True North PM

📊 The Care Plan Gap: Why Great Clinical Skills Aren't Enough

After 30+ years across dozens of clinics, here's a pattern I see again and again: skilled doctors who deliver excellent care — but leave results on the table because they skip the systems.

Here's what separates a thriving practice from a merely busy one:

1️⃣ Track your numbers weekly

Keep weekly statistics in your clinic and record them. Over a six-week window, you'll see exactly which way the trend is heading — while you still have time to adjust.

2️⃣ Don't skip the follow-up

Many doctors leave school knowing the procedures, but never build the follow-up habit. Some skip it entirely. Perform the technique, educate the patient on what to expect, then follow up — that's the baseline of good care.

3️⃣ Build a real care plan

Go beyond the single visit. Set up a care plan so the patient knows exactly what to expect: how many visits they need, the intended outcome, what they can do to help themselves, and what you'll do at each step.

When patients understand the path forward, retention improves, outcomes improve, and your practice grows on trust — not guesswork.

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👨‍⚕️ Doctors & therapists: Want systems like this built into your practice? True North Coaching helps health professionals grow, increase profits, and find balance. Book a strategy call: 778-215-9310 or tap the link → https://linktr.ee/truenorthpm

🌿 Kelowna patients: Ready for care with a clear plan and real follow-through? Call Tutt Street Family Chiropractic: 250-486-0062 → https://linktr.ee/tuttstreetfamilychiropractic

For general education only — not individualized medical advice.

🎓 The Best Business Education I Ever Got Wasn't in School — It Was in Other People's Clinics

When I graduated over 30 years ago, I had a confession: I didn't feel ready to open my own practice.

I worried I didn't know enough. I was scared of failing. So instead of gambling everything on day one, I made a different choice — I went to work inside other doctors' offices.

We call it doing locums. A relief doctor. A substitute. I stepped in when other practitioners needed coverage.

Here's what I didn't expect: it became the best business education of my career.

Every clinic I walked into taught me something:

1️⃣ I got paid per locum — so I earned while I learned.

2️⃣ I saw how each office actually ran — the systems, the flow, the day-to-day reality behind the scenes.

3️⃣ I worked alongside their staff and saw what great teams (and struggling ones) looked like.

4️⃣ I studied their marketing — what pulled patients in and what fell flat.

5️⃣ I absorbed their layouts, their patient experience, their mistakes and their wins.

By the time I opened my own doors, I wasn't guessing. I had walked through dozens of practices and quietly built a blueprint.

These lessons aren't just for chiropractors. Whether you're a dentist, physiotherapist, or any practice owner — the principles are universal.

That's exactly what I teach through True North Coaching.

👩‍⚕️ Health professionals & clinic owners: Want to grow your practice with proven systems instead of trial and error? Let's talk. Call True North Coaching at 778-215-9310 or tap the link in bio → https://linktr.ee/truenorthpm

🌿 Patients in Kelowna: Ready for expert spine and joint care? Call Tutt Street Family Chiropractic at 250-486-0062 or visit → https://linktr.ee/tuttstreetfamilychiropractic

For general education only — not individualized medical advice.

🎓 You're Great at Medicine. But Nobody Taught You Business.

Fresh out of school. Maybe you're an associate. Maybe you're eyeing your own practice.

If that's you — this one's for you.

Here's the truth most health professionals never hear:

You graduated as an EXPERT in your craft. 🩺

If you're a nephrologist, you know kidneys. If you're a brain surgeon, you're brilliant in the OR. If you're a chiropractor, you understand the spine and joints like no one else.

We're all masters of our profession.

But here's the gap 👇

1️⃣ School made you a clinician — not a CEO.

No one taught you cash flow, scheduling systems, hiring, retention, or marketing.

2️⃣ Clinical skill ≠ business survival.

Brilliant practitioners close their doors every year — not because they're bad at what they do, but because the business side was never taught.

3️⃣ The "missing semester" is fixable.

Running a thriving practice is a skill set. It can be learned, systemized, and mastered — just like your clinical work was.

That's exactly what we build with health professionals every day.

Whether you're an associate, a new grad, or a clinic owner ready to grow — you don't have to figure this out alone.

👉 FOR DOCTORS & THERAPISTS: True North Coaching helps you grow your practice, increase profits, and reclaim balance with proven systems and strategy. Call 778-215-9310 or visit linktr.ee/truenorthpm

👉 FOR PATIENTS in Kelowna: Tutt Street Family Chiropractic is here for your spine and joint care. Call 250-486-0062.

🔗 Links in bio: linktr.ee/drcaryyurkiw

For general education only — not individualized medical or business advice.

The failure I see most often in practice marketing.
A practice boosts a post, watches the reach figure climb, and concludes that reach and demand are the same
thing. They are not. Three thousand local views next to a phone that doesn't ring is a conversion problem
wearing a marketing costume.
The second version is buying traffic before conversion has ever been measured — paying to generate enquiries
that were never going to start. Filling the bucket faster without having looked at the hole.
Fix the leak, then buy the traffic, and everything you spend afterwards works harder.
We go properly into this on Saturday, September 12 · 8:00 AM PT / 11:00 AM ET: tr.ee/YSP9-3BzXQ
H A S H T A G S

🎓 You just graduated. Now what?

Maybe you're an associate. Maybe you're dreaming about opening your own practice.

If so — this one's for you.

Here's the truth nobody warned us about in school:

Most doctors and therapists come out of training as experts at what they do.

🧠 A brain surgeon is brilliant in the OR.

🫘 A nephrologist knows kidneys inside and out.

🦴 A chiropractor understands the spine and joints.

We spent years mastering our craft.

But here's the gap...

Nobody taught us how to run a business.

That's the missing semester — the one they skipped.

You can be the best clinician in your city and still struggle if the business side isn't working.

💡 Patient flow. Retention. Systems. Profitability. Balance.

These aren't things you "just figure out." They're skills — and they can be learned.

That's exactly what this webinar is about: helping health professionals build a practice that thrives, not just survives.

If you're a doctor or therapist ready to stop guessing and start growing, let's talk.

📞 True North Coaching (practice growth for doctors & therapists): 778-215-9310

🔗 https://linktr.ee/truenorthpm

And if you're local to Kelowna and need care for your own spine and joints:

📞 Tutt Street Family Chiropractic: 250-486-0062

🔗 https://linktr.ee/tuttstreetfamilychiropractic

👉 Click the link in bio or Linktree to connect.

For general education only — not individualized medical advice.