Countless is a forward-thinking accounting firm, based entirely in the cloud. We offer a full suite We treat each other and our clients with respect. xx
Countless was founded on a heartfelt calling to provide a beautiful and loving place for those in finance to thrive – without having to sacrifice a work/life balance. We strive to offer meaningful, high-paying work in an encouraging and uplifting atmosphere. We give back. We approach our craft with gratitude, balance, and integrity. We seek continuous improvement and work to build lasting relationships.
07/23/2026
A lot of people think tax strategy starts in April.
It doesn’t.
The best tax savings don’t come from last-minute deductions; they come from smart decisions made all year long.
If your tax strategy is “I’ll deal with it when my CPA emails me,” we should probably talk. 👀
People love to talk about avoiding lifestyle creep.
I don’t. If you’re working hard and making more money, it’s okay if your life gets a little better too.
The difference is I set money aside ahead of time.
That’s all a sinking fund is. A tiny transfer every paycheck so Future Me doesn’t have to scramble (or pretend the credit card statement doesn’t exist).
You can use them for literally anything. Mine are for the fun stuff just as much as the responsible stuff.
The goal is to enjoy the money you’re making without it feeling chaotic.
07/20/2026
People keep asking if we’re runners…
Technically? Yes. It’s basically endurance training.
Life insurance gets all the attention, but long-term disability insurance might be the coverage you’re most likely to actually need.
If your paycheck stopped tomorrow because you couldn’t work, what would your plan be?
It’s not the flashiest part of financial planning, but it’s one of the most important. Especially if you’re self-employed or your income depends on you showing up every day. 💛
07/16/2026
I’m not telling you this to flex. I’m telling you because of where it comes from.
My childhood is the entire reason I run money the way I do now: live below our means, pay ourselves first, give every dollar a job.
In practice, that looks pretty unglamorous. Revenue hits the business once a month, and I move almost all of it into high-yield savings at Live Oak Bank, earmarked for payroll, taxes, credit cards, and reserves — then pull it back to checking only a few days before it’s actually needed.
On the personal side, we use Ally and Vanguard for sinking funds and long-term investing, and we keep our checking lean enough to not overdraft and not a dollar more. Idle cash earns. Long-term money compounds. Nothing sits.
It’s more effort than leaving everything in checking, but this isn’t a story of effortless wealth. It’s the story of someone who grew up without security, built it one decision at a time, and now gets to help other people do the same.
I know how that sounds.
You’re scared there isn’t enough, and I’m telling you to give some away. But scarcity isn’t really about the number in your account. It’s a story your nervous system tells you, and that story runs the same whether you have $40 or $40,000.
Donating interrupts the story. It’s a way of telling the universe: I have more than enough to share.
I firmly believe that money is energy - and it needs to move! I believe that we can’t hoard money and expect it to flow; hoarding blocks.
I saw this in my own life about 20 years ago. I was the sort of person who was always scared my bank account was going to overdraft at any point. I was out holiday shopping and was approached my someone from a charity to sign up for donations. I very matter of factly said that I was not in a position to sign up for a $20 monthly recurring donation. The volunteer kindly pointed out that it would be less than my monthly coffee and pointed to my very large iced-coffee in hand. I signed up fearfully, worried that I wouldn’t have the $20 in my account each month when the auto draft hit, but signed up anyway.
And since that moment, I have always had the funds in my account for that donation, ready to go.
When I started Countless in 2016, I promised myself that I would donate at least 1% of gross revenue to charity every single year and I always have.
In addition to money being an energy, I also believe that it’s us who move it around to the places where we want it to go. I’m simply a steward for the cash in my life, and I feel a responsibility to make certain choices.
I’ve made the suggestion to friends and clients over the years that when they feel pinched or fearful to say - f**k that - and give some money away. I’ve never not seen it come back.
Okay, calling it “propaganda” is a bit, because none of this is. It’s what we tell our actual friends and clients …We just happen to have the credentials to back it up.
Here’s what nobody says out loud: most women aren’t “bad with money.” We were never handed the playbook.
Separate accounts, paying yourself first, charging what you’re worth without the little apology at the end, none of it is intuitive. Somebody has to tell you.
That’s what we’re here to do. 🫶🏻