Sonya Moreno, CPA

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As your business and financial life grow, it’s easy for small details to get left behind.You may have retirement account...
10/23/2026

As your business and financial life grow, it’s easy for small details to get left behind.

You may have retirement accounts, life insurance, investments, business assets, or financial accounts that were opened years ago when life looked different than it does today.

One detail worth reviewing is your beneficiary designations.

These forms may seem simple, but they can play a major role in where certain assets go and whether your plan still reflects your current wishes.

Marriage, divorce, children, business growth, new assets, and changing family responsibilities can all make an old designation worth another look.

A simple review can help make sure the wealth you’re building is connected to the people, plan, and legacy you actually want to support.

You’ve worked hard to build it. Let’s make sure the details still protect it.

Learn more: www.smorenocpa.com

Book a Discovery Call: https://api.leadconnectorhq.com/widget/booking/8FDLenpS91fFCGlHryza

10/22/2026

For many business owners, the business still depends heavily on them.

You may be the one making decisions, serving clients, leading the team, managing relationships, or driving revenue.

That makes your ability to earn one of the most important things to protect.

Income protection is not just about preparing for the worst. It’s about making sure one unexpected event doesn’t create a financial domino effect for your business or your family.

Tax and financial decisions can feel overwhelming when you’re not sure what’s happening, what comes next, or what the nu...
10/20/2026

Tax and financial decisions can feel overwhelming when you’re not sure what’s happening, what comes next, or what the numbers actually mean for you.

That’s why clear communication is such an important part of the work.

When you have someone who takes the time to explain each step, answer questions with patience, and pay attention to the details, the process can feel a lot less stressful.

You deserve guidance that helps you feel informed, supported, and confident in the decisions being made.

I’m grateful for every client who trusts my team to bring that level of care and strategy to their tax and financial planning.

If you’re looking for a tax partner who can help make the process feel clearer and more manageable, book a call and let’s review where things stand: https://api.leadconnectorhq.com/widget/booking/8FDLenpS91fFCGlHryza

10/19/2026

No one likes thinking about what happens if they’re suddenly unable to make decisions, but for business owners, that conversation matters.

Your business may support your family, your team, your clients, and your long-term goals. Without a clear plan, the people depending on you may be left trying to figure things out during an already difficult moment.

Estate planning isn’t just about assets.

It’s about making sure the wealth and business you’re building can be handled the way you intended.

You have worked hard to build your business, and it's equally important to protect its future.As your business grows, so...
10/16/2026

You have worked hard to build your business, and it's equally important to protect its future.

As your business grows, so do your responsibilities, assets, and strategic decisions. Safeguarding your long-term goals requires the same dedication it took to build your company.

In my latest YouTube video, I discuss how to ensure you have the right protections in place for everything you have built.

Watch the full video here: https://youtu.be/EtgM51_anlc

10/14/2026

Most business owners don’t wake up excited to review insurance coverage.

However, as your business grows, the coverage you started with may no longer match the risks you carry now.

New services, employees, equipment, property, clients, contracts, or online systems can all change what protection should look like.

Insurance isn’t just about checking a box. ✅

It’s about making sure one claim, mistake, accident, or unexpected event doesn’t put everything you’ve built at risk.

𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟭𝟱 is one of the last major filing deadlines before year-end.If you filed an extension, this is the time to make...
10/12/2026

𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟭𝟱 is one of the last major filing deadlines before year-end.

If you filed an extension, this is the time to make sure the return, documents, signatures, and any final details are handled before the deadline arrives.

For business owners, this can feel like one more thing on top of everything else happening in Q4, but getting it finished can give you a cleaner starting point for the rest of the year.

Once the filing side is taken care of, you can shift your attention back to the planning side.

That means looking at what still needs to happen before December 31 and what tax strategies may make sense before the year closes.

If you need help getting through the filing deadline and thinking through your next tax strategy move, book a FREE Discovery Call: https://api.leadconnectorhq.com/widget/booking/8FDLenpS91fFCGlHryza

10/09/2026

The structure you started with may not be the structure your business needs today.

As the business grows, the risk around it can grow too. More clients, more income, more assets, and more responsibility all change what needs to be protected.

This is why business structure matters beyond taxes.

It can affect how separate your personal and business worlds really are and whether the business is being treated like the separate entity it’s supposed to be.

If your business has changed, your structure may need a second look.

You’ve worked hard to build your business, and as it grows, there may be more depending on it than there was in the begi...
10/08/2026

You’ve worked hard to build your business, and as it grows, there may be more depending on it than there was in the beginning.

Your income may look different. Your assets may have grown. Your family responsibilities, future goals, and long-term plans may have changed too.

That’s why the protection around your business deserves periodic review.

In the new blog, I share what business owners should consider when it comes to asset protection, estate planning, business structure, insurance, beneficiaries, income protection, and legacy planning.

The goal is to make sure the wealth you’re building has the right support around it, not just for today, but for where you’re headed next.

Read the full blog at https://www.smorenocpa.com/post/wealth-protection-for-business-owners.

Halloween spending can be fun, but before you call it a business write-off, make sure there’s a real business purpose be...
10/07/2026

Halloween spending can be fun, but before you call it a business write-off, make sure there’s a real business purpose behind it.

If you’re buying candy for clients, decorating your office, hosting a team event, sponsoring a community activity, or creating a seasonal promotion, the tax treatment may vary.

A few things to think about:
• Was the expense connected to your business?
• Was it for clients, employees, marketing, or community visibility?
• Do you have receipts and notes explaining the business purpose?
• Did you categorize it correctly in your books?

Holiday spending can get tricky because personal, promotional, gift, meal, and employee-related expenses may all be treated differently.

Before you assume something is deductible, take a step back and look at the purpose, documentation, and rules around the expense.

A little planning now can help you avoid confusion later when it’s time to review the books.

If you need help planning tax strategies around your holiday spending, let’s talk through what may make sense for your business: https://api.leadconnectorhq.com/widget/booking/8FDLenpS91fFCGlHryza

Address

Wells Fargo Plaza 221 St. 700 N.
El Paso, TX
79901

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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