09/09/2026
So, this CPA and a self-proclaimed MacGyver for business owners walk into a bookstore.
Sounds like the beginning of a corny joke, but around here, it's just tomorrow's webinar. 😎
Because our very own Adam Boatsman & Gary Frey have written books, and somewhere between "I should probably write this down" and seeing their names in print, they learned there's a whole other business hiding under the covers.
Who edits it? Who designs it? Who markets it? What does it actually cost? What does a publisher actually do? And, by the way, does "bestseller" mean you sold a lot of books or just paid a lot for the title of bestseller?
(Turns out, credibility can come at a price.)
So, even if you don't plan on writing a book, you've probably given someone a little extra credibility because they did.
It's why we think knowing what happens behind the scenes is so important.
📅 Thursday, September 10, 2026
⏰ 11:00 a.m. ET
🎥 Live on Zoom, free! (registration link in first comment)