Liz Windisch, Certified Financial Planner

Generation X may be among the smallest generational cohorts, but new research from ICSC shows they are one of retail’s most valuable and underestimated consumers.

Born between 1965 and 1980, Gen X has the highest revenue per shopper (RPS), or average purchase, across nearly every category, drives 31% of in-store and online spending, yet represents only 19% of the U.S. population.

Examining $5 trillion in-store and online retail spending across five years and 426 retailers, this comprehensive study shows why Gen X holds the outsized spending power that brands should be fighting for.

Read more here! https://buff.ly/OU4bFwl

ICSC Study, "Gen X: The Overlooked Generation With Outsized Impact," Reveals Gen X is the Forgotten Generation Retailers Can’t Afford to Ignore NEW YORK, October 23, 2025--Generation X may be among the smallest generational cohorts, but new research from ICSC shows they are one of retail’s most valuable and underestimated consumers. Born between 1965 and 1980, Gen X has the highest revenue per shopper (RPS), or average purchase, across ne...

If you’re a business owner, a phased might look a little different to you. ⬇️

You’re not negotiating with an employer to reduce hours or even sticking with the job for the health benefits.

But you might be thinking that down the road you’d like to still have a business with the income that it provides while also having the freedom to do what you want with your time.

For many of us, our dream business scenario might look like this ➡️

PHASE 1: 💪 BUILD
Time flies by because you’re in the zone. You can’t imagine ever not feeling like you want to show up every day for your clients.

PHASE 2: 😊 MAINTAIN
You’ve established a “phased retirement” plan for yourself that allows you to stay sharp, work 15-20 hours a week, and take advantage of more free time.

PHASE 3: 💲 SELL
You might be able to just shut the door. But why not try selling your business as part of your ? More about that in the blog below!

Ready to talk about your plan? I’m here to help you brainstorm about your and what you can’t wait to do in the future!
https://buff.ly/3Aafixd

Creating Your Own Phased Retirement as a Business Owner - Liz Windisch You’ve probably run across articles about phased retirement, a fairly new approach to entering the retirement years without ripping off the band-aid all at once. There are many reasons one might choose this option. Here are just a few: Gradual Transition: Phased retirement allows individuals to ea...

I love helping women understand more about their financial situation and take control where they can, and I know that navigating your in your 40s and 50s can be tricky. You’re young enough to get out there and have fun, but this is also a pivotal savings time.

In this eBook, you’ll get tips on how to…

💼 Interview financial advisors to help ensure you find the right fit.
💡 Know what you need as far as insurance. (Maybe you don’t need as much as you have!)
💸 Give thoughtfully to charities in a money-wise way.
…and lots of other tools that every woman should know!

Download this eBook to take action with your own financial life! https://buff.ly/lCJCNrG

😵‍💫 When the world feels like it’s unraveling from every angle, it’s no wonder our brains can become overwhelmed. This cognitive overload makes it difficult to process all the threats and options for action, often leading to mental fatigue and eventual withdrawal.

When you hit that wall of overwhelm and helplessness, the most important thing is to recognize it as a signal, not a failure. It’s your brain and body telling you: I need a reset. Here are some research-backed steps you can take when you feel this way:

👉 Pause and ground yourself
👉 Shrink the scope
👉 Limit the noise
👉 Reconnect with others
👉 Take aligned action: let your money do the talking

Read more in the article here!
https://buff.ly/WywuFQ4

You’re Not Powerless: How to Use Your Voice, Your Choices, and Your Wallet for Change - Liz Windisch None of us can fix everything that feels broken in the world, but that doesn’t mean we’re powerless. Here's how you can take control.

When you picture caring for an aging parent, you probably imagine the big expenses – nursing homes, home health aides, or medical bills. ⚕️

💸 But for most family , the real financial strain doesn’t come in one giant bill. It sneaks in quietly. It’s the extra bag of groceries you pick up every week, the tank of gas for yet another doctor’s appointment, the co-pay you cover because it’s “only $20.”

