12/13/2023
This holiday ad from Chevrolet, in collaboration from Alzheimers Association, gets to my heart strings every time. It feels more like a great storytelling than ad. It's a great opportunity for Chevrolet to emotionally connect with us without disruptive ads or entertainment.
Who can't relate to the debilitating disease of dementia and Alzheimer's, that affects an estimated 6.7 million Americans ages 65 and older, and how it challenges and deeply impacts long built relationships. It becomes especially difficult during special family gatherings like Christmas and holidays.
I love how Chevrolet tells this story at the sweet spot of this family gathering, draws us into something we're all so familiar with and uses John Denver's song, "Sunshine On My Shoulder". Perfect ex*****on of Brand Storytelling to connect our hearts with the brand. And when you can get an audience to laugh and/or cry, you've won. It seems they've done both.
What kind of brand storytelling are you using to connect audiences to your brand?
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A Holiday to Remember | Chevrolet
The best part of the holidays is the memories, the ones we make and the ones we reminisce.Watch this heartwarming story about a woman’s holiday journey to gi...
10/12/2022
What a loss to the world to hear of her passing yesterday! I had the privilege of working on set during the making of one of her Murder She Wrote films in the 90s. More than a decade later I had the pure delight of producing an on camera interview with her for Ellis Island Statue of Liberty foundation. Angela Lansbury was genuine, passionate and a class act through and through. She left the world a better place from the stories she told through her acting!
04/11/2022
So grateful to be a part of the first ever Brand Storytelling Brand Film Certification cohort program with Eastern Tennessee State University. What an amazing opportunity to network and collaborate with some of the top filmmakers in the world. Add to that an equally talented educational team teaching best practices and collaboration in this new industry where storytelling, filmmaking and marketing collide in a unique and powerful way to engage, entertain and inform rather than standard interrupt marketing practices using documentary and narrative films. REI, Jeep, Johnson & Johnson, Intel, Pepsico, Patagonia, and dozens more have created entire studios dedicated to brand awareness through brand storytelling.
Last, but not least, a very special thank you to Stephen Marshall, PhD and Rick Parkhill for creating this program and the special invitation to take part.
Brand Storytelling Brand Film Certification was issued by Brand Storytelling to Michael Mills.
This industry-recognized certification demonstrates the earner has taken a deep dive into the core aspects of brand funded entertainment designed by industry professionals and delivered by East Tennessee State University. The earner has successfully completed the course materials and responded to a....
