HANA & Associates - Chartered Accountants

GST Returns Common Mistakes

Income Tax Return Update

🚨 A Costly Mistake We See Too Often…

Many SME & D2C founders pour their heart, time, and money into building a brand — perfecting the product, scaling marketing, and driving sales.
But there’s one critical area they often overlook in the early stages:

👉 𝗜𝗻𝘁𝗲𝗹𝗹𝗲𝗰𝘁𝘂𝗮𝗹 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 (𝗜𝗣) — 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝘁𝗿𝗮𝗱𝗲𝗺𝗮𝗿𝗸𝘀 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝘀𝘀𝗲𝘁𝘀 𝗹𝗶𝗸𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀/𝗱𝗼𝗺𝗮𝗶𝗻𝘀

Here’s what usually happens:
You launch.
You grow.
Customers start recognizing your brand.

And just when things begin to take off…
❌ You discover your brand name is already registered
❌ Your trademark application gets rejected
❌ A similar brand creates confusion in the market
❌ You’re forced to rebrand — losing time, money, and goodwill

All because IP wasn’t secured early.
💡 𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗮𝗻 𝗮𝘀𝘀𝗲𝘁 — 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝗶𝘁 𝗳𝗿𝗼𝗺 𝗗𝗮𝘆 𝟭.

✅ What Founders Should Do Early On:
• Conduct proper trademark searches before finalizing your brand
• Secure domain names and digital identity
• Register your trademark in relevant classes
• Align branding with long-term scalability

👨‍💼 How We Help :
As a Chartered Accountant firm working closely with SMEs & D2C brands, we go beyond compliance.
✔ We proactively review your brand name & positioning
✔ We identify potential IP conflicts early
✔ We guide you on trademark strategy & protection
✔ We ensure your business is built on a legally secure foundation

📌 Because growth is exciting — but protecting what you build is essential.

If you’re starting out or scaling up, this is the right time to get your IP right.
📩 Feel free to reach out — happy to have a quick discussion.

🌟 We’re Hiring! 🌟
HANA & Associates, Chartered Accountants is expanding our team!
We’re looking for Article Assistants, Semi-Qualified Accountants, and Finance Professionals to join us in Lucknow. If you’re ambitious and ready to grow your career in a supportive environment, we’d love to hear from you.
📩 Send your CV to [email protected]
📞 Contact: 9793322323

Feel free to share with someone who might be interested! 🙌

The Income Tax Department now plans to Cross Verify your Claim.

🚨 New TDS Provision: Section 194T – Payment to Partners 🚨

📅 Applicable from: 1st April 2025
💰 Threshold Limit: ₹20,000 per partner per annum
📌 TDS Rate: 10%

🔹 Payments Covered:
✅ Salary
✅ Remuneration
✅ Commission
✅ Bonus
✅ Interest

❌ Not Applicable on:
🚫 Capital Withdrawal
🚫 Loan to Partner
🚫 Reimbursement of Expenses

This new provision impacts firms making payments to partners! Stay updated and ensure compliance. ✅

Breaking down the key takeaways from the latest budget! 📊💡 Here are the top highlights you need to know. Let’s discuss—what are your thoughts?

We are pleased to share that Our Partner 𝐂𝐀 𝐇𝐢𝐦𝐚𝐧𝐬𝐡𝐮 𝐀𝐠𝐚𝐫𝐰𝐚𝐥'𝐬 article on the Topic- 𝐃𝐞𝐜𝐨𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐁𝐮𝐲𝐛𝐚𝐜𝐤 𝐎𝐟 𝐒𝐡𝐚𝐫𝐞𝐬 was published in Lucknow Chartered Accountants' Society annual Budget publication.

Any comments and suggestion would be greatly appreciated.

Indexation of Property as per Proposed Amendment

Summary of Capital Gain after the Budget 2024.

A Chartered Accountant is one who knows not only the cost but the value of everything.

A Doctor is one who values life at all costs.

Happy CA Day and Doctor Day !