08/04/2026
Clip from interview with the founder of Evolve Coffee and Matcha
Aretê Partners
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We exist to be a guide to emerging small businesses by promoting their growth and well-being through Arete is the Greek term for "Excellence".
Our driving force is to be our clients' "Partner in Excellence". Our team brings a combined experience of over 25 years serving the business community in many capacities. Our network of attorneys, marketing experts, banking and finance professionals, and IT personnel will enable us to truly be our clients' "trusted advisor". Our objective with each client is to earn the position of trusted advisor
08/04/2026
Restaurant profitability
07/28/2026
What would you do if you opened your dream business—and seven days later, the world shut down?
I recently launched a new podcast, The Profitable Plate, focused on restaurant profitability, entrepreneurship, and the challenges of building a growing business.
In this week’s episode, I sit down with Yvonne Pichoff, founder of Evolve Coffee + Matcha. Yvonne shares how she opened her first location just one week before the COVID shutdown—and went on to grow the business from one location to four.
We discuss the early uncertainty, the decisions that kept the business alive, and what it took to continue growing through difficult circumstances.
Whether you own a restaurant, run a small business, or are working toward an entrepreneurial dream of your own, I believe Yvonne’s story will inspire you.
Watch the full episode here: https://youtu.be/Gvm0Yzd7IPs
From Zero to Four Locations: How a Single Mom Built Evolve Coffee & Matcha One Week Before COVID Hit What do you do when you open your dream business one week before th...
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