09/10/2026
Do you know your gross profit margin—and why it matters?
Your sales may look healthy, but turnover alone doesn’t show how much money the business actually retains.
Your gross profit is what remains after you subtract the direct costs of delivering your product or service from your sales.
To calculate your gross profit margin:
Gross profit ÷ total sales × 100
Knowing your gross profit margin can help you understand whether your costs are increasing, whether your pricing is sustainable and how much you’re really making from each sale.
If you aren’t clear on your numbers, get in touch.
Understanding is the first step to mastering!