Karel Mergl - Agency Development Manager with Colonial Life

𝗜 𝗵𝗮𝘁𝗲 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀.

There, I said it.

For years, I’ve worked with insurance companies on their digital marketing campaigns.

And every time I scrolled through their LinkedIn feeds, I couldn’t help but laugh. Photo after photo of people standing in front of banners, smiling with name tags, holding coffee cups like trophies.

I used to think and ask my clients out loud:
“𝘋𝘰 𝘺𝘰𝘶 𝘥𝘰 𝘢𝘯𝘺𝘵𝘩𝘪𝘯𝘨 𝘦𝘭𝘴𝘦 𝘣𝘦𝘴𝘪𝘥𝘦𝘴 𝙘𝙤𝙣𝙛𝙚𝙧𝙚𝙣𝙘𝙚𝙨?” 😂

And yet… here I am.
Sitting at the Charlotte airport at 6 AM.
On my way to, yep, an 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲.

Funny how life circles back, isn’t it?
Poetic justice, served with a boarding pass.

I was invited, and while I’d rather be out meeting clients or building the Greensboro agency, I decided to go. It’s my first one, and I want to meet more of the team.

But don’t worry, my feed won’t suddenly turn into a highlight reel of conference selfies.

Because my focus is still where it belongs:
👉 𝘛𝘢𝘭𝘬𝘪𝘯𝘨 𝘵𝘰 𝘤𝘭𝘪𝘦𝘯𝘵𝘴
👉 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘳𝘦𝘢𝘭 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴
👉 𝘎𝘳𝘰𝘸𝘪𝘯𝘨 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘮𝘢𝘵𝘵𝘦𝘳𝘴 𝘪𝘯 𝘎𝘳𝘦𝘦𝘯𝘴𝘣𝘰𝘳𝘰

Still, I guess a short break doesn’t hurt.
So, conference life… let’s see what you’ve got. ✈️

If you see me posting a “𝘣𝘰𝘰𝘵𝘩 𝘴𝘦𝘭𝘧𝘪𝘦,” please send help.
It means 𝘁𝗵𝗲𝘆 𝗴𝗼𝘁 𝗺𝗲. 😂

hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag

P.S. Where do you stand on this conference stuff, love/hate?

Why I Decided to Start a Voluntary Benefits Agency in Greensboro

In my recent posts, I mentioned that I’m launching a voluntary benefits agency right here in Greensboro, NC. And today, I want to share why.

GREENSBORO IS THRIVING:
➢ The city is quietly becoming one of the strongest business ecosystems in the Carolinas. Over 60 new companies have expanded or relocated to the Triad region in just the last couple of years.

IT’S UNDERRATED — AND THAT’S AN OPPORTUNITY:
➢ While Charlotte and Raleigh get most of the attention, Greensboro has the perfect balance of affordability, infrastructure, and entrepreneurial spirit.

IT’S GROWING FAST:
➢ There’s a steady influx of new small and mid-sized businesses, and those companies are actively looking for ways to attract and retain top talent. That’s where we come in.

THE VIBE AND QUALITY OF LIFE ARE UNMATCHED:
➢ Mild weather, a supportive business community, and a down-to-earth energy that makes things happen.

WHAT WE DO
My team and I help businesses strengthen their employee experience through voluntary benefits. These are affordable, customizable coverage that supports employees when they need it most.

HERE’S A SNAPSHOT OF WHAT WE OFFER:
↳ 𝗔𝗰𝗰𝗶𝗱𝗲𝗻𝘁 & 𝗗𝗶𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗣𝗹𝗮𝗻𝘀: Help employees protect their income when unexpected events happen.
↳ 𝗟𝗶𝗳𝗲 & 𝗖𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗜𝗹𝗹𝗻𝗲𝘀𝘀 𝗖𝗼𝘃𝗲𝗿𝗮𝗴𝗲: Provide peace of mind for families when it matters most.
↳ 𝗗𝗲𝗻𝘁𝗮𝗹 & 𝗩𝗶𝘀𝗶𝗼𝗻: Affordable add-ons that employees appreciate.
↳ 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗘𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: We simplify the benefits conversation and make it easy for businesses to onboard with confidence.
↳ ...𝗮𝗻𝗱 𝗺𝗼𝗿𝗲

WE’RE GROWING, AND HIRING!
Right now, I’m looking for 3 key people to join me in building something special here in Greensboro.

If you’re ambitious, self-driven, and looking for a commission-based 1099 opportunity with flexibility, let’s talk.

Drop a comment below or message me directly. I’d love to connect!



P.S. And if you’re an employer looking to enhance your employees’ benefits package, we surely need to talk.

Why Video Marketing Is So Powerful?

Video marketing has changed the way people consume content and engage with the world. The same applies when it comes to capturing a lead, video plays a significant role. In fact, video content has proven to be 78% more influential and is a more powerful driver of sales than any other content format. According to HubSpot, 80% of users watch video content on their phones, 50% watch it on YouTube, and 30% on Facebook.

When you create a video, you can attract and convert more prospective buyers by being transparent about your brand, which is a critical component of any video marketing campaign. It can help you increase the time on your site, capture more leads, and help your business rank higher in searches. With video marketing, you can connect with your audience more effectively, create stronger brand awareness, and drive more traffic to your website.

From a marketing standpoint, video is incredibly powerful. For one thing, it’s incredibly shareable. Video content is 10x more likely to be shared than any other digital content. This is typically attributed to the fact that we are programmed to have a hard-wired need to spread information via empathy, and video content can be incredibly compelling when it taps into that.

The question is, where should you go to get started? Which platform and therefore format fits your brand the most? Each platform has its own set of video formats and styles, so it’s important to know which platforms have videos that suit your brand’s style and messaging. Intro to video formats like list videos, explainer videos, and product reviews are best used on platforms like YouTube. This platform in 2022, by the way, is used by 88% of marketers. Second and third place are taken up by LinkedIn and Instagram. Facebook comes in close at number four. Last spots on the list, i.e. eleventh, twelfth and thirteenth are taken up by Virtual Reality (VR), 360 Video and Snapchat, in that order. Last place Snapchat is utilized by mere 6% of marketers.

Some simple facts for the number crunchers:
- 95% of viewers retain a message when they watch it in a video, compared to 10% when reading it in the text
- 92% of mobile users share videos with friends
- 82% of all consumer internet traffic is taken up by video content
- 59% of executives prefer watching video content over reading text
- 72% of people will watch a video rather than read the text manual when learning to use a new product
- 88% of users spend more time browsing sites with videos

Fact is, video marketing is more popular today than ever, with consumers turning to video to learn about a product or service, connect with brands, and share their experiences. If your business doesn't use video content to reach out to current or future customers, then you're missing out on a huge opportunity! Oh yes, one last thing, with that much video content being produced, your content must be high quality. And that's the tricky part, where many businesses get disappointed. Let us help you make your video content stand out from the rest.

Let Us Help You Maximize Your Earnings https://globmer.com/let-us-help-you-maximize-your-earnings

How To Get Licensed In Any State https://globmer.com/how-to-get-licensed-in-any-state