10/23/2026
As of October 21st, Disney has raised the price of Disney+ and Hulu across all subscription models. Ad-free has increased by $2 for monthly subscribers or changed from $19.99 to $21.99/month. This price hike is worse if you pay for just Hulu or Disney+ alone, going up $2.50 making new bills at $21.49/month.
Welcome back to Friday Financial Foolishness and today we’re talking about subscription services and how they creep up on you.
Now to be fair to the mouse, Netflix raised their prices earlier in March of this year by $2, making their standard ad-free plan $19.99/month and the with ads $8.99/month. Regardless of what service you use, the preferred method for most people is to pay monthly (especially if the service doesn’t offer annual options).
But these things add up. Deloitte conducted a recent survey finding that US households pay an average of $76/month on streaming services, while a CNET survey in March of this year found the average adult spends around $111/month on all subscriptions.
What’s more concerning about the CNET study is that $21/month goes to unused subscriptions. Not underutilized, which is another issue, but just people paying for memberships they don’t use.
There are some subscriptions which survive because of societal shame in cancelling, such as the gym. A fair number of them force you to come in person or write a letter to cancel their membership despite making it easy to sign up online.
Streaming services across the board make it rather easy to cancel. It’s not reasonable for most people to have more than one service/subscription at any given time.
Let’s take Netflix as an example. The US library currently has 7,865 different titles. Even if we’re being overly generous and saying you won’t watch 95% of them, that’s still 393 different titles you could pick from.
I get it, you want to stay in the loop with your friends or the shows you’re interested in aren’t all in one service. You deserve to enjoy the fruits of your hard labor, but don’t let it rot just so you can say you had the option to eat it.
Infographic for Costs + Unused Spending courtesy of