Pennyhills

🎬 Sustainability was one of the themes that stood out most at Cannes this year.

From encouraging train travel and public transport to reducing waste and supporting environmental projects, the Festival is placing increasing focus on the environmental impact of the film industry.

As the industry continues to evolve, sustainability is becoming an increasingly important consideration, both on screen and behind the scenes.

👉 If you'd like to discuss the future of the creative industries, get in touch with the team:
https://pennyhills.com/contact-us/

🎬 Production incentives are no longer just a nice-to-have. They are a key part of how film and television projects are financed around the world.

For producers, understanding how these incentives work can have a significant impact on project funding, investor confidence and overall financial viability.

In this video, Nidhi discusses why incentive planning is becoming an essential part of project packaging and what producers should be considering from the outset.

👉 Want to discuss your next project? Get in touch with our team:
https://pennyhills.com/contact-us/

🌍 International co-productions can unlock incredible opportunities, but they also bring complex tax rules, treaty requirements, and cross-border challenges.

Our latest blog explores how producers can protect their UK spend, utilise AVEC, and avoid costly “boundary bleed” in global productions.

Read more 👇
https://pennyhills.com/international-film-co-production-tax-credit-strategy/

Creative industries are bursting with innovation, but are you making the most of the tax reliefs available to you? 🎬🎮🎭

From film and TV to video games and animation, creative tax credits are designed to support the work you’re already doing. Yet many businesses miss out simply because they don’t realise they qualify.

At Pennyhills, we help creative companies unlock valuable reliefs such as:
• Audio-Visual Expenditure Credit (AVEC)
• Video Games Expenditure Credit (VGEC)
• Other sector-specific incentives

If you’re investing in original content, development or production, there’s a strong chance you could benefit.

Take a closer look at how creative tax credits work and what you could claim 👇
https://pennyhills.com/rd-tax-credits/creative-tax-credits/

Here’s a powerful example of how the right incentive structure can transform a team 🚀

Heads, Hearts and Tails Ltd wanted more than just competitive salaries. They needed a way to truly engage and retain their key people in a fast-moving creative industry.

That’s where a bespoke EMI scheme comes in.

By designing and implementing a tailored Enterprise Management Incentive (EMI) scheme, we helped them:
✨ Align employee rewards with business growth
✨ Create long-term loyalty and motivation
✨ Unlock significant tax advantages for their team
✨ Stay fully compliant with HMRC requirements

From valuation and scheme design through to HMRC approval and ongoing compliance, we supported every step.

The result? A powerful, tax-efficient way to reward the people driving the business forward.

💬 “Implementing an EMI scheme seemed complex, but Pennyhills made the entire process seamless…”

👉 Read the full case study: https://pennyhills.com/case_study/group-restructure/

If you’re thinking about how to retain and incentivise your leadership team, this is worth exploring.

Not all accounting happens behind a desk 🎬

Nidhi, our Operations Partner, is heading to Cannes Film Festival to spend time in the environment where creative projects are developed, financed and delivered.

Understanding the realities behind production is a big part of how we support our clients across film, TV, animation and video games.

If you are attending, feel free to reach out and connect 👋