La Trobe Bookkeeping

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La Trobe Bookkeeping I make businesses more profitable. As a Profit First Bookkeeper that’s my job 💸 It's your business. Your profit should come first. But what about profit?

I serve entrepreneurs and small business owners to grow their businesses, profitably. Traditionally accounting and bookkeeping services are transactional - do the books, prepare the taxes, etc. Numbers in, numbers out, and you pay a fee. What if at the end of the day, by working with your bookkeeper you actually fattened your wallet? My business does just that. Yes... we are excellent at bookkeeping, but you should expect that from anyone you work with. What makes us different is that we drive profitability in your business. We are certified in the Profit First method, have direct hands-on experience increasing the profits for multiple businesses, and have access to profit specialist throughout the globe. What this means is we have the strategies to make your business more profitable than it has ever been before. And we are ready to do it for you starting now.

Revenue coming in doesn’t mean money is staying in.You’ve had a good month.Sales are up. New clients are coming in. Invo...
15/10/2026

Revenue coming in doesn’t mean money is staying in.

You’ve had a good month.

Sales are up. New clients are coming in. Invoices are being paid.

So why does your bank balance still feel disappointingly low? 🤔

It’s a question worth asking before you set another revenue target.

Sometimes, the problem isn’t how much money your business is bringing in. It’s what happens to that money once it arrives.

Expenses increase. Subscriptions accumulate. Business costs creep up. Tax deadlines approach. And your own pay gets whatever happens to be left.

Before you focus on making more, take a closer look at what you’re already making.

Ask yourself:
đź’­ What are my biggest business expenses right now?
đź’­ Am I setting money aside for tax and profit consistently?
đź’­ Do I know how much of my revenue actually stays in the business?
đź’­ Is my own pay improving as revenue grows?

You don’t need to have every answer today. But understanding where your money goes is the first step towards making more intentional decisions.

Because more revenue is wonderful. But being able to keep more of what you earn? That’s where things can start to feel different.

Let me ask you:

If your revenue stayed exactly the same for the next six months, would you be happy with how much money you’re actually keeping?

I’d love to hear your thoughts. 💗

Profit has never been about becoming rich.For me... Profit means choices. It means paying yourself without guilt. It mea...
15/10/2026

Profit has never been about becoming rich.

For me...

Profit means choices.

It means paying yourself without guilt.

It means taking a holiday without wondering how you'll pay the bills when you get back.

It means looking after your family.

It means sleeping better at night.

And it means having enough to give back. One of the reasons I'm so passionate about Profit First is because I've seen what happens when business owners finally stop living invoice to invoice.

Everything changes.

Their confidence changes.

Their decisions change.

Their business changes.

Profit isn't selfish.

It's what allows your business to keep serving others for years to come.

What does profit mean to you?

13/10/2026

Some businesses look successful online.

But behind the scenes they’re financially exhausted.

Profit reveals the truth.

You didn’t start a business to become its most overworked and underpaid employee.But sometimes, that’s exactly what happ...
12/10/2026

You didn’t start a business to become its most overworked and underpaid employee.

But sometimes, that’s exactly what happens.

You work longer hours.
You take on more clients.
You carry the responsibility of paying your team, your suppliers and your bills.

And somehow, your own pay is still the thing that gets pushed to the bottom of the list.

You tell yourself you’ll pay yourself more when revenue increases, when expenses settle down or when things finally get less busy.

But what if the answer isn’t simply to work harder or bring in more clients?

What if your business needs a better plan for the money it already earns?

Because building a successful business should mean more than creating a job that demands everything from you.

It should pay you properly. It should protect profit. And it should support the life you’re working so hard to build.

Take a moment to think about this:

If you were your own employee, would you be happy with the way your business is paying you?

I’d love to hear your thoughts.

Revenue coming in doesn’t mean money is staying in.Your sales are up. Your clients are paying. Money is coming into the ...
11/10/2026

Revenue coming in doesn’t mean money is staying in.

Your sales are up. Your clients are paying. Money is coming into the business.

So why does it still feel like there’s never quite enough?

You might be working harder, bringing in more revenue and growing your client base, yet still worrying about tax, struggling to pay yourself consistently or wondering where all the money went.

Here’s the thing.

Making money and keeping money are two different things.

Your revenue has a lot of jobs to do.

There are operating expenses, tax obligations, team costs, owner’s pay and profit to consider.

If you don’t have a clear plan for where that money needs to go, it can disappear into expenses before you realise what’s happening.

