Financial Services Managers Association - FSMA

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Financial Services Managers Association - FSMA Financial Services Managers Association (FSMA) Fortitude

We shall remain Steadfast in all our undertakings.

We are fully committed to the Associationโ€™s Purpose & Objects and will endeavour to value add and enhance the agency building system that forms the basic foundation of the distribution infra-structure prevailing in our industry. We recognize that professionalism could and would deteriorate into quackery unless we as leaders; are always vigilant to maintain high standards of professional excellence that embraces Virtue and Honour. As such, while committed to excellence at all time, we shall be mindful of and guided by the four key Principles, the cornerstones that formed the basis of our Beliefs, Code of Ethics & Good Practices: โ€“ Fortitude, Sincerity, Magnanimous and Amiability. We shall exercise Patience, Perseverance, Courage and Moral strength in the face of adversity or affliction. Sincerity

As leaders, we must be willing and not feeling being coerced into what we have to do. We shall always be Passionate, exercise Integrity and be Upright in all our dealings. We shall be genuinely Honest and Truthful from the heart and complete absence of deceitfulness. Magnanimous

We shall be Generous and Honourable in our words and acts, Magnanimous in victory and exercising Humility in our failings. We shall be Kind, Forgiving and Respect the rights of individuals, and shall strive to promote Goodwill and provide Service to our fellowmen. Amiability

We shall be Affable and Empathetic as we recognise that harmonious atmosphere creates better understanding and higher achievement. We shall be Helpful, give Encouragement and be Compassionate to those who need our help and advice. Our Beliefs

Our Direct Distribution Agency System: โ€“

We believe that it is probably the most effective distribution system, and that itโ€™s through direct contact and โ€œface to faceโ€ interviews with our clients that would enable us to acquire relevant and accurate information for us to provide them with the most appropriate and feasible recommendations suited to their needs and requirements. We believe that field agency leaders are the hearts and souls of our distribution system and its sustainability and perpetuity would depend heavily on the attitude of the leaders and their ability and willingness to generate not only genuine โ€œOrganicโ€ but also healthy โ€œGenericโ€ growth in this agency based distribution system of our industry. Our Leadership & Our People: -

We believe that the Character and Quality of an agency is a Mirror Image of its Leader. As such, we shall endeavour to Lead by Example and be Role Models to our associates. Our actions should reaffirm our words and our deeds should reflect our beliefs and unwavering commitment to the success of our associates, the agency system and the industry. We believe in the principles of Servant Leadership, Good Governance, and Innovative Entrepreneurship. We believe that Detailed Planning and Proper Organization are essential for success and that Sincere Co-operation & Reciprocity have far more reaching effect than bitter rivalry, strife and destructive competitions. We believe in the proper and careful selection of our people to ensure that only those with the correct attitude and right attributes are invited into this noble, honourable and rewarding but highly demanding profession that requires full commitment and dedication in order to provide the best practices and services possible to the buying public. Our Professional Development: -

We believe that as field leaders, we ourselves must first be properly motivated and adequately trained before we can hope to impart the Knowledge & Skills or instil the Virtues into our juniors or associates. To remain relevant, we shall actively work to explore, discover and learn better ideas, reengineer and master new skills and be prepared to share the new found knowledge and know how with our fellow men. We believe that as leaders, we are responsible for the future of the people we brought in, the people who placed their faith and trust in us. We shall endeavour to nurture, guide and develop their full potential in the most appropriate manner possible. We shall ensure that they are taught to do the right things and to do things right. We believe this can only be achieved through quality training, supervision, coaching, mentoring and counselling. Code of Conduct & Ethics

Members of FSMA must always be vigilant to comply with the Constitution & By-laws, Rules & Regulations, Code of Conduct & Ethics of FSMA and any other rules & regulations or guidelines as set out in the other professional institutions that which the members may belong or be affiliated to. Members are also expected to be conversant with the MASโ€™ FAA Act (Cap110) and in particular; the Guidelines on Standards of Conduct for Financial Advisers with regards to: โ€“ Integrity, Objectivity, Confidentiality, Competency, Due Care & Diligence, Disclosure, Know Your Client, Conflict of Interest, Complaints, Compliance with Law. Members shall also endeavour to ensure that their associates and juniors are instilled with and mindful of the relevant Act, Governing Rules & Regulations and Guidelines on Best Business Practices so as not to bring ill repute to self or that could result in the public to lose confidence and trust in the Association, or the institutions they represent or the industry as a whole. Members shall observe and adhere to these moral principles in the conduct and management of their agency endeavours including business expansion and manpower growth. As proselytising practices and/or poaching activities are deemed to be unprofessional and detrimental to the healthy generic growth of the direct distribution agency system, members are warned against conducting such ill practices or unacceptable activities. Members are reminded that application of the highest ethical and moral standards shall be maintained and whenever any doubt should arise as to the right or ethics of our positions or actions, to resolve such doubts against ours

Three questions before your next Monday:1๏ธโƒฃ What did I do this week that only I could do?2๏ธโƒฃ What did I do that someone ...
14/10/2026

Three questions before your next Monday:

1๏ธโƒฃ What did I do this week that only I could do?

