shift

shift^ announces the appointment of Trayana Pamoukchieva, MBA as Head of Mergers & Acquisitions, reinforcing its focus on scaling through strategic deals, partnerships, and value creation.

With over 14+ years of international experience in strategic finance, transformation, and complex cross-border operations, Trayana brings deep expertise in M&A processes, exit strategy advisory, due diligence ex*****on, and post-acquisition integration. Her track record includes leading multi-entity initiatives across 15+ countries in Europe, Africa, and Asia, as well as building and scaling finance functions in high-growth environments.

In her new role, she will lead the company’s M&A agenda end-to-end - from deal origination and evaluation to ex*****on and integration - playing a key role in accelerating the company’s next phase of growth.

"shift^ is building at speed and with clear ambition. M&A will be a critical lever for scaling, and I’m excited to help drive that journey,” said Trayana.

Her experience spans groups with 10+ entities and oversight of €20M+ revenue streams, combining strong ex*****on with a pragmatic, results-driven approach.

Beyond her corporate role, Trayana is a certified ECPC Coach and is currently training as a Bodynamic Practitioner, bringing a distinct perspective on leadership, performance, and organizational effectiveness.

“Trayana brings exactly the combination we value most at shift^ - strategic thinking, ex*****on discipline, and the ability to create real value through complex transactions. As we continue building shift^ as a trusted partner for founders, investors, and businesses navigating growth, M&A becomes a natural and critical part of that journey. I’m very happy to welcome her to the team.” said Borislav Borislavov, shift^ Managing Director

Pitch2Pitch: The Bulgarian Startup Competion Season Opening

Countdown to season 5!

6 DAYS LEFT

📅 11.10. 24
🕖️ 19:30h
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🐣 ! Let the Easter egg-cracking tradition remind you that leadership is about transformation and courageous action.

🌱 : Just like Easter symbolizes a fresh start, encourage new ideas and projects that can transform your organization.

💡 : Give your team the freedom to think outside the box and challenge traditional methods. Great things never came from comfort zone.

🏆 : Promote a healthy competitive environment that pushes everyone to excel while supporting each other’s growth.

🛠️ : View each setback as a foundation for growth. Every challenge is an opportunity to learn and become stronger.

🎉 : Make time to celebrate your team’s successes. Recognizing achievements fuels motivation and builds a supportive culture. Are you ready to crack your status quo?

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