CapForge Accounting

We want to encourage you as a business consumer to think beyond price and make sure you are looking for the best value for your business. Work with the best, smartest, and most ethical people you can find, and even when it costs more than the cheapest option, understand that if you’re getting the best value, then it IS the cheapest option!

Of course, don’t go the opposite route and assume just because you go to the big, expensive option that you must be getting the best service or experts- you may be a small fish in their pond and, despite paying a huge fee, get handed off to the interns!

The bottom line here is to make sure, as a consumer, you are not picking based on price, and as a business owner, you are giving your customers clear reasons not to shop by price! Do that, and you’ll find yourself coming out farther ahead every time because value beats price every time!

The lesson isn't really about changing your business name.

It's this:

Don't let the inconvenience of changing something today keep you from having a better business for the next 10 years.

We work with business numbers every single day and see all kinds. We also see some business owners who have a great grasp on their numbers and others who don’t seem to have any idea at all what they are looking at when it comes to this part of their business.

We get it can be overwhelming, and there are a million different ways to look at this and reports to review and terms to learn, and so on.

If you want a long-term successful business, you need to have a firm grasp on what it costs to get a new customer and how much profit that customer is worth to your business. With those two figures in hand, you can confirm they are profitable, and you can get them for a cost that is less than they are going to bring you. And then once you know that, the sky is the limit on growing a profitable business!

The difference isn’t necessarily working harder.

It’s learning to think differently about the business.

Your business should eventually give you more freedom, not consume all of it.

One of the ideas that will be central to our outreach for building referral partnerships will hinge on the old Zig Ziglar quote.

Zig Ziglar's famous quote about helping others is: "You can have everything in life you want, if you will just help enough other people get what they want."

If you consider this as part of your framework for getting what you want out of your business (and life!), you’ll be pleasantly surprised by how well it works and how rewarding it can be beyond just getting you the results you are hoping to get for yourself.

If you can look at your customers, vendors, referral partners, and staff through the framework of “how can I help them get what they want” faster, easier, more cheaply, with better quality, or whatever metric they care about most, then if you set things up right, that should, in turn, get you what you want as well.

Lots of people think of life as a win/lose scenario, and that when they win, it must be at the expense of someone else. But I think, like Zig said, if you focus on what things you can do for other people first to help them get what they want, then you are much more likely to ultimately win more yourself.

And this isn’t just something to think about in a mercenary way of helping people, just to be rewarded in turn- actually, really helping people makes them genuinely happy and appreciative, and you can feel as good about that as you can about what you may get in return.