New York Fabulous

Are influencers out of control? At this café, maybe.

Dae, a new design shop and café that opened in Carroll Gardens this summer, serves photogenic checkerboard butter on milk bread and sells equally photogenic home goods like a hammered-metal pour-over coffee brewer. But over the past two months, it has become inundated with been hordes of influencers armed with tripods. The situation has gotten so bad that Dae had to take the drastic step of banning people from taking photos and videos inside the shop entirely (with the exception of “quick snaps” at one’s own table). As it posted in an Instagram Story earlier this week: “We love food and drink photos (clearly) … but the TikToks and Instagram photoshoots have gotten a bit out of control for us.”

Head to the link in our bio for more on how the influencers are ruining this café's curated vibe.

How absolutely fabulous!

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