-cash-burn

Cash burn is one of the first things any founder learns to watch, but it’s worth being precise about which version of burn you’re tracking, since gross burn and net burn can tell meani…

07/14/2026

Your CAC looks "bad" compared to typical SaaS benchmarks? That might just mean you're comparing apples to hospital procurement cycles.

If you're building MedTech SaaS, your CAC isn't inflated — it's just honest. Clinical validation, security reviews, procurement committees... they all cost money before you see a dollar of revenue. And that's fine, as long as your LTV math accounts for the long, sticky retention that comes with it too.
We broke down how to actually model CAC/LTV for MedTech (not generic SaaS benchmarks that don't apply to you) — segmenting by buyer type, sizing payback periods realistically, and framing it all for investors who already get it.

Here's a quick read: https://www.herod.cpa/cac-ltv-medtech-saas-startups/

Customer acquisition cost (CAC) and lifetime value (LTV) are standard SaaS metrics, but they carry extra weight — and extra complexity — in MedTech SaaS, where sales cycles are longer, buying comm…

07/10/2026

Real talk: half the founders we talk to are tracking either the wrong metrics or tracking the right ones… inconsistently.

We put together a no-nonsense cheat sheet on the numbers that actually matter for SaaS companies — the stuff investors zero in on, the stuff that tells you if you're burning cash smartly, and the stuff most people skip until a board meeting forces their hand.

If "MRR," "NRR," and "burn multiple" sometimes feel like alphabet soup, this one's for you.

https://www.herod.cpa/saas-metrics-that-matter-a-founders-quick-reference/

Ask five SaaS founders which metrics matter most and you’ll likely get five different answers — and a little bit of anxiety along with them. The truth is that most SaaS businesses are ultima…

06/25/2026

Most founders hit the same wall — right before a fundraise, due diligence, or board meeting. That's exactly where we come in.

We're embedded with VC & PE-backed teams from pre-seed through IPO, building the models, reporting, and systems that keep you moving.

ARR. NRR. Churn. CAC payback. We live in your numbers.

Let's talk. No pitch.

www.herod.cpa