13/08/2026
3 things happen when your agency isn't making enough money
1. You draw out less money and adjust your lifestyle to match. Maybe you've got employees now earning more than you do (seen that a few too many times!) Fewer holidays, maybe a compromise on nights out or saving for retirement
2. You take on more work yourself to cover the shortfall, rather than hiring. Late nights finishing a brief, Saturday afternoon completing the VAT return. You miss out on valuable time with your family & friends. All of a sudden, your kids are grown up
3. You become less fulfilled with your work. You started the business to make a difference and give yourself freedom to have a life. Your creativity suffers, and you feel tired
It doesn't have to be like this. I created AE to support business owners to create the lifestyle they deserve, giving them both ££ in their pockets and freedom to create a great life outside work
Accountants are often thought of as the ones who keep you HMRC compliant and can complete the VAT returns. Looking at the complicated tax stuff
A great accountant can help you with so much more. Understanding pricing, margins, productivity and how money flows through the business. Those are some of the areas most of our client conversations centre on.