These small, everyday purchases don’t feel like much in the moment. Yet according to TCare.com, family caregivers spend an average of $7,242 a year on these out-of-pocket costs. For long-distance caregivers, the total jumps to nearly $9,000 annually. This is what experts call “cost creep,” and unless you track it, set boundaries, and plan ahead, it can quietly undermine your financial security. 🤯

Read today's blog where we explore further! https://buff.ly/adairXQ

From Gas Money to Grocery Runs: The Real Cost of Supporting Aging Parents - Liz Windisch Supporting aging parents isn't just about the big expenses - the everyday expenses can add up, too. Here's how to avoid cost creep while helping aging parents.

💰 A recent survey by Yahoo Finance and Marist Poll found that most Americans are dissatisfied with the amount of money they saved last year, but women are far more likely to be “very dissatisfied” or “completely dissatisfied” with their savings than men — 40% vs. 28%, respectively.

Why does this disparity exist? Despite making major strides in education, leadership, and entrepreneurship, women continue to face unique financial challenges that make saving money harder than it should be. From the gender to the cost of caregiving to systemic barriers in wealth-building opportunities, the road to financial security is often steeper for women. 🛣️

Although the burden of fixing this problem shouldn’t fall solely on women’s shoulders (meaningful change will require a collaborative effort from the government, employers, financial institutions, and others), recognizing these obstacles can put women in a better position to overcome them. 🧗‍♀️

Learn more here! https://buff.ly/mnC7NH6

5 barriers women face to saving money and how to overcome them In honor of International Women’s Day, we’re breaking down some of the major challenges women face when it comes to saving money and offering our expert tips for overcoming them.

Who’s better at saving money: men or women? The answer isn’t just about who’s more disciplined with a . 💸

💁 Research shows men tend to have more set aside, but it’s not necessarily because they’re better savers.

Read the article here to learn what the data reveals — and why the real issue may not be about spending and habits at all. 👇

Are men or women better at saving money? Here's what the data says. Do men or women have more savings, on average? Here’s a closer look at why one gender appears to be better at saving, and what you can do to help even the playing field.

We’ve all heard horror stories about relatives passing away who have left loved ones and beneficiaries with a mess to unravel because they were less than organized. 😬

And you might be one of the (probably few) people out there who are smugly feeling like this won’t apply to you 💪 because your parents are super organized, you know where everything is, and you’re positive that the road to your inheritance will be smooth.

To that I say, “Congratulations.”

I also say, “Hang on.”

As someone who has lost two very organized parents in the last five years, I can tell you that I was very grateful for everything they had in place.

I can also tell you that I was somewhat surprised at how long it still took to get everything ironed out. Here were a few things that took me by surprise.

🚗 THE CAR
My mom had moved states to be near my sisters and me just several months before she died, and she had not yet updated her car tags, which I didn’t know. The car was not in the trust (meaning she owned it personally), which meant we had to get the will involved.

💲 TAX RETURNS
My mom passed in March before taxes were due for the prior year, and then we had to file taxes for the year in which she passed. We had to keep everything open until we were sure she had paid all her taxes more than a year after her death.

✅ ALL THE DETAILS
Even with a trust and everything prepped and discussed, getting everything settled still took a long time. Even though I personally was managing my mom’s money, there are still processes in place that take a while. Death certificates need to be sent, signatures need to be verified, documents need to be notarized – and no one else is in as much of a hurry as you are.

If you’re a Gen X woman, you’re probably going to be dealing with this at some point in the next 5, 10, or 15 years. A lot of is projected to change hands during the , and you need to be prepared.

➡️ Do what you can to have professionals lined up to help you if needed, have ongoing conversations with your parents, and ask questions now before you’re dealing with a mess later.

Think you might be dealing with an down the road? Let's talk about your options, what you need to discuss with your loved ones, and how to get you as prepared as possible!

CLICK HERE to make an appointment: https://buff.ly/lNshbNA

The Hidden Hassles of Inheritance: What Even Organized Parents Leave Behind - Liz Windisch Even if your parents have everything in place, figuring out your inheritance can take longer than you think. Here are some things that I ran into.