McMurtry Financial Services, LLC

Our President and Principal Accountant, Cheryl Muldrew McMurtry had the opportunity to sit down with Heather Deaton, CFP®, CSRIC®, at Ellenbecker Investment Group, Inc., to discuss small business financial tools and habits for growth and sustainability.

There were so many great nuggets shared during their conversation, and this episode of the Money Sense podcast is now live on Spotify, Apple Podcasts, and YouTube.

Enjoy it today!

Small Business Tips and Habits Building a successful business takes more than passion and determin...

I love opportunities to be in the community providing tangible information to strengthen the financial viability and longevity of businesses and nonprofit organizations.

Thank you MKE Black and Asha Sawyers for a great evening. The business owners in the room were highly engaged with excellent questions. Always great when you are around individuals looking to learn, grow, and be better!

A great FREE event for children and their families one of our amazing clients are hosting.

Registration is required but you don’t want to miss out on the free books, backpacks with supplies, lunch, so much more!

Don’t Forget to Register for Brunch of Books!

Join BCDI-Wisconsin for a magical morning created especially for children ages 0–8 and their caregivers.

Families will enjoy:

Free booksBack-to-school backpacks and suppliesLunch for children and caregiversStories, literacy activities, and family funSpecial guest Jerry Jordan, illustrator

Saturday, September 5, 2026
11:00 a.m.–1:00 p.m.

Abundant Faith Church of Integrity7830 W. Good Hope RoadMilwaukee, WI 53223

This event is free, but registration is required. Space is limited, so register today using the the information on the flyer.

Do you ever wonder how to use your financial statements effectively for your business? Have you ever thought, I know how much money I have in the bank; isn't that enough?

Well, financial statements provide business owners and leaders with reliable information to understand where the business stands, identify potential problems, and make informed decisions about the future.

There are three primary financial statements-Balance Sheet, Income Statement (Profit & Loss Statement), and Cash Flow Statement-each providing a different perspective on the financial health of your business.

Effectively using your statements allows you to measure profitability, manage cash flow, identify trends and problems early, improve budgeting and forecasting, and strengthen access to financing.

Financial statements should not simply be reports that are generated and filed away. Their greatest value comes from using them as management tools.

I had the awesome pleasure of speaking this spring at She Stands Tall Forward, Inc. Women's Entrepreneurship Week about being financially fearless in business.

Being financially fearless doesn’t mean there won’t be uncertainty. It means you operate with intentionality, preparation, and confidence because you have strong financial systems in place.

Financially fearless business owners know their numbers, plan ahead, price for sustainability, invest in growth, and make strategic decisions instead of simply operating in survival mode.

The goal isn’t just to work harder—it’s to build a business that is financially strong and sustainable.

Are you financially fearless in your business?

Running a business or nonprofit organization without knowing your key financial indicators is like driving without a dashboard. You may be moving, but you don't know how well you're performing or where potential problems are developing.

Your financial statements tell a story, but your key financial indicators help you understand what that story means. They give you the information you need to make sound decisions, improve cash flow, monitor profitability, strengthen sustainability, and plan confidently for the future.

Some of the key numbers you should know include:
• Cash on hand
• Profit margin (or operating surplus for nonprofits)
• Accounts receivable
• Accounts payable
• Budget-to-actual performance
• Current ratio
• Program or project profitability
• Fundraising or revenue trends

When you understand your numbers, you stop reacting to financial challenges and start leading with confidence.

At McMurtry Financial Services, LLC, we help business owners and nonprofit leaders build strong financial systems that provide meaningful information—not just reports. Because when you know your numbers, you can make better decisions that support long-term growth and sustainability.

Sending birthday wishes to our amazing Founder and Principal Accountant on her special day!

Cheryl Muldrew McMurtry

The July 2026 edition of the McMurtry Financial Matters newsletter was released with some really great information. Check out a sample article on how automation can strengthen your financial management:

When many people hear the word automation, they think of replacing people. In reality, automation is about eliminating repetitive tasks, so your team can focus on work that requires critical thinking, strategy, and relationship building.

What Can You Automate?
Today's accounting software and financial tools allow organizations to automate many routine financial processes, including:

: Recurring customer invoices
: Bill payment reminders and approvals
: Bank and credit card transaction downloads
: Expense categorization
: Payroll processing
: Financial reporting
: Budget tracking
: Cash flow monitoring
: Grant and fund tracking for nonprofit organizations

These automations reduce manual data entry, minimize errors, and provide more timely financial information.

To read more and other articles like this, sign up today at https://mailchi.mp/9055b030e5a0/newsletter-sign-up!

Newsletter Sign Up! You don't want to miss this opportunity. A new edition of McMurtry Financial Matters is sent to our mailing list every month. These newsletters provide vital information for business owners and nonprofit organizations alike. Receiving great financial tips and tax updates for your business or orga...

One of the biggest mistakes we see business owners make is waiting until tax season to find out what they owe. By then, your options to reduce your tax liability are VERY limited.

A mid-year meeting with your accountant or tax preparer allows you to make informed decisions while you are ahead of the game.

Here are a few things to prepare before your meeting:

✅ Make sure your bookkeeping is current and accurate.

✅ Bring your year-to-date Profit & Loss and Balance Sheet.

✅ Compare your current income to last year. Are you earning more or less than expected?

✅ Discuss any major purchases, equipment, or vehicles you plan to buy before year-end.

✅ Review estimated tax payments to make sure you're not underpaying.

✅ Talk through retirement contributions and other tax-saving strategies.

✅ If you have employees or contractors, review payroll and 1099 compliance.

✅ Update your accountant on any significant business changes, such as new revenue streams, financing, or expansion plans.

A proactive conversation today can save you thousands tomorrow. Don't wait for tax season to discover an expensive surprise. Schedule your mid-year review now and finish the year with confidence.