11/08/2026
100 days.
That’s how long I’ve stayed quiet.
For the last 100 days, I deliberately chose not to post, not to celebrate, and not to talk much about what was happening behind the scenes.
The New gTLD application round demanded all of it.
Long days. Endless documents. Difficult conversations. Tight deadlines. Decisions that could have consequences for years.
And through all of it, I kept reminding myself: let the work speak first.
Today, I can finally share a small part of what those 100 days became.
41 New gTLD applications.
41 opportunities to help shape a piece of the next generation of the Internet.
Behind those 41 applications are brands, Fortune 500 companies, governments, startups, and people who trusted us with something that may become part of their digital identity for decades to come.
I’m incredibly grateful.
Grateful to every client who trusted me when the pressure was at its highest.
Grateful to every partner, colleague, lawyer, technical team and advisor who worked through countless calls, revisions and late nights.
And personally, I’m grateful for the journey.
There were moments when I questioned whether the work, the sacrifices and the long hours were worth it.
Looking at this number today, I think I have my answer.
41 applications is not just a number to me.
It represents 41 stories.
41 ambitions.
41 votes of confidence.
And thousands of hours of work that most people will never see.
I stayed quiet during the round.
Now, I’m finally ready to tell the story.
Thank you to everyone who trusted us.
This is only the beginning.
DomainNames NewgTLDProgram
31/05/2026
Here’s a LinkedIn post for ICANN 86 Seville:
🌍 Seville, here I come!
Thrilled to be attending ICANN 86 Policy Forum at the FIBES Conference and Exhibition Centre, Seville, Spain — 8–11 June 2026.
The ICANN Policy Forum is where the internet’s next chapter gets written — from new gTLD policy developments to registrar & registry compliance frameworks, and everything in between. There’s no better room to be in if you’re serious about the domain industry.
If you’re heading to Seville and want to connect on:
🔹 New gTLD applications & strategy
🔹 ICANN registrar or registry accreditation
🔹 dotBrand TLD opportunities
🔹 Contractual compliance & ICANN policy
— let’s find time to meet. My calendar is filling up fast!
Drop a comment, slide into my DMs, or reach me at [email protected]
See you in Seville! 🇪🇸
DotBrand RegistrarAccreditation Dotup NewgTLDProgram
15/04/2026
Big news: Dotup helped four applicants secure ICANN Applicant Support Program (ASP) fee reductions — a 4/4 success that turned policy into real savings. Read how we navigated the process and what this means for new gTLD applicants: https://wix.to/BUikE5I
4/4 ASP Approved: How Dotup Secured ICANN Fee Reduction for Clients
In November 2025, a small but highly telling development unfolded within the ICANN ecosystem. The Applicant Support Program (ASP), often discussed in abstract terms, began producing tangible outcomes. At Dotup, we advised four applicants during this phase, and all four secured approval.
07/04/2026
4 out of 4. Approved.
In November 2025, we advised 4 applicants on ICANN’s Applicant Support Program (ASP) — and every single one was approved.
Each secured a reduced evaluation fee of $56,000.
That’s not luck. That’s positioning.
New gTLD applications are complex and unforgiving. Most failures don’t happen because applicants aren’t eligible — they happen because the application isn’t structured the right way.
At , we focus exactly on that.
From eligibility assessment to how evaluates financials, policy alignment, and operational readiness — every detail matters.
The outcome?
Stronger applications. Clean approvals. Real advantage going into the 2026
31/03/2026
A dotBrand lesson from the AirtelBlack.com saga — when a parody site went viral, it exposed gaps in brand control and customer trust. Read the analysis on what brands can learn about domain management, reputation and rapid response. https://wix.to/hxtBb07
A dotBrand lesson from the AirtelBlack.com saga
In late March 2026 news of airtelblack.com went viral. Users on X and Reddit shared a parody site that looked like an official Airtel Black page but instead mocked the telecom operator’s customer service.