Strategic Association Management

The American Homebrewers Association (AHA) hosted Homebrew Con last month in Asheville, North Carolina, bringing together 1,141 speakers, judges, stewards, volunteers, and attendees for a two-day celebration of homebrewing. The event featured educational sessions, hands-on learning, homebrew sampling, and community connection, and concluded with the National Homebrew Competition Awards Ceremony recognizing outstanding beer, mead, and cider made by homebrewers across the country.

SAM is proud to provide association management services and support to AHA in delivering experiences that connect and celebrate the homebrewing community.

The Association of Fundraising Professionals, Greater Houston Chapter hosted its volunteer-led Ask the Experts (ATE) conference last month in Houston, bringing together more than 270 fundraisers and exhibitors for a full day of education, networking, and fellowship. SAM is proud to provide association management services and support to AFP Greater Houston in delivering on its mission to advance philanthropic efforts by enabling people and organizations to practice ethical and effective fundraising.

Please join us in welcoming Valentina Gonzalez to the SAM team as Meetings Coordinator! Valentina brings experience in event coordination, project management, and research, along with a collaborative, solutions-focused approach to supporting partner events and programs. We're excited to have her helping create meaningful experiences for our partners and their members.

Five years at SAM for Katy McDowall!

As Communications Director, Katy brings both strategy and precision to the communications work that supports SAM’s partners and team. Her leadership helps strengthen messaging, guide creative direction, and ensure partner voices are clear, focused, and effective. Thank you for the clarity and expertise you bring to this work, Katy!

Congratulations to Kristin Graham, SAM Account Executive, on being named Executive Director of the Texas Association for the Gifted & Talented (TAGT)! In this role, Kristin will support TAGT’s work to connect and equip educators, families, and advocates who are committed to meeting the needs of gifted learners across Texas. SAM is proud to partner with TAGT in advancing its mission.

Welcome to SAM, Shamika Johnson!

As a Meetings Manager, Shamika brings more than 16 years of experience creating meaningful event experiences and building strong relationships with clients, vendors, and attendees. Her thoughtful approach to event planning and passion for bringing people together make her a wonderful addition to the SAM team.

Happy one year at SAM to Lauren Windey, Program Coordinator! Lauren brings care, positivity, and a people-centered approach to the partners she supports each day. Her ability to build relationships and support others with patience and encouragement helps create strong experiences for both partners and team members alike.

Thank you for all you do, Lauren!

SAM Account Executive Devorah Jakubowsky, CAE, recently served on the planning task force for LeadHERship Live, a new conference presented by the Texas Society of Association Executives (TSAE) and the Texas Travel Alliance in The Woodlands.

Through this volunteer leadership role, Devorah helped shape an event focused on connecting, supporting, and empowering women leaders across Texas. We're proud to see her share her expertise in service to the association community.

Congratulations to Kelly George, CAE, Account Executive, on her recent election to the Texas Society of Association Executives (TSAE) Board of Directors!

In this role, Kelly will help support TSAE's mission and contribute to the advancement of the association profession in Texas. SAM is proud of her leadership and service, and we look forward to the impact she will make during her three-year term.

Over the past year, Rachel Ortega has helped shape how partners share their stories and connect with their audiences. As a Communications Manager, she brings creativity and clarity to everything from branding and messaging to web and email content. Rachel’s upbeat approach and thoughtful communication style make her a valued part of the SAM team. Happy one year, Rachel!