10/21/2026
Somebody on one of our calls asked what a terpene actually is. Kristi got her start in this industry as a grower and a caregiver for cancer patients, so she gave an answer most finance people have never heard.
The way she explains it, essential oils are terpenes. The lavender oil on your nightstand is a terpene. So is the peppermint oil you rub on for a headache. And the scientific names for those scents, myrcene, limonene, beta caryophyllene, are the same compounds that give a cannabis plant its smell.
And then there's the system they act on. Your body has a cardiovascular system and a digestive system. It also has an endocannabinoid system, and Kristi describes that one as the conductor of the orchestra. It tells the other systems what tempo to play. The major cannabinoids, THC and C*D, are the key that turns the control board on. The terpenes and the minor cannabinoids, CBN, CBG and the rest, are the code that tells it what to do. So two plants with the same THC and C*D numbers can do very different things, because one is heavy on limonene and the other on caryophyllene. She'll tell you that's a big simplification, and it is, and it's still the right place to start.
And the product is not one product. Kristi puts the count at over a hundred and fifty cannabinoids identified so far, and even the conservative published reviews are north of a hundred and twenty. The geneticists are crossing strains to dial in a terpene profile for one condition or another, which is why she calls it almost a formulary science. We're not scientists and we don't pretend to be. But we do think a finance person who works in this industry ought to know what the product is, because operators can tell when somebody isn't really in the industry. They've dealt with plenty of bookkeepers and tax people who serve hundreds of other industries, and they don't like it.
Richard made the other half of the point on one of our calls. Most accountants sit behind the desk and wait to be found. So walk up to a grower and say, hey, what's in this batch, and you've already shown you care about their industry and you're not just making stuff up. These people love to talk about their products, and they love to teach you.