RFG Advisory

RFG Advisory

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RFG Advisory is an award-winning, Corporate RIA platform designed to help Independent Advisors build their businesses without compromise.

RFG Advisory is a fully-supported platform designed to help Independent Advisors build their businesses without compromise. RFG empowers Advisors with a wide range of services, including transition and talent support, marketing, back-office solutions, investment services, technology, IT support, and more. RFG's award-winning, fully integrated platform enables Advisors to thrive while organically g

This $100M Advisor Left His RIA After 12 Years for Supported Independence – with Kirk Licata 07/23/2026

Thanks, Kirk, for sharing your story and allowing us to be part of your journey.

Every Advisor's path is different. Our role is to help advisors gain clarity, explore their options, and make the decision that's right for their business, clients, and future.

If you're thinking about ownership, independence, or what's next for your business, Kirk's conversation with Corey Walen offers valuable perspective.

Watch the full episode:

This $100M Advisor Left His RIA After 12 Years for Supported Independence – with Kirk Licata Kirk Licata, CFP® spent 12 years at the same RIA before deciding it...

07/22/2026

For nearly 20 years, Brian LaHue has built his business around a simple belief: financial planning isn't just about growing wealth. It's about giving people the confidence to live fully, spend more time on what matters most, and make the most of the life they've worked so hard to build.

That's the future of advice. And it's exactly the future we're building at RFG.

We're investing in the technology, operational excellence, institutional investment capabilities, and strategic support that give Advisors the space to focus on what matters most: serving clients and creating enterprise value.

Brian, welcome to RFG! We're proud to be part of your next chapter.

Meet the Sweet Life Financial Planning team: https://hubs.li/Q04qmBZ50

07/21/2026

The industry is changing, and so are the expectations Advisors have for the partners they choose.

More growth-minded Advisors are looking for an operating partner that combines innovative technology, institutional investment capabilities, operational excellence, and dedicated growth resources to help them build stronger businesses.

We're proud to share that RFG surpassed $1.5 billion in recruited client assets during the first half of 2026, marking the strongest recruiting period in our firm's history. This milestone reflects years of intentional investment in helping Advisors grow without compromise.

If you know there's more ahead for your business, let's talk. Discover what becomes possible with the right operating partner.

Read the full release and connect with our team today.

https://hubs.li/Q04q4F200

07/03/2026

250 years ago, independence became something worth fighting for.

It still is.

RFG Advisory offices will be closed Friday, July 3rd, through Monday, July 6th, in observance of Independence Day.

07/01/2026

For decades, payout percentages drove recruiting conversations.

That's changing.

Advisors are increasingly thinking like business owners, evaluating ownership, enterprise value, succession planning, and long-term scalability instead of short-term economics.

The RIA model is winning because it aligns with where the industry is heading.

Read our latest blog and download our Affiliation Models Comparison Guide to see which model might be right for you: https://hubs.li/Q04nd4Wq0

06/25/2026

🏆 We’re honored to share that RFG Advisory brought home both Marketing Team of the Year and Compliance Team of the Year at the 2026 InvestmentNews Excellence Awards.

These awards are especially meaningful because they reflect two areas that are core to how we support Advisors.

At RFG, compliance is not built as a "no" department. It’s built as a strategic partner. Our team approaches every challenge with a simple question: "How can we get there?" That mindset helps Advisors move forward with confidence while maintaining the highest standards of oversight and protection.

The same philosophy drives marketing. Our marketing team is intentionally built to do more than create content. Our focus is helping create the conditions for Advisors to achieve double-digit organic growth.

These recognitions belong to an incredible group of people who show up every day with a servant's heart, a growth mindset, and a relentless commitment to helping Advisors build their businesses without compromise.

Stay tuned. 👀We have some exciting things in the works on both the marketing and compliance front that we'll be sharing later this year.

Congratulations to our teams, and thank you to InvestmentNews for the recognition.




Disclosures: These recognitions were announced on June 24, 2026, by InvestmentNews. The survey period ran from December 1, 2025 through February 27, 2026. There was no compensation exchanged in consideration for these recognitions. For more information, visit https://hubs.ly/Q04mG3C-0

06/24/2026

In this week's Market Commentary, RFG's Chief Investment Officer Rick Wedell shares his perspective on the latest developments impacting investors, including tensions involving Iran and the Strait of Hormuz, inflation risks tied to energy markets, and what recent Federal Reserve messaging could mean for interest rates moving forward.

Topics include:

• Geopolitical risks and potential market implications
• Inflation trends and energy market disruption concerns
• The Fed's latest outlook and policy direction
• The upcoming PCE inflation report
• Economic indicators investors should be watching in the weeks ahead

Watch the full episode now: https://hubs.li/Q04msfGY0

06/23/2026

One year ago this week, our suite of 9 ETFs officially launched on the NYSE.

A huge milestone for RFG and an even bigger step toward rethinking how investment management should work for Independent Advisors.

Bluemonte was built to eliminate friction, simplify portfolio construction, reduce operational complexity, and help Advisors deliver more consistent client outcomes without sacrificing flexibility or control.

One year later, the vision is stronger than ever. Institutional-caliber investment management. Coordinated ETF strategies. Greater efficiency. More scalability. More time back for Advisors to focus on growth and client relationships.

And we’re just getting started.

Disclosures: Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.
Investors should consider the investment objectives, risks, charges and expenses carefully before investing. For a prospectus or summary prospectus with this and other information about the Funds, please visit https://hubs.li/Q04mmh_k0. Read the prospectus or summary prospectus carefully before investing.
The Funds are distributed by SEI Investments Distribution Co. (SIDCO, 1 Freedom Valley Drive, Oaks, PA 19456). Exchange Traded Concepts, LLC serves as the investment adviser to the Funds and RFG Advisory, LLC serves as the investment sub-adviser to the Funds. SEI is not affiliated with Bluemonte Investment Management, RFG Advisory, LLC, or Exchange Traded Concepts, LLC or any of their affiliates.
Investing involves risk, including possible loss of principal.

06/19/2026

RFG Advisory is closed today in observance of Juneteenth.

A day worth pausing for. A history worth honoring.

Wishing everyone a meaningful day of reflection and remembrance.

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Location

Address


1400 Urban Center Drive, Ste 475
Birmingham, AL
35242

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm