Objective Financial Partners Inc.

Objective Financial Partners Inc.

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We sell no products - just objective financial planning, tax planning & preparation, estate planning We even do personal tax returns.

Objective Financial Partners is one of Canada's few fee-only, advice-only financial planning firms and one of even fewer that doesn't sell any financial products. Since we don’t sell products, we don’t get paid by recommending one course of action over another. We get paid by providing comprehensive, holistic advisory services to help you out in areas as diverse as retirement planning, investment

07/21/2026

Many couples assume pension income splitting will solve any retirement income imbalance later on. The reality is more nuanced.

In this video, Jason Heath explains why spousal RRSPs can be an important planning tool long before retirement, especially when one spouse is expected to have a much larger pension or RRSP balance.

Planning early can help reduce lifetime taxes for both spouses and provide more flexibility if retirement income ends up uneven.

Watch the video to learn how pension income splitting and spousal RRSPs can work together in a retirement plan.

Can you deduct your cell phone on your tax return? 07/20/2026

Your cellphone may be essential for work—but can you deduct the cost on your tax return? 📱

The answer depends on whether you're an employee or self-employed, how you use your phone, and whether you meet the CRA's guidelines. In some cases, only a portion of your expenses may qualify.

Jason Heath breaks down what you can (and can't) claim in MoneySense.

Read the article here:
https://zurl.co/E6LCL

Can you deduct your cell phone on your tax return? Cell phone related expenses may be deductible for some taxpayers, even if they were missed in the past.

Can you put an inheritance into a joint account? 07/18/2026

Putting an inheritance into a joint account sounds simple, but it's important to understand the income tax implications before you do.

In particular, attribution rules can affect how investment income is reported between spouses or common-law partners.

Jason Heath covers the key considerations in his Ask a Planner column for :

https://zurl.co/Lo3ni

Can you put an inheritance into a joint account? Putting an inheritance into a joint account may seem simple, but tax and attribution rules can affect who reports the income and how couples should invest it.

How much cash should you keep in your portfolio? 07/15/2026

Many investors worry about not having enough cash on hand—but how much cash should you actually keep in your portfolio? 💰

The answer depends on factors such as your spending needs, investment objectives, and stage of life.

In Jason Heath's MoneySense article, he explains how to think about cash within the context of your overall portfolio and retirement plan.

Read more: https://zurl.co/l4MYw

How much cash should you keep in your portfolio? The right cash allocation depends on your goals and stage of life. Here's how to think about cash in your portfolio and retirement plan.

Why U.S.-Only Investing Can Be Risky (2025 Market Surprise) Jason Heath Objective Financial Partners 07/14/2026

Diversification isn’t about predicting which market will win next. It’s about reducing risk and giving your portfolio exposure to opportunities wherever they arise.

If you’ve been focused only on U.S. stocks, this may change the way you think about building a long-term investment portfolio. In this latest video, Jason Heath explains why global diversification remains an essential part of a sound investment strategy.

https://zurl.co/yYlyf

Why U.S.-Only Investing Can Be Risky (2025 Market Surprise) Jason Heath Objective Financial Partners Market timing sounds exciting, but it’s one of the biggest risks in...

Paying for a Wedding: A Practical Guide 07/13/2026

Planning a wedding? Before finalizing the venue, flowers, and guest list, it’s worth taking a close look at the budget.

In this FP Canada article, Brenda Hiscock, Advice-Only CFP at Objective Financial Partners, shares practical tips on setting a realistic wedding budget, managing expenses, and balancing wedding costs with other important financial goals.

A wedding is a celebration of a new chapter, but thoughtful financial planning can help ensure that chapter begins on solid footing.

Read the article here:

https://zurl.co/uxemy

Paying for a Wedding: A Practical Guide Planning for a wedding can be exciting. But it can also be overwhelming, given the countless decisions, details, and deadlines involved.

How to build a modern emergency fund when everything costs more 07/09/2026

Many Canadians are finding it harder to build an emergency fund as everyday costs continue to rise. In this recent Money. ca article by Nick Borek, a more practical, modern approach to saving is put into practice.

Jason Heath, Managing Director and Advice-Only CFP at Objective Financial Partners, notes that traditional emergency fund advice doesn’t always reflect today’s financial reality: “The emergency fund is a great concept in theory. The problem, in practice, is that Canadians are either unwilling or unable to prepare financially for emergencies.”

Read the full article: https://zurl.co/0xWpP

How to build a modern emergency fund when everything costs more Your emergency fund called. It wants a glow-up.

07/07/2026

How much do you really need to retire in Canada?

In this video, Jason Heath explains why there’s no magic number. What matters more than your net worth is your spending.

Are you retiring at 55 with a 40‑year runway, or at 70 with a shorter time horizon and different health considerations?

Your investment approach matters too. A conservative GIC investor will generally need more than someone invested in low‑cost stock ETFs who isn’t fazed by market volatility.

Retirement planning isn’t one‑size‑fits‑all. It’s personal.

Taking Stock: The changing reality of saving for retirement 07/06/2026

Saving for retirement? Worried you've waited too long to plan for retirement?

Jason Heath, Managing Director of Objective Financial Partners, joins Amanda Lang on Taking Stock on BNN Bloomberg to discuss the challenges Canadians face when planning for retirement.

Watch the full conversation below.

https://zurl.co/AbvNJ

Taking Stock: The changing reality of saving for retirement Saving for retirement is harder than it used to be - and will only ...

What to Do With Your Crypto — Tax Rules Every Canadian Investor Needs to Know - Moolala 07/02/2026

As cryptocurrency becomes increasingly mainstream, it's important for investors to understand the tax implications of holding digital assets. In this episode, Jason shares practical insights on the tax rules every Canadian crypto investor needs to know.

Whether you're a casual investor or a dedicated crypto enthusiast, this conversation provides clear, actionable guidance to help you better understand the tax implications of your crypto investments.

🎧 Listen here: https://zurl.co/gYIk2

Many thanks to Bruce Sellery and the Moolala: Money Made Simple team for inviting Jason Heath to join the show and discuss Canadian cryptocurrency tax rules.

What to Do With Your Crypto — Tax Rules Every Canadian Investor Needs to Know - Moolala With crypto prices swinging wildly, many Canadians are sitting on gains or losses and aren’t sure what to do next. Certified financial planner Jason Heath of Objective Financial Partners and Objective Tax and Accounting breaks down exactly how the CRA treats cryptocurrency: when profits are taxed ...

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Location

Telephone

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675 Cochrane Drive, East Tower, 6th Floor
Markham, ON
L3R0B8

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm