GEN Financial Advisory

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GEN Financial Advisory https://www.gen.com.sg/about/

GEN Financial Advisory is a financial advisory firm and exempt insurance broker licensed by MAS to provide advising on investment products and arranging of life policies.

When the haze gets in the way, we just have to Zoom with it! 😎Today’s fund manager update with Amova Asset Management wa...
15/10/2026

When the haze gets in the way, we just have to Zoom with it! 😎

Today’s fund manager update with Amova Asset Management was supposed to be in person.

But the haze had other plans.

So we moved the session online. Same learning, different venue!

And since we couldn’t take our usual group photo, we asked for selfies from wherever the team was attending. 📸😂

Our very own GEN Work-From-Home Photo Challenge!

One thing we’ve always believed — plans can change, but our commitment to learning shouldn’t.

Haze or shine, learning goes on!

Thank you, Amova Asset Management, for the insightful session!

At GEN, building a strong team means more than working towards shared goals. It’s about making time to connect, support ...
14/10/2026

At GEN, building a strong team means more than working towards shared goals. It’s about making time to connect, support one another and enjoy the journey together.

Yesterday, we stepped away from our usual work routines for a team bonding activity filled with badminton, exercise and quality time together. 💙

Here’s to building stronger team connections, fostering a positive workplace culture and growing together, on and off the court!

12/10/2026

Impacting Generations, Beyond Financial Planning 💙

At GEN Financial Advisory, our mission to impact generations goes beyond helping people plan for their financial future. It also means contributing to the community and making a positive difference in the lives of others.

Our team recently visited Charis Manor Nursing Home to donate essential items for its residents and staff. Through this initiative, we hope to bring a little more comfort to the residents while showing our appreciation for those who dedicate their time to caring for others.

We believe that every contribution, no matter the size, can be part of something bigger. Together, we can make a positive difference in our community, one step at a time.

📅 This Week’s Webinars | 13–16 OctoberMake time for your financial well-being! 💙 Join us for this week’s webinars as we ...
12/10/2026

📅 This Week’s Webinars | 13–16 October

Make time for your financial well-being! 💙 Join us for this week’s webinars as we explore topics ranging from personal insurance and retirement planning to SRS and more.

Whether you’re reviewing your existing plans or looking to better prepare for the future, there’s a session for you!

📲 Scan the QR code or visit gen.com.sg/events to find out more and sign up.

07/10/2026

Sometimes, a client relationship can start with something as simple as joining a webinar. 💙

For our GEN planners, building trust with webinar clients can be especially meaningful. They may have first discovered us through a screen, but over time, that first interaction can grow into a genuine relationship — one built on understanding, trust and being there for their financial planning journey.

So when it came time for our Webinar Client Appreciation, we wanted to make it personal.

Our planner had $100 to choose a gift specifically for this client — taking into account their personality, interests and the relationship they’ve built together.

Because being a GEN client isn’t just about financial planning. It’s about being known, appreciated and sometimes… getting a little surprise along the way. 🎁

Thank you for trusting us and allowing us to be part of your journey.

📅 This Week’s WebinarsJoin GEN for a series of webinars covering Public Officers Group Insurance (POGIS) and ILPs — from...
04/10/2026

📅 This Week’s Webinars

Join GEN for a series of webinars covering Public Officers Group Insurance (POGIS) and ILPs — from understanding what you have and what you don’t, to knowing what these plans really mean for you.

🗓️ 6–9 October
💻 Online webinars
📲 Scan the QR code or visit gen.com.sg/events to register.

28/09/2026

Financial wellness for women isn’t about saving every dollar.

It’s about knowing where your money is going, understanding what you’re working towards, and feeling confident about the choices you make along the way.

Saving for the future matters — but so does having the freedom to enjoy the present without constantly feeling guilty about spending.

From family responsibilities and career goals to health, retirement and personal priorities, women often have many financial considerations to balance.

The right financial plan can help bring these different priorities into perspective, so you can make informed decisions about your money and work towards a future that feels secure — without putting your life on hold today.

Read more about financial wellness for women: https://genfinancial.short.gy/womenfinwellness

3 Webinars. 3 Financial Planning Topics. One week to sharpen your financial knowledge. 📚Join GEN’s upcoming webinars cov...
27/09/2026

3 Webinars. 3 Financial Planning Topics. One week to sharpen your financial knowledge. 📚

Join GEN’s upcoming webinars covering POGIS, SRS planning, and Public Officers Group Insurance — with practical insights to help you better understand what you have, what you may be missing, and how these schemes can fit into your overall financial planning.

📌 POGIS: Gaps, Overlaps or Duplication?
🗓 29 Sept (Tue) | 12:15 PM – 12:50 PM

📌 SRS Planning: Beyond Shares and Funds
🗓 29 Sept (Tue) | 8:15 PM – 9:00 PM

📌 Public Officers Group Insurance: What You Have, What You Don’t and What To Do – For Educators
🗓 30 Sept (Wed) | 8:15 PM – 8:50 PM

Whether you're looking at insurance coverage, SRS investments, or POGIS benefits, understanding how these pieces fit into your financial plan can help you make more informed decisions.

Scan the QR code or visit gen.com.sg/events to register.

Staying Sharp, Staying RelevantYesterday, our team came together for our bi-annual Product Map Day — a dedicated session...
25/09/2026

Staying Sharp, Staying Relevant

Yesterday, our team came together for our bi-annual Product Map Day — a dedicated session to stay updated on the latest product and policy developments across our platform.

Led by Shaun Lin, Chief Executive Officer, and Lee Meng Choe, Executive Director (Advisory), the session covered key updates and changes, giving our advisers the opportunity to deepen their understanding of the solutions available and how they may fit different financial needs.

In financial planning, staying current is essential. Product features, policies and market developments can change, and having the latest information helps our advisers have more informed conversations and provide relevant advice.

Product Map Day is one of the ways we continue to build knowledge, stay aligned as a team and keep learning together.

Celebrating Mid-Autumn Festival with the GEN team 🌕🥮Yesterday, we got together as a team to celebrate Mid-Autumn Festiva...
25/09/2026

Celebrating Mid-Autumn Festival with the GEN team 🌕🥮

Yesterday, we got together as a team to celebrate Mid-Autumn Festival a little early — and our CEO, Shaun Lin, had a surprise waiting for us!

Each of us received a blind box with an adorable mooncake rabbit keychain. 🐇 Swipe to see the different designs!

After the blind box surprise, we headed to Element Restaurant at Amara Singapore for a lunch buffet, good food and quality time together.

From all of us at GEN, Happy Mid-Autumn Festival! May the festival bring you and your loved ones closer together, with plenty of joy, laughter and sweet moments. 🌕

Address

168 Robinson Road, Capital Tower #13/03
Singapore
068912

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 17:00

Telephone

+6565898388

Website

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