2๏ธโƒฃ What did I do that someone on my team could have done โ€” if we'd built the system?

3๏ธโƒฃ What have I been avoiding because the conversation is uncomfortable?

If the answer to #3 was "the performance conversation", or "the one about my best performer who's quietly checked out" โ€” you're not dealing with a time management problem. You're dealing with leadership.

The most expensive thing in an agency isn't an unproductive hour. It's the conversation a leader keeps postponing. Every week you wait, it doesn't get easier โ€” it gets more true.

Which one are you putting off? ๐Ÿ‘‡

FSMA SINGS! 2026 โ€” THE STAGE IS YOURS!Think you can belt out a song or two? Step up, take the mic and show us what youโ€™v...
12/10/2026

FSMA SINGS! 2026 โ€” THE STAGE IS YOURS!

Think you can belt out a song or two? Step up, take the mic and show us what youโ€™ve got! ๐ŸŽถ

And if singing isnโ€™t your thing โ€” come cheer, connect and enjoy the night! ๐Ÿ‘

๐Ÿ“… 19 November 2026 (Thursday)
๐Ÿ•• 5:30 PM โ€“ 9:00 PM
๐Ÿ“ Cash Studio, Clarke Quay Central, Singapore
๐ŸŽŸ๏ธ FREE for FSMA Members
โณ Register by 28 Oct 2026

๐Ÿ† Top 3 winners stand to win up to $500 worth of vouchers!

Who will be FSMAโ€™s next big star?

Come sing and cheer, and be part of the fun!

07/10/2026

Late nights. Deadlines. KPIs. ๐Ÿ”ด

Every agency leader knows the feeling. This year, there's a better outlet โ€”

FSMA SINGS is back. Season 2. ๐ŸŽค

Cheaper than therapy. Louder than your pipeline meetings. And yes, there are trophies. ๐Ÿ†

Registration & competition entry close 28 October.

๐Ÿ‘‰ Details and sign-up: https://fsma.org.sg/event/sing-2/

Who's your agency's secret star? Tag them. โญ

05/10/2026

The question that changed how one agency leader runs her business:

"How do we grow the business without growing the leader's workload at the same rate?"

An afternoon of answers at Power Talk 2026 โ€” here are 30 seconds of them. ๐ŸŽฅ

Sandra Oon on leverage that works both ways. Charmain Faith Tan on mastering sales growth with AI โ€” and staying human.

Power Talks like this one come around once or twice a year โ€” sometimes not at all. But FSMA runs all year: the Singapore Management Awards, the Agency Managers' Conference, CIAM and Pacesetter training, and the socials where the industry actually catches up. Members hear about it all first.

๐Ÿ‘‰ fsma.org.sg/member

What a room. ๐ŸŽคThis afternoon, agency leaders and aspiring leaders filled NUSS Suntec City Guild House for Power Talk 202...
30/09/2026

What a room. ๐ŸŽค

This afternoon, agency leaders and aspiring leaders filled NUSS Suntec City Guild House for Power Talk 2026: From Effort to Leverage.

Sandra Oon opened with the question that changed how she leads โ€” how do you grow the business without growing your workload at the same rate? Her answer, drawn from a journey that was never a straight line: leverage works both ways. What you leverage โ€” people, systems, technology โ€” and what you contribute to others' growth.

Then Charmain Faith Tan took the room hands-on with "Mastering Sales Growth with AI and Authenticity" โ€” laptops open, walking leaders through applying AI across prospecting, engagement and decision-making. Her line for the day: Learn AI, stay human.

Thank you to Sandra, Charmain, our sponsors, and every leader who spent Wednesday afternoon building instead of just working.

Missed it? FSMA Power Talks, courses and events run all year, with first access for members.
๐Ÿ‘‰ https://fsma.org.sg/member/

29/09/2026

Are you selecting your candidates, or are your candidates selecting you? ๐Ÿ›‘

The moment you spend an initial interview trying to convince someone to join the industry, youโ€™ve already lost. When you chase, they judgeโ€”and quit six months later.

As Calvin Lee shared at one of our FSMA Power Talk, high-retention agencies don't pitch. They qualify.

Flip the table with two core AMTC questions:

1๏ธโƒฃ "What does your ideal career look like?"
(Filters out those chasing quick money from those built for the long game.)

2๏ธโƒฃ "Why should I choose YOU to join my team?"
(Shifts the burden of qualification back onto them. Your mentorship must be earned.)

Stop chasing numbers. Start selecting partners.

Ready to fix your recruitment pipeline with Singaporeโ€™s top agency leaders?

