07/10/2026
Is it a hobby or business?
If you are earning money through online activities you should understand when a hobby, side hustle, or online activity becomes a business for tax purposes.
👉🏼Key points
* If you're creating content online, selling through online marketplaces, or earning income via social media platforms, your activity may be considered a business rather than a hobby. �
* If you are carrying on a business, you may need to:
* report your income�
* keep business records�
* obtain an ABN (Australian Business Number)�
* register for GST in some circumstances. �
* The ATO emphasises that income is not limited to cash payments. Gifts, free products, services, perks, and other benefits received through your online activities can also have tax implications. �
* The ATO has resources available for:
* content creators�
* online sellers�
* influencers. �
* These resources include industry guides, the “Content, clicks, income and tax” course, and small business tax education materials. �
* The article encourages people to review ATO guidance on determining whether they are actually operating a business and to subscribe to small business updates and newsletters. �
🥤Practical takeaway
If you're earning money, receiving free products, affiliate commissions, sponsorships, or other benefits from activities such as social media, content creation, online selling, or similar online ventures, the ATO wants you to check whether your activity has crossed the line from a hobby into a business, as different tax obligations may apply.
The ATO looks at the overall nature of the activity, not just whether you make money.
🎨More likely to be a hobby
An activity is generally a hobby if:
* You do it mainly for enjoyment, personal interest, or recreation.�
* Making a profit is not the main objective.�
* The activity is irregular or occasional.�
* You don't operate in a business-like way.�
* You don't have formal business plans, systems, or marketing activities.�
Examples:
* Selling a few unwanted items on Facebook Marketplace.�
* Occasionally making crafts and selling some to friends.�
* Running a social media account for fun and occasionally receiving small gifts.�
📥More likely to be a business
An activity is more likely to be a business if:
* You intend to make a profit.�
* The activity is repeated and ongoing.�
* You keep records and track income and expenses.�
* You advertise, market, or actively seek customers.�
* You operate in an organised, business-like manner.�
* The scale of the activity is growing or significant.�
Examples:
* Regularly selling products online with the aim of generating income.�
* Being a content creator who earns from sponsorships, ads, affiliate links, or free products in exchange for promotion.�
* Providing services online and charging clients.�
🤷🏼♀️Why it matters
If your activity is a business, you generally need to:
* Declare the income in your tax return.�
* Keep records.�
* Consider obtaining an ABN.�
* Consider GST obligations if your turnover reaches the registration threshold.�
If it's genuinely a hobby, hobby income is generally not taxable, although the specific facts matter.
💉A simple test
Ask yourself:
"If I stopped making money from this, would I still be doing it purely for enjoyment?"
If the answer is yes, it's more likely to be a hobby. If you're actively trying to grow income, attract customers, and make profits, it's more likely to be a business.
For example, if someone in NSW starts posting cooking videos for fun and occasionally gets sent a free sample product, that's often hobby territory. If they begin negotiating brand deals, earning affiliate commissions, and regularly promoting products, the ATO is much more likely to view it as a business.
📚Record-keeping tip
If you're earning any money at all, even if you think it's a hobby, keep:
* invoices and receipts
* bank statements
* records of free products received
* sponsorship agreements
* affiliate income reports
Good records make it much easier if your activity later grows into a business.
Get guidance on tax obligations for content creators, online sellers and influencers.