https://www.facebook.com/110094583870241/

Straits Alliance

Home
Singapore
Singapore
Straits Alliance

Straits Alliance is an authorised group of financial adviser representatives from Synergy Financial Advisers Ltd. To be the absolute best in the business.

We’re all about redefining the game in financial advice.

02/10/2026

💭 Availability. Reliability. Consistency. Three words Benjamin lives by — for every client, every time.

🎥 Featured Advisers Series | Episode 4

Hear from Benjamin, Associate Director & 5X MDRT Qualifier, as he shares how building trust — through availability, reliability, and consistency — has been the foundation of everything he does.

For Benjamin, trust isn’t given. It’s earned — by showing up, keeping promises, and following through on every commitment, even in times of uncertainty.

“Motivation comes and goes — therefore I truly believe in creating positive habits that help me navigate challenges and maintain long-term progress in this business.”

And his vision goes beyond his clients — to build a legacy of skilled, client-centred advisers who carry forward the values of professionalism and genuine care.

❤️ Watch Benjamin’s story and discover how the right habits, day in and day out, build a career worth being proud of.

✨ Every adviser has a unique journey.
👀 Stay tuned as we continue our Featured Advisers Series, where we shine the spotlight on the inspiring stories, values, and purpose behind the advisers of Straits Alliance.

26/09/2026

🌟 Recognising July’s Standouts 🌟

Celebrating our July Top Producers and Top Rookie for their well-deserved achievements. From proven performance to a promising start, each success deserves its moment. 🥇

Congratulations on a strong July! Here’s to carrying that momentum forward and reaching new goals in the months ahead. 🚀

19/09/2026

❤️ When was the last time you checked in on your health?

Take a step towards a healthier you at Wealth & Wellness Wonderland 2026 with a complimentary health screening to better understand your current health status and identify potential risks early.

You can also explore optional screening upgrades for a more comprehensive understanding of your health, and receive personalised health advice through a TCM physician consultation. 🌿

And while you’re there, enjoy our seminars, LPA/AMD certification services, hourly lucky draws and more! 🎁

📅 Saturday, 3 October 2026
⏰ 10AM – 2PM
📍 Lazada One, 51 Bras Basah Road #07-03

🎟️ Register your interest with your Straits Alliance financial adviser today!

12/09/2026

🌿 Three perspectives. One afternoon of practical insights.

At Wealth & Wellness Wonderland 2026, hear from our featured speakers as they explore topics across Health, Wealth & Legacy — and what they could mean for you and your family.

🌿 Health — TCM Physician Fiona Heng Ya Wen shares the TCM perspective on tiredness, mood and sleep.
📈 Wealth — Jiaxuan, CFA from Lion Global Investors explores opportunities across growth and yield in Singapore.
🛡️ Legacy — Darric Seow shares why LPA and long-term care planning matter before the unexpected happens.

✨ Plus, there’s more to discover throughout the day! Enjoy complimentary health screening, TCM physician consultations, LPA/AMD certification services and hourly lucky draws. 🎁

📅 Saturday, 3 October 2026
⏰ 10AM – 2PM
📍 Lazada One, 51 Bras Basah Road #07-03

🎟️ Limited seats available. Register your interest with your Straits Alliance financial adviser today!

10/09/2026

Some of life’s most important decisions are the ones we may not be able to make ourselves.

Planning ahead isn’t only about your finances. It’s also about making sure the people you trust know how you want your affairs and healthcare decisions handled when you may no longer be able to express those wishes yourself.

That’s where LPA, AMD and ACP come in — and while they may sound similar, each plays a different role:

📄 LPA — Lasting Power of Attorney
Appoints someone you trust to make decisions on your behalf if you lose mental capacity.

🏥 AMD — Advance Medical Directive
States that you do not wish to receive extraordinary life-sustaining treatment if you become terminally ill and unconscious.

💬 ACP — Advanced Care Planning
Helps you communicate your healthcare preferences, values and wishes with your loved ones and healthcare team.

Different purposes, but one thing in common: giving you a voice in decisions that matter, even when you may not be able to speak for yourself.

Want to understand these better and start planning ahead?

Speak to your Straits Alliance financial adviser or DM Straits Alliance today ✨

08/09/2026

Meet Ken — our newest adviser to join Straits Alliance! 👋

After close to a decade in marketing and communications, Ken decided it was time for a new challenge — one that would allow him to work more closely with people and make a more personal, lasting impact.

Ken believes that whether it’s health or financial planning, there’s no one-size-fits-all approach. Everyone starts from a different place, and progress comes from understanding where you are, having the right plan and staying consistent.

It’s this same mindset that shapes the kind of adviser he wants to be — someone who listens first, keeps things simple and puts his clients’ interests first.

🎥 Hear from Ken on what inspired his career switch, why he chose Straits Alliance and what he hopes to build in this new chapter.

New career. New goals. Same mindset — KEN IS CAN. 💪

Welcome to Straits Alliance, Ken! We’re excited to have you with us. 💙

JoinUs

03/09/2026

🎪 Wealth & Wellness Wonderland 2026 is back!

Join us for a day where health, wealth and legacy come together — with something for everyone to discover, learn and enjoy. ✨

From complimentary health screenings and TCM physician consultations, to LPA/AMD certification services and insightful seminars, take the opportunity to gain practical insights and make plans for what matters most.

And that’s not all — look out for our hourly lucky draws and more exciting activities to be revealed! 🎁

📅 Saturday, 3 October 2026
⏰ 10AM – 2PM
📍 Lazada One
51 Bras Basah Road, #07-03, Singapore 189554

Limited seats available, so register your interest with your Straits Alliance financial adviser today! 🎟️

02/09/2026

💭 What if becoming a parent gave you an even deeper reason to grow your career?

🎥 Featured Advisers Series | Episode 3

Hear from Lizhen, Deputy Director & Court of Table Qualifier, as she shares how her journey in financial advisory has become far more than a career — it’s about being part of her clients’ life journeys, from fresh grads all the way to parenthood.

For Lizhen, the real reward isn’t the incentive trips or the accolades. It’s knowing she has made someone feel more secure and prepared for the future. As a mother herself, becoming a parent reshaped the way she views money — and deepened the way she shows up for the people she serves.

“I don’t just offer financial advice — I listen and offer human connection.”

❤️ Watch Lizhen’s story and discover how the most meaningful careers are built on priorities, purpose, and genuine connection.

✨ Every adviser has a unique journey.
👀 Stay tuned as we continue our Featured Advisers Series!

25/08/2026

✨ Celebrating June Wins! ✨

Power ladies taking the top spots! 💪👑 A well-deserved shoutout to our June Top Producers for an impressive month and for making their mark at the top. 🥇

Here’s to celebrating this milestone and many more wins ahead! 🚀

Address

51 Bras Basah Road #07-03 Lazada One
Singapore
189554

Website

facebook.com

Alerts

Be the first to know and let us send you an email when Straits Alliance posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Straits Alliance:

Want your business to be the top-listed accountant in Singapore?