Vince Perri

10/20/2026

Courtney Schawl told me she charges a couple grand for this kind of advice. Then she gave it away on the show.

I asked her for the secret sauce on Meta ads. She is a former music therapist who now runs Social Script and co-founded Biggs Bass Academy, so there are results behind what she says. I admitted I had run into the same problem with my own instant forms.

Who calls your new leads, and what is the first thing they say? Tell me below.

10/20/2026

Two marketing pros told me the same thing, and it surprised me: my business content is too business.

I talk about margins, acquisitions and lifetime value of a customer on my channel, and they told me, politely, that nobody can follow it. Their advice: keep the top of your content broad, let people fall in love with the person, then narrow it down to the business once they land on your profile.

Here is the part I could not argue with. My most watched videos have nothing to do with business. They are with my son and my family.

I talked it through with Courtney Schawl on this episode, along with her Meta ads secrets. Watch it here: https://youtu.be/AVPQf51eW68

What is the most-watched thing you have ever posted? Tell me below.

A $3 cost per lead on Meta ads? Courtney Schawl, founder of One Day...

10/19/2026

Courtney Schawl charges a couple grand for her Meta ads advice. In this episode she handed a lot of it over for free.

We got into instant forms, ads that stop the scroll, why she says AI scripts get zero likes, and why my most watched videos have nothing to do with business. I even stole one of her ad ideas.

Watch the full episode: https://youtu.be/AVPQf51eW68

What is the best piece of marketing advice you have ever gotten? Tell me below.

A $3 cost per lead on Meta ads? Courtney Schawl, founder of One Day...

10/18/2026

When was the last time a doctor gave you a full hour?

Dr. Sam and Mariana Mikhail of Triunity Wellness built a clinic around exactly that. A first visit runs an hour or more, sometimes two and a half.

This week's episode is a conversation about what happens when a husband and wife build a business around time. Normal labs and still feeling off, how they run a clinic together, and where the hype ends and the help begins.

I could have gone another three hours. Tell me below: when did a doctor last give you that much time?

Not medical advice. The guests' views are their own.

Your labs look normal. Your doctor says you're fine. So why do you ...

10/17/2026

If you took Monday through Wednesday off, what would break first?

Do not answer from memory. Test it. Take a controlled three days away, then seven, then fourteen. The point is not to hide. The point is to find out where the business still needs you.

And when you come back, do not rescue the system. Write down what stopped, then fix the gap that caused it.

How many days could you be gone right now? Comment 0, 3, 7 or 14.

10/16/2026

If you disappeared for two weeks, could your team close a lead the way you do?

If it only lives in your head, you do not have a system. You have a dependency.

One page fixes it. Record yourself doing it, walk through it, and make it simple enough for someone with zero experience to follow.

Which process only lives in your head? Tell me below.

10/15/2026

Two brokers being candid about something advisors rarely say out loud.

Fellow broker Alessandro Antezza and I compared notes on how business owners react when AI comes up in our work. Where you land on what he says is your call. I want to hear it.

Just before this, he makes a point that frames everything: AI gives you the process, but the person builds the trust.

If your advisor used AI to do better work for you, would you want to know? Tell me honestly below.

10/15/2026

Five quick ones. Margin or mirage?

Real profit improvement, or just revenue that looks good? I gave my answers in this week's episode. I want to see if you agree before you watch.

Comment your five answers like this: 1 margin, 2 mirage, and so on. I will post mine later today.

Which one did you hesitate on?

10/14/2026

One of the easiest ways to increase your margin is to raise your prices.

New episode is up, watch it here.

Revenue is for vanity. Profit is for sanity. A home service company...

10/14/2026

Owner dependent. No flashy technology. It still sold at a 5 to 6x multiple.

By traditional standards, this irrigation company should not have sold for much. What it had was over 1,000 five-star Google reviews. Leads came in on autopilot, the community already trusted the name, and the buyer paid for that.

Here is the thing. A moat is not what you believe your business has. It is what a buyer can verify without taking your word for it.

I look for it in four places: the people, the systems, the customers and the reputation. In my experience, roughly 80% of a company's value sits in those four, not in revenue. For this company, it was reputation.

What is your business's moat, and could a stranger verify it?