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When I talk to founders about more clarity over their performance, I often suggest Management Accounts. Sometimes, I'm c...
05/10/2026

When I talk to founders about more clarity over their performance, I often suggest Management Accounts. Sometimes, I'm challenged on their value. That's because many business owners assume management accounts are simply monthly versions of their year-end accounts.

They couldn't be more wrong.

Statutory accounts exist for compliance. They're prepared for HMRC and Companies House in a prescribed format, designed for public record and tax returns. They're entirely backwards-looking and tell only part of the story. They include nothing about which customers drove your revenue or where your cash actually went.

Management accounts exist for decisions. Yes, they include a P&L and balance sheet, but without the statutory straight jacket. They're built to help you run your business better.

A strong set of management accounts will:

✅ Highlight the metrics that matter most to YOUR business
✅ Reveal who your key customers are and where revenue comes from
✅ Track critical KPIs like margins (often buried in statutory accounts)
✅ Prioritise cash and cashflow alongside P&L and balance sheet
✅ Forecast what's coming in the next few months based on current trends
✅ Compare actual performance against targets so you know if you're on track

Management accounts are essential for any ambitious business owner who wants to know where they stand each month and where they're heading.
Not just what happened last year.

We believe that the biggest challenge facing agency owners is the gap between the freedom they expected their business t...
25/09/2026

We believe that the biggest challenge facing agency owners is the gap between the freedom they expected their business to create and the freedom (or lack of it) that they actually experience

We see the gap appear in three areas:

1. Financial Freedom Gap

Revenue is up, but profit isn't there; an agency that never has any cash; and an agency owner whose tax payments keep catching them out.

Because the agency isn't making enough money, the owner makes a financial compromise. They take less money from the business, which, in turn, affects their personal lives. It affects the car they drive, the home they live in, and the holidays they take.

It also affects the security they feel and their ability to invest for their future
Ultimately, they wonder, “Is it all worthwhile? Would I be better getting a job”?

2. Time Freedom Gap

When profit and margins are under pressure, agency owners do what entrepreneurs always do…..

They work harder. They Project Manage. They account manage. They become the Finance Department

Everything flows through them, and we hear the same comments, time & time again:
👉️ "I can't switch off."
👉️ "I spend every evening catching up."
👉️ "Holidays aren't really holidays."
👉️ "If I stop, everything stops."

The business begins to consume their life. They miss school events for the kids, work weekends, and take calls & emails while on the beach. They aren’t as present for their families as they should be

3. The Fulfilment Gap

To increase profit, agencies will often take on clients they don't enjoy working with. The work is low-margin, and they become order takers. They take on clients they wouldn't normally take on.

They undertake projects that aren’t necessarily in their “sweet spot” or the work they enjoy, but they need the cash

The owner often spends longer managing spreadsheets than doing the things they enjoy

Ultimately, “The agency isn’t working as hard for the owner as the owner is working for the agency”

If any of this sounds familiar, you're not alone. We've seen it time & time again. We also know it can be cured (given time and the right actions)

3 things happen when your agency isn't making enough money1. You draw out less money and adjust your lifestyle to match....
13/08/2026

3 things happen when your agency isn't making enough money

1. You draw out less money and adjust your lifestyle to match. Maybe you've got employees now earning more than you do (seen that a few too many times!) Fewer holidays, maybe a compromise on nights out or saving for retirement

2. You take on more work yourself to cover the shortfall, rather than hiring. Late nights finishing a brief, Saturday afternoon completing the VAT return. You miss out on valuable time with your family & friends. All of a sudden, your kids are grown up

3. You become less fulfilled with your work. You started the business to make a difference and give yourself freedom to have a life. Your creativity suffers, and you feel tired

It doesn't have to be like this. I created AE to support business owners to create the lifestyle they deserve, giving them both ££ in their pockets and freedom to create a great life outside work

Accountants are often thought of as the ones who keep you HMRC compliant and can complete the VAT returns. Looking at the complicated tax stuff

A great accountant can help you with so much more. Understanding pricing, margins, productivity and how money flows through the business. Those are some of the areas most of our client conversations centre on.

30/07/2026

Your costs are increasing every year:

- Employers NI up to 15% and a reduction in threshold to £5k
- National Living Wage inceases by 46% over last 6 years
- Annual pay increases for your team
- Software, utilities all on the up

But what about your rate card? Has that kept track with the rising costs?

If you're like a lot of agencies we speak to, the answer is no, it hasn't

On the 10th September, I'll be laying out the exact process we use to help our clients set their rate card and I'll be sharing the tools we use with you, so you can do the same

To sign up, click here: https://tinyurl.com/eckmecx6

13/03/2026

There's another quiet cost increase for employers from April

Statutory Sick Pay is changing. Not dramatic, but will have an impact on almost every employer

In the short video, I've explained

How SSP works
What's changing, and
What employers should do now

Worth a quick watch, if you have employees

Address

33 Harrison Road
Halifax
HX12AF

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441422365981

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