08/10/2026
I think a lot of business owners are so used to their accountant doing their tax and their bookkeeper keeping Xero up to date that they don’t actually realise there’s an entire layer of financial support missing from their business
the thing is you can have a GREAT accountant and a GREAT bookkeeper and still have nobody asking why you didn’t make a profit last month
or why your wages have increased but your revenue hasn’t
or why you’ve just had your BIGGEST month of the year but there’s somehow not enough money in the bank to cover what’s coming out
because knowing your numbers and having someone who knows your business well enough to question them are two very different things
I want to know what you’re selling, what it’s costing you to deliver, who’s doing the work, how you’re getting paid and whether the money you’re making is actually supporting the business (& LIFE) you’re trying to build
because sometimes the problem isn’t that you need more clients
sometimes your most expensive offer is your least profitable for the time you’re putting into it
sometimes you’re doing $100k months but spending two of them making barely any profit and relying on the third to make up for it
sometimes the money is there on paper but nobody’s sent the invoices or thought about the $40k in tax and payroll that’s about to leave the bank and I don’t think you can properly advise a business on those things when you’re only looking at it once a quarter or once a year
you need context
you need to know the owner, the people, the offers, the decisions being made and what’s actually happening in the day to day
because the numbers will tell you what happened but they won’t always tell you WHY
that’s where having someone close enough to ask the right questions changes everything
anyway I think far too many founders are making financial decisions completely on their own while technically having an accountant and a bookkeeper
and I don’t think that should be the standard
the financial side of your business should be helping you make the decisions that create a life you actually get to enjoy not becoming another full time job you never signed up for