07/05/2026
【The Wealthy Are Searching for a New Wealth “Safe Haven”】
Over the past few years, Dubai has been seen as a new safe haven for the world’s wealthy.
Low taxes, international connectivity, free capital movement, and its position as a financial hub in the Middle East have attracted many entrepreneurs, traders, family offices, and high-net-worth individuals to establish a base in Dubai.
But as tensions in the Middle East continue to rise, Dubai’s image as the “Switzerland of the Middle East” is being tested. According to reports, some wealthy expatriates living in Dubai have begun looking for a new European base, with Zug, Switzerland, emerging as one of the most closely watched destinations.
Although Zug has a small population, it has long been known for commodities trading, private wealth management, family offices, and cryptocurrency companies.
For the wealthy, Zug represents more than scenery. It represents stability, legal certainty, and a sense of long-term asset security.
Behind this trend lies a practical reality:
What the wealthy truly fear is often not market volatility, but the failure of a safe base. So this shift from “Dubai to Switzerland” is not simply about relocation. It is more like a global reallocation of wealth.
A true safe haven is not necessarily a city or a country.
It is a wealth structure that remains clear, compliant, and sustainable across different markets, regulations, and risks.
27/04/2026