The Finance Team for $2M–$10M Marketing Agencies Overall, this leads to greater efficiency and allows clients to save and earn more money.
Most people are not familiar with tax concepts and require guidance regarding the financial side of their business. Michael's objective is to save people time by assisting them with this side of the business, while leaving them more time to focus on what they are good at. Michael enjoys giving his clients direction and strategies for their small business while ensuring they minimize and defer taxe
Most agency P&Ls are built for the CRA, not for the owner. The problem is not having more categories, it is having the right ones. A cleaner structure can make hiring, budgeting, and profitability much easier to see.
Your agency is being run by five numbers, whether you track them or not. CAC, lifetime gross profit, revenue, profit, and cash flow tell you what is really happening behind the scenes.
Your growth may not be limited by leads or talent. It could be limited by how quickly you can make confident decisions. Better data gives you clarity, and clarity lets you act before opportunities become next month's problem.
If you can't quickly name these five numbers, you're running your agency without the full picture. Gross margin, net margin, client acquisition cost, lifetime gross profit, and cash runway tell you what your business can actually afford to do.
Your client lifetime value may be worth far more than you think. Take your monthly fee, divide it by monthly churn, then multiply by your gross margin. Lower churn can dramatically increase how much each client is worth.
Most founders look for one big growth move, but real growth comes from improving three levers. Double your clients, what they pay, and how often they buy, and you don't get 2X growth. You get 8X.
Most founders chase more customers when they should look at pricing. Doubling customers increases acquisition, delivery, and overhead costs. Doubling purchase frequency still requires more work. Raising prices can increase revenue without adding the same costs.
Doubling customers increases overhead and delivery costs, but doubling your prices drops straight to your bottom line. Price is your most profitable growth lever. Raise your prices.
At a 30% net margin, every dollar spent requires $3 in sales to break even. Divide your expenses by your margin to uncover the real revenue needed to cover them. Do the margin math.
New clients only yield a fraction of profit, but plugging financial leaks drops 100% of saved cash directly to your bottom line. Audit expenses before chasing new deals. Plug your leaks.
| Monday | 8:30am - 5pm |
| Tuesday | 8:30am - 5pm |
| Wednesday | 8:30am - 5pm |
| Thursday | 8:30am - 5pm |
| Friday | 8:30am - 5pm |