09/05/2026
The Weekend Ledger
…the telling of real situations experienced by real clients over the past three decades (for real)…
Issue 4
“GROWING BROKE: WHEN MORE SALES CREATE LESS CASH”
Most business owners assume that increasing sales is good news… and it absolutely is!
But growth requires cash. And, under the wrong circumstances, a rapidly growing company can actually run out of cash while its sales and profits are increasing.
That sounds contradictory until you look at what happens between making a sale and actually collecting the money.
PROFIT DOESN’T NECESSARILY MEAN CASH IN THE BANK
Suppose a company normally generates $200,000 of sales each month. Business takes off, and monthly sales increase to $300,000.
That is a 50% increase in revenue.
Great news!
But suppose most customers pay 45 days after they are invoiced. The company has to perform the work—or purchase and deliver the product—before it gets paid. Employees still expect their paychecks every two weeks. Vendors expect payment. Rent, insurance, utilities, and taxes continue to come due.
The company may now be financing substantially more business for its customers than it was before.
The sale increased revenue… it did not necessarily increase cash. Yet.
ACCOUNTS RECEIVABLE CAN CONSUME CASH
Consider a business with $2,400,000 in annual sales:
If customers take approximately 30 days to pay, the company might normally carry around $200,000 in accounts receivable.
Now suppose annual sales grow to $3,600,000. At the same collection rate, accounts receivable could increase to approximately $300,000.
That additional $100,000 of accounts receivable represents sales the company has made—but cash it has not yet collected. Meanwhile, many of the expenses required to generate those sales have already been paid.
Hey, the company grew and certainly its income statement looks better, but $100,000 of additional cash is now sitting in customers’ accounts instead of the company’s bank account.
INVENTORY CAN DO THE SAME THING
For businesses that sell products, growth often requires purchasing more inventory before the additional sales occur.
A company expecting significantly higher sales may need to place larger orders, maintain higher minimum inventory levels, or purchase materials weeks or months before the finished product is sold.
Most non-nerds (aka non-accountants) don’t know that up to the minute it’s sold, inventory is an asset… not an expense. That means that moving $100,000 from the bank account into inventory does not immediately reduce net income by $100,000… there’s no ding against the bottom line yet, but that cash is still gone.
It has simply changed form—from cash in the bank to products sitting in a warehouse, storeroom, kitchen, showroom, or job site.
That distinction matters when a business is growing quickly.
THEN THERE’S EQUIPMENT
Growth frequently requires additional equipment: a new vehicle, machine, computer system, kitchen appliance, piece of production equipment, or other asset may require a significant cash outlay.
For accounting and tax purposes, that expenditure may be depreciated over time—or, depending on the circumstances, accelerated through bonus depreciation or Section 179.
But neither treatment changes what happened to the bank account. If the company writes a $75,000 check for a down payment on some equipment, $75,000 of cash leaves the company that day.
The expense reported on the income statement may look very different, but - again - the cash is gone.
DEBT PAYMENTS CREATE ANOTHER DIFFERENCE
Suppose the business has a $10,000 monthly loan payment to finance that equipment that required that $75k down payment. In the beginning, the cash outlay closely matches the deductible expense because at the start of repayment, most of the payment is interest. But as time goes by, more and more of the payment is applied to principal repayment …which is not a deductible expense.
If $8,000 of that payment is principal and $2,000 is interest, the company has spent $10,000 of cash, but only $2,000 appears as an expense on the income statement. Over twelve months, that difference can become substantial and still nothing is wrong with the financial statements: they are simply measuring something different from the balance in the bank account.
NOW PUT IT ALL TOGETHER
Imagine a growing company reports $250,000 of net income for the year.
At first glance, the owner might reasonably expect the company to have generated something close to $250,000 of additional cash.
But during that same year:
Accounts receivable increased: -$100,000
Inventory increased: -$60,000
Equipment purchased: -$75,000
Loan principal repaid: -$50,000
That is $285,000 of cash absorbed by just four items. The result? …the company reported $250,000 of net income and still experienced a reduction in cash!
GROWTH HAS TO BE FINANCED
This is one of the most important concepts for the owner of a growing business to understand: someone has to finance the period between spending the money required to generate a sale and collecting the cash from that sale.
Sometimes the company finances it with accumulated cash. Sometimes vendors help finance it by providing payment terms. Sometimes customers help finance it through deposits or advance payments. Sometimes a bank finances it through a line of credit. And sometimes the owner finances it by putting additional money into the company. That can be a lot of juggling…
And the faster the company grows, the larger that financing requirement can become.
MORE SALES CAN ACTUALLY MAKE THE PROBLEM WORSE
When working capital is already tight, the instinctive response is often: “We need more sales.”
Maybe.
But if every additional sale requires the company to spend cash today and wait 30, 45, or 60 days to collect from the customer, rapidly increasing sales can make the immediate cash shortage worse.
That does not mean the company should stop growing! It just means the company needs to understand how much cash its growth requires—and where that cash is going to come from.
THIS IS WHY CASH FLOW PROJECTION MATTERS
A traditional income statement tells you whether the business generated a profit over a period of time. It does NOT tell you whether the company will have enough cash in the bank three weeks from Tuesday to make payroll.
That requires looking forward.
At LedgerCore, our cash-flow projections generally extend through the normal payment terms on outstanding customer invoices. If customers typically pay within 30 days, for example, we can project expected collections against payroll, vendor payments, debt service, taxes, owner distributions, and other known cash requirements during that period.
And there’s a reason we stop at the edge of A/R: the farther a cash-flow projection extends beyond known receivables and obligations, the more it depends on assumptions about sales that have not happened, invoices that have not been issued, and expenses that may change.
Our objective is not to predict the future (if we could do that, “we’d” be on a beach on Majorca instead of writing this column). No, our objective is to use the information we actually have to identify a potential cash shortage while there is still time to do something about it. I mean, hey, while it may still seem too-short a notice, identifying a $100,000 cash requirement three weeks in advance provides considerably more options than discovering it three days before payroll.
WE’RE HERE TO HELP
At LedgerCore Financial, we believe growth should be planned not only from a sales and profitability perspective, but also from a cash-flow perspective.
If your company is growing while cash seems to be getting tighter, the answer may not be obvious from the Profit & Loss Statement alone.
We can help identify where cash is being absorbed, evaluate working-capital requirements, analyze accounts receivable and inventory trends, and prepare short-term cash-flow projections based on expected customer collections and known upcoming obligations.
Because sometimes the question isn’t, “is the business profitable?”… it’s “do we have enough cash to go this fast?!?”
Let us help you figure that out ;-)
08/29/2026