๐Ÿ‘‰ Reserve your seat for the next FSMA Power Talk:
๐Ÿ”— https://fsma.org.sg/event/power-talk-sep-2026/

Agency Leaders: What is your #1 non-negotiable question in the first interview? Drop it below ๐Ÿ‘‡

๐Ÿšจ FINAL CALL | POWER TALK 2026Still doing it all yourself? Itโ€™s time to start building leverage.With Power Talk 2026 hap...
28/09/2026

๐Ÿšจ FINAL CALL | POWER TALK 2026

Still doing it all yourself? Itโ€™s time to start building leverage.

With Power Talk 2026 happening this Wednesday, 30 September, this is your final opportunity to join us for an afternoon designed for financial agency leaders and aspiring leaders who want to work smarter, build stronger teams and create a business that can scale.

Programme includes

๐ŸŽค Sharing by Sandra Oon
Sandra shares how agency leaders can move and grow beyond doing it all themselves โ€” by leveraging people, building repeatable systems, and using technology and AI to increase capacity, improve efficiency, and create sustainable business growth.

๐Ÿค– AI Hands-on Workshop with Charmain Faith Tan
Get practical with AI through hands-on applications in prospecting, personalised engagement and turning data into actionable sales decisions.

๐Ÿ’ป Bring along your laptop or iPad to participate in the workshop!

๐Ÿ“… 30 September 2026 (Wednesday)
๐Ÿ• 2.00pm โ€“ 5.00pm
๐Ÿ“ NUSS Suntec City Guild House (Tower 5, Level 2)
๐Ÿ’ฐ FSMA Member: $38 | Non-member: $88
๐Ÿด Registration starts at 1.15pm, with lunch provided

Donโ€™t miss the opportunity to move from effort to leverage.
๐Ÿ‘‰ Register now โ€” https://fsma.org.sg/event/power-talk-sep-2026/

FSMA is happy to be invited to IFPAS's flagship event โ€” the Trusted Financial Practitioner (TrFP) Award. We are represen...
25/09/2026

FSMA is happy to be invited to IFPAS's flagship event โ€” the Trusted Financial Practitioner (TrFP) Award. We are represented by Royce Goh, President, alongside Patrick Koh, VP 3 and Education Chairperson, and Board of Governor Hux Lim.

Our industry has no shortage of awards for production numbers. What it doesn't have enough of are awards for trust, the one thing clients actually remember long after the policy is signed.

TrFP recognises the practitioners who built their practice the right way, showing up for clients year after year, giving advice that holds up under scrutiny, and putting the relationship above the transaction. That's not the easiest path to a good quarter. It's the only path to a good career.

If the last few years have taught this industry anything, it's that trust compounds. The advisers who protect it, who choose the client's best interest even when it costs them a sale, are the ones still standing, still growing, still referred, a decade later.

Congratulations to President Derrick Yip and IFPAS for building a platform that puts that standard front and centre, and to every practitioner being recognised. You're the blueprint for where this profession needs to go.

Here's to more of our industry competing on trust, not just on numbers.

The best-laid plans are built by people who show up for each other. ๐ŸŒ•Mid-Autumn reminds us that the moon shines brightes...
25/09/2026

The best-laid plans are built by people who show up for each other. ๐ŸŒ•

Mid-Autumn reminds us that the moon shines brightest when families gather under it. In our industry, that family is your team โ€” the recruits you coached, the launches you celebrated, the hard conversations you stayed for.

To every agency leader and manager observing with your team and loved ones โ€” may this season bring rest, reunion, and a full moon of good reasons to keep building. ๐Ÿฎ

Happy Mid-Autumn Festival from all of us at FSMA. Who are you gathering with this year? ๐Ÿ‘‡

23/09/2026

Are you building an agency, or are you just an exhausted salesperson with a team? ๐Ÿ›‘

Most agency leaders get trapped in an endless loop: chase sales, fix sales, coach sales. But when numbers dip, pushing harder on production isn't the solutionโ€”itโ€™s the fastest route to burnout.

As Augustine Seah highlighted at one of our FSMA Power Talk, every scalable agency relies on six departments:
๐Ÿ’ฐ Finance: Managing capital & reinvestment
๐Ÿ“ฃ Marketing: Consistent lead & candidate flow
โš™๏ธ Operations: Streamlined systems that save time
๐Ÿ‘ฅ HR: Recruitment, onboarding & retention
๐Ÿค PR: Team culture & market reputation
๐Ÿ“ˆ Sales: Closing & production

The fundamental shift: Take care of the first five, and the sixth takes care of itself.

Stop running your unit like a solo producer. Start structuring it like a CEO.

๐Ÿ‘‡ Which department needs the most work in your agency right now? (F, M, O, H, or P?)

Address

Blk 164 Bukit Merah Central #04-3621
Singapore
S(150164)

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+6565576402

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