And chasing more sales won’t necessarily solve the problem if the money coming in isn’t being managed well.

Before setting your next revenue goal, take a moment to look at what’s happening with the money you’re already making.

Are you keeping more of it?
Are you paying yourself consistently?
Are you protecting profit?

Because growth should mean more than a bigger number on your sales report.

💗 Let me ask you: If your revenue increased tomorrow, would you know how much of that extra money you’d actually keep?

You didn’t start a business to become its most overworked and underpaid employee. You started a business for a reason. M...
10/10/2026

You didn’t start a business to become its most overworked and underpaid employee.

You started a business for a reason.

Maybe it was more freedom. More flexibility. More income. Or the chance to build something of your own.

But somewhere along the way, the business became another thing demanding more of you.

Longer hours. More responsibility. More decisions.

And when it comes to paying yourself? You’re still waiting to see what’s left.

Sound familiar?

Here’s something worth asking yourself.

If your business relies on you working harder and harder, but still can’t pay you consistently, is the problem really that you need to do more?

Or could it be that the money needs a better plan?

More sales can help, but they won't automatically create more profit or a better life.

Your business should support you, too.

That starts with understanding where your money goes, making room for your pay and protecting profit before everything else gets spent.

You deserve to benefit from the business you’re working so hard to build.

Does your business give you more freedom, or does it feel like you've created a job you can never switch off from?

What if your business wasn't just there to pay the bills? What if it could actually help you create the life you want? A...
08/10/2026

What if your business wasn't just there to pay the bills?

What if it could actually help you create the life you want?

A profitable business can give you choices.

It can help you pay yourself properly.

It can support your family. It can create jobs.

It can give you the freedom to take a holiday without worrying about what happens to the business while you're away.

And it can give you the ability to support causes and people that matter to you.

That is why I care so deeply about helping business owners build businesses that pay them properly and protect profit.

Because profit isn't something to apologise for.

Used with intention, it becomes a tool for impact.

So instead of asking:
"How much more can my business make?"

Try asking:

"What would a more profitable business make possible for me?"

More freedom? More security?
More time with the people you love?
More generosity?
More choices?

I'd love to know.

What would a more profitable business make possible for you? ❤️

Paying yourself shouldn’t depend on whether there is money left over.So, let’s do a quick Owner’s Pay Test. Ask yourself...
07/10/2026

Paying yourself shouldn’t depend on whether there is money left over.

So, let’s do a quick Owner’s Pay Test.

Ask yourself:

1. Do you pay yourself a planned amount on a regular date?

2. Do you know what percentage of your real revenue goes to your pay?

3. Can your business pay you without borrowing from tax money?

4. Has your pay increased as the business has grown?

If most of your answers are no, this is not a personal failure.

It’s a sign that your money needs a clearer system.

Start with one consistent transfer.

It doesn’t have to be a huge amount. Small and repeatable is stronger than large and occasional.

Your business should be working for you too.

So, how many “yes” answers did you get? 0, 1, 2, 3 or 4?

More clients. More team members. More software. More responsibility. From the outside, it looks like success. But here’s...
06/10/2026

More clients.
More team members.
More software.
More responsibility.

From the outside, it looks like success.

But here’s the question I want you to sit with:

What is all that growth actually giving you?

More consistent pay?

More profit?

Less debt?

More time?

Greater impact?

Because growth for the sake of making the business bigger can quietly create more pressure for the person running it.

And if your revenue keeps increasing but your personal income, freedom or peace of mind doesn’t...

what exactly are you growing?

Your next revenue goal should have a purpose beyond a bigger number on the dashboard.

Maybe it’s paying yourself more consistently.

Maybe it’s finally taking the holiday you keep postponing.

Maybe it’s creating breathing room. Maybe it’s having the capacity to support the people and causes that matter to you.

Growth should improve your life, too. So let me ask you: What do you want your next stage of business growth to give you?

Not your business.

You.❤️

Most businesses follow this pattern: Sales minus expenses = whatever profit happens to be left. The trouble is that expe...
05/10/2026

Most businesses follow this pattern:

Sales minus expenses = whatever profit happens to be left.

The trouble is that expenses have a habit of growing to use the money available.

Reverse the habit. Allocate a percentage to profit first, then run the business on what remains. You don’t need to start with a huge percentage.

You need to start with a percentage you can repeat.

Profit becomes predictable when it is treated as a priority, not a surprise.

What small percentage could your business begin protecting this month?

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PO Box 5696
Perth, WA
6000

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