10/03/2026
π¨ COACH C SAID WHAT SHE SAID.
Business owners... Stop apologizing for your prices.
Your pricing should account for the value you provide, your costs, your expertise, your time and what it takes to sustainably deliver the service.
Everybody isn't your customer. And that's OKAY.
But here's where I want you to check yourself: Are you lowering your prices because the BUSINESS requires it... Or because YOU feel uncomfortable asking people to pay you? Whew. Those are two completely different situations.
Price strategically. Know your numbers. Understand your market. Communicate your value. Then let customers make their decision.
π£οΈ TALK TO ME: Which is harder for you?
A. Setting your price
B. Saying your price confidently
C. Raising your price
D. Walking away when someone doesn't value your price
Drop A, B, C or D. We're going to work on this.
β Coach C