Marti DenUyl - Certified QuickBooks ProAdvisor

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Not every task in your business carries the same weight. ⚖

🔹Some tasks help bring in revenue.
🔹Some support the work that brings in revenue.
🔹And some quietly eat up hours without giving much back.

That does not mean every non-revenue task is bad. Businesses still need admin work, follow-up, clean records, planning, and organization.

But it is worth asking: Where is your time actually going?

If you are spending hours on things that could be simplified, delegated, automated, or done less often, that time may be costing more than you realize.

A good place to start is by looking at your regular weekly tasks and sorting them into three groups:

🔹Revenue-generating
🔹Business-supporting
🔹Time-draining

That simple exercise can make it easier to see what needs attention first.

Sometimes improving profit is not about adding more work but protecting the time you already have.

Time is easy to overlook because it doesn't show up on the bank statement the same way money does.

But how time is spent affects everything: revenue, client service, follow-up, cleanup work, stress, and profit.

Sometimes the issue isn't that you need to work more hours.

Sometimes the issue is that too many hours are going toward things that are not moving the business forward.

This week, we're looking at the connection between time and money and how better visibility can help you make better decisions.

You do not build a healthy business by charging the lowest price in the room.

You build it by understanding the value of your work and setting prices that allow your business to stay steady and sustainable.

Pricing with confidence is not about being greedy.

It is about being honest about what it takes to serve well, stay consistent, and be here for the long haul.

One of the best ways to manage cash flow is to stop looking at this month by itself.

Start looking for patterns.

❓ Are there certain times of the month when cash feels tighter
❓ Do larger bills tend to hit before customer payments come in
❓ Are there seasonal slowdowns you already know are coming

You do not need a perfect forecast to be more prepared. Even a simple review of past trends can help you see when cash may get tight and give you time to adjust.

That might mean:
👉 following up on receivables sooner
👉 holding off on a non-urgent purchase
👉 planning ahead for a slower stretch

Cash flow problems do not always come from lack of profit. Sometimes they come from lack of timing awareness.

A lot of business owners look at the Profit & Loss first, which makes sense. But when cash feels tight, the Statement of Cash Flows can tell a different story.

In QuickBooks Online, there is a pretty basic Statement of Cash Flows, but it can still be a good starting point if you are not sure where to begin.

It helps you see where cash is coming from and where it is going.

You may notice things like:

🔍 money tied up in operations
🔍 loan activity
🔍 accounts receivable
🔍 other changes that help explain why cash feels different than profit

So while the Cash Flow report in QBO is basic, it can still help you start asking better questions.

Sometimes revenue gets all the attention.

But profit is what tells the real story after expenses have had their turn.

That is why looking at income alone can be misleading.