Starfish Accounting

Starfish Accounting Accounting, bookkeeping and tax advice for growing businesses

Starfish Accounting is here to help your start-up or existing small business with more than just accurate accounts – we’ll also give you ongoing advice and support to help you succeed. Based at our home office in Maidenhead, Berkshire, we can help you if you are in West London, Berkshire, Surrey, Buckinghamshire, Hertfordshire or anywhere else within striking distance. Starfish Accounting is owned and run by Georgina Rollings, ACA, whose experience in both the corporate environment and in small business management will help you get your business off the ground and soaring towards success.

Fun Friday fact!Did you know that double-entry bookkeeping, the system still at the heart of accounting today, was first...
02/10/2026

Fun Friday fact!

Did you know that double-entry bookkeeping, the system still at the heart of accounting today, was first published way back in 1494?

It was written down by Italian friar Luca Pacioli, often called the ‘Father of Accounting’, in his book Summa de Arithmetica.

He didn’t actually invent double-entry bookkeeping (it had already been used by Italian merchants for years), but his book contained the first published description of the system.

And the really impressive bit? More than 500 years later, the basic principles are still in use today. Some things really do stand the test of time!

Read more about the history of the accountancy profession in the ICAEW historical archive.

Got a weird or wonderful fact about numbers, money or tax? Drop it below.

What a night! Georgi and Emma had a brilliant evening at the Accounting Excellence Awards, where Starfish Accounting was...
01/10/2026

What a night!

Georgi and Emma had a brilliant evening at the Accounting Excellence Awards, where Starfish Accounting was a finalist for Small Firm of the Year.

We didn’t take home the trophy this time, but we came away feeling incredibly proud to have been recognised alongside so many fantastic firms.

Being in that room, surrounded by people doing great things for small businesses, was a lovely reminder of just how far we’ve come.

Huge congratulations to the winners and all our fellow finalists.

Thank you, as always, to our amazing team and wonderful clients!

One week to go!This time next week, we’ll be at the Digital Accountancy Show at ExCeL London and we’re especially excite...
30/09/2026

One week to go!

This time next week, we’ll be at the Digital Accountancy Show at ExCeL London and we’re especially excited to see our Co-CEO Georgi Rollings, founder of Starfish Accounting, take to the stage.

Georgi will be joining the panel The Science Behind How High-Performing Women Thrive in the Age of AI on 7 October.

With AI, automation and technology continuing to reshape accountancy, we’re looking forward to conversations about where the profession is heading, where technology can genuinely add value, and how we make sure we don’t lose the human side along the way.

If you’re heading to the Digital Accountancy Show too, come and say hello!

ExCeL London
7–8 October 2026

See you next week!

Set money aside for tax as you earn it, not when the bill lands.A simple way to do this: every time you get paid, move a...
29/09/2026

Set money aside for tax as you earn it, not when the bill lands.

A simple way to do this: every time you get paid, move a percentage straight into a separate savings account before you touch the rest.

Most business owners find 20-25% is a sensible point, but it depends on your income level and how your business is structured, so it’s worth checking what applies to you.

The upside? No scrambling in January. No dipping into cash flow you need elsewhere.

Just money that’s already been dealt with, sitting quietly waiting for the day it’s due.

Small habit. Big peace of mind.

You know you’re busy. But do you know how the business is actually doing?The diary is full.Invoices are going out.Custom...
28/09/2026

You know you’re busy. But do you know how the business is actually doing?

The diary is full.
Invoices are going out.
Customers are happy.
There never seem to be enough hours in the day.

So business must be doing well… right?

Maybe. But being busy and having a healthy business aren’t always the same thing.

Do you know what you’re actually making?
Where the money is going?
Whether you can afford that next hire or investment?
What the next few months are likely to look like?

If your answer is “I think we’re doing alright…”, it might be time to get a little closer to your numbers.

Because knowing where you stand makes it much easier to decide where you’re going next.

We can help you turn “I think” into “I know” with clear, practical advice that helps you make confident decisions.

Good cash flow planning gives your business more options.Saving isn't just about having money in the bank. It's about kn...
25/09/2026

Good cash flow planning gives your business more options.

Saving isn't just about having money in the bank. It's about knowing what your money is doing for you.

Here are a few things to consider when it comes to your business savings.

Want to know more? The British Business Bank’s Small Business Finance Markets Report 2026 explores how smaller UK businesses are managing finance and cash flow. https://www.british-business-bank.co.uk/about/research-and-publications/small-business-finance-markets-report-2026

Build Value Now, Create Choices LaterYour business may be profitable, but is it financially clear, resilient, and valuab...
24/09/2026

Build Value Now, Create Choices Later

Your business may be profitable, but is it financially clear, resilient, and valuable enough to give you real choices in the future?

Join Georgi Rollings of Starfish Accounting Ltd and Kevin Harrington of Exit Factor for a practical breakfast briefing for established business owners.

You will learn how better financial visibility and deliberate value-building can help you grow a stronger business now, while preparing for future succession, sale, or handover. You will leave with a simple self-assessment and practical actions to improve your business over the next 90 days.

Date: 15th October 2026
Time: 8:45 AM
Venue: Bird in Hand, Bath Road, Knowl Hill, Reading, RG10 9UP
Registration: https://www.eventbrite.com/e/build-value-now-create-choices-later-tickets-2002045740704?aff=oddtdtcreator

It’s International Week of Happiness at Work.So, we got thinking: what makes a great workplace?Honestly, we feel pretty ...
23/09/2026

It’s International Week of Happiness at Work.

So, we got thinking: what makes a great workplace?

Honestly, we feel pretty lucky. We genuinely enjoy coming to work, and we never take that for granted.

A few ingredients we think matter most:

Trust. Being given the space to do your job well.
Flexibility. Understanding that people have lives outside work too.
Recognition. Feeling like your contribution is noticed.
Clear communication. Knowing where you stand and what’s going on.
A sense of purpose. Understanding how your work connects to something bigger.
Support. Knowing someone has your back, whether it’s a busy season or a tricky week.

And okay, one more: good coffee in the office. Non-negotiable.

None of these cost much (well, maybe the coffee) but they make a real difference to how people feel coming to work each day.

What would you add to the list?

22/09/2026

What a wonderful morning of coffee, cake and coming together for a great cause!

The team at Starfish Accounting has been busy baking, brewing and raising money to support people living with cancer.

Every pound makes a difference and helps Macmillan Cancer Support provide support to people when they need it most.

If you’d like to support our Coffee Morning, use the link in the comments.

A huge thank you to everyone who has baked, donated and joined in!

21/09/2026

It's UK Savings Week, and businesses can save too.

When did you last check what your business is paying for every month? Most small businesses find a few things they've forgotten about.

Here's a quick 15-minute check to try this week:
1. Download your last three months of bank and card statements.
2. Highlight every recurring payment: software, apps, memberships, insurance, phone plans and storage.
3. Ask of each one: do we still use this?
4. Cancel what you don't need, and check whether annual billing or a cheaper plan would cost less.
5. Set a reminder to repeat this every quarter.

Even £50 a month adds up to £600 a year, and that's money back in your business, or a little less to worry about when your tax bill comes round.

Happy Savings Week!

Address

3rd Floor, 25-29 Queen Street
Maidenhead
SL61NB

Telephone

+441628828855

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