JW Player

Advertisers interested in exploring contextual video in 2022, consider campaigns around key tentpole events. These key marketing events provide increased visibility for brands that want to be actively engaged with major news and lifestyle stories. Read the blog: https://www.jwplayer.com/blog/tentpole-events-contextual-advertising?utm_source=facebook&utm_medium=social&utm_campaign=ad-event-calendar

Contextual Video Advertising: Calendar of Tentpole Events for 2022 Discover top tentpole events for 2022 in this Contextual Video Advertising Calendar from JW Player’s Ad Demand team which generates increased ad opportunities for contextually targeted video ads

🧠 JW Player's executive team chimes in this Thursday, Jan 27th @ 11am ET, on 2022 Video Industry Predictions. Join executives Brian Rifkin, Dave Otten, and Jeroen Wijering for a roundtable discussion on 2022 trends and the future of video for publishers, broadcasters, and other digital media companies. https://jwplayer.com/webinars/2022-video-predictions?utm_source=facebook&utm_medium=social&utm_campaign=wbn-predictions-jan-2022

Video Industry Predictions for 2022 - JW Player Video Insights WEBINAR: Discover JW Player's data and insights on the future of video streaming with their predictions on what the video industry will look like in the year ahead.

U.S. advertisers are putting more money into ’s pocket — and has a lot to do with it. Check out Advertiser Perceptions latest survey in MediaPost ost to learn more:

CTV Ad Revenues Continue To Rise, As Do Concerns Over Reach, Frequency Some 60% of ad execs surveyed believe, completely or to an extent, that when they buy CTV impressions it is without knowing the reach, frequency and effectiveness of their campaign, according to Advertiser Perceptions. Only 19% disagree with this statement, and 20% are neutral.

JW Player is excited to announce that our Broadcast Live solution has been recognized by TVBEurope's IBC Best of 2021 awards, recognizing standout broadcast products & solutions brought to market this past year.
https://www.jwplayer.com/broadcast-live-award?utm_source=facebook&utm_medium=social&utm_campaign=best-of-show-21

How many on-demand services have you subscribed to this year? Analytics by Ampere Analysis show that SVOD services drove global content spending by more than $20 billion. Check out MediaPost for more:

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The holidays are here, and publishers are in prime position to capitalize on the annual holiday surge in traffic. JW Player’s CEO Dave Otten shares best practices for publishers to increase traffic and digital video viewership. Read more:

5 publisher video strategies for a successful Christmas shopping season | What’s New in Publishing | Digital Publishing News Christmas is here, and publishers are in prime position to capitalize on the annual holiday surge in traffic and digital video viewership. An analysis of JW Player’s network of over 12,000 independent publishers, broadcasters and media companies found that, in the lead up to the holidays, seasonal...

The IAB Tech Lab introduced new advertising standards to enable the seamless buying of inventory. Learn in MediaPost how this way of ad-bidding is similar to how traditional TV advertising is bought and sold:

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JW Player’s executive team is excited to announce our predictions for the year ahead. From interactive to mixed monetization models, SEO-optimized video, curated playlists, DTC video, and more — read what trends to be on the lookout for:

NEWS: JW Player Predicts Future Video Industry Trends in 2022 JW Player predicts 2022 will be the year of interactive video, mixed monetization models, SEO-optimized video, curated playlists, DTC video, and free TVs.

TODAY: Join JW Player and Applicaster in conversation with Edye —the first premium OTT app platform developed by HITN at 12:00pm EST. RSVP:

Future-Proofing Your OTT App: Strategies for Success in 2022 Future-Proofing Your OTT App: Strategies for Success in 2022 - JW Player Webinar with Applicaster, EDYE Learn how to build engaging OTT apps with flexibility using OTT online video player platforms JW Player and Applicaster - with insight from OTT video player EDYE

BLOG: CafeMedia's network of 3,000+ independent publishers experiences higher advertising CPMs around certain topics and segments, in particular around holiday-themed food and recipe content.
Read more:

Video Best Practices: How CafeMedia maximizes CPMs during the holidays Learn how CafeMedia’s network of 3,000+ independent publishers increase video advertising CPMs with publisher best practices from JW Player

A recent Deloitte analysis shows that addressable TV no longer have the reach it used to. Read in MediaPost to learn about how traditional TV measurement could evolve to welcome advanced digital marketing strategies to make better outcomes:

Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The Value With traditional TV audiences shrinking, being able to aggregate audiences across broadcast, AVODs, digital, social media and online games will drive a boom in addressable -- if deduping, unified measurement and streamlined inventory access are in place.

WEBINAR: Join representatives from JW Player and Applicaster in conversation with EDYE—the first premium OTT app platform developed by HITN on December 15 at 12:00pm EST.

The discussion will include insights on OTT audience viewing habits, strategies for success when launching OTT apps, and predictions on the opportunities & challenges for the year ahead.

RSVP here:

Future-Proofing Your OTT App: Strategies for Success in 2022 Future-Proofing Your OTT App: Strategies for Success in 2022 - JW Player Webinar with Applicaster, EDYE Learn how to build engaging OTT apps with flexibility using OTT online video player platforms JW Player and Applicaster - with insight from OTT video player EDYE