HANA & Associates - Chartered Accountants

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🚨 A Costly Mistake We See Too Often…

Many SME & D2C founders pour their heart, time, and money into building a brand — perfecting the product, scaling marketing, and driving sales.
But there’s one critical area they often overlook in the early stages:

👉 𝗜𝗻𝘁𝗲𝗹𝗹𝗲𝗰𝘁𝘂𝗮𝗹 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 (𝗜𝗣) — 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝘁𝗿𝗮𝗱𝗲𝗺𝗮𝗿𝗸𝘀 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝘀𝘀𝗲𝘁𝘀 𝗹𝗶𝗸𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀/𝗱𝗼𝗺𝗮𝗶𝗻𝘀

Here’s what usually happens:
You launch.
You grow.
Customers start recognizing your brand.

And just when things begin to take off…
❌ You discover your brand name is already registered
❌ Your trademark application gets rejected
❌ A similar brand creates confusion in the market
❌ You’re forced to rebrand — losing time, money, and goodwill

All because IP wasn’t secured early.
💡 𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗮𝗻 𝗮𝘀𝘀𝗲𝘁 — 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝗶𝘁 𝗳𝗿𝗼𝗺 𝗗𝗮𝘆 𝟭.

✅ What Founders Should Do Early On:
• Conduct proper trademark searches before finalizing your brand
• Secure domain names and digital identity
• Register your trademark in relevant classes
• Align branding with long-term scalability

👨‍💼 How We Help :
As a Chartered Accountant firm working closely with SMEs & D2C brands, we go beyond compliance.
✔ We proactively review your brand name & positioning
✔ We identify potential IP conflicts early
✔ We guide you on trademark strategy & protection
✔ We ensure your business is built on a legally secure foundation

📌 Because growth is exciting — but protecting what you build is essential.

If you’re starting out or scaling up, this is the right time to get your IP right.
📩 Feel free to reach out — happy to have a quick discussion.

🌟 We’re Hiring! 🌟
HANA & Associates, Chartered Accountants is expanding our team!
We’re looking for Article Assistants, Semi-Qualified Accountants, and Finance Professionals to join us in Lucknow. If you’re ambitious and ready to grow your career in a supportive environment, we’d love to hear from you.
📩 Send your CV to [email protected]
📞 Contact: 9793322323

Feel free to share with someone who might be interested! 🙌

The Income Tax Department now plans to Cross Verify your Claim.

🚨 New TDS Provision: Section 194T – Payment to Partners 🚨

📅 Applicable from: 1st April 2025
💰 Threshold Limit: ₹20,000 per partner per annum
📌 TDS Rate: 10%

🔹 Payments Covered:
✅ Salary
✅ Remuneration
✅ Commission
✅ Bonus
✅ Interest

❌ Not Applicable on:
🚫 Capital Withdrawal
🚫 Loan to Partner
🚫 Reimbursement of Expenses

This new provision impacts firms making payments to partners! Stay updated and ensure compliance